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Marketing Automation: Strategy & Implementation

Marketing

Rating3.9
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Marketing Automation: Strategy & Implementation, available at $44.99, has an average rating of 3.9, with 51 lectures, based on 140 reviews, and has 4934 subscribers.

You will learn about Choose the right marketing automation strategy/ solution for your business Learn the technical ins and outs of marketing automation system in the deep dive section Incorporate tools such as lead scoring, database segmentation, funnel optimisation, smart content, etc. This course is ideal for individuals who are Marketers just starting off in marketing automation or Marketers who want to learn new skills or Enthusiasts who seek to break into a marketing automation career or Senior marketers wishing to further develop their knowledge It is particularly useful for Marketers just starting off in marketing automation or Marketers who want to learn new skills or Enthusiasts who seek to break into a marketing automation career or Senior marketers wishing to further develop their knowledge.

Enroll now: Marketing Automation: Strategy & Implementation

Summary

Title: Marketing Automation: Strategy & Implementation

Price: $44.99

Average Rating: 3.9

Number of Lectures: 51

Number of Published Lectures: 51

Number of Curriculum Items: 54

Number of Published Curriculum Objects: 54

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

  • Choose the right marketing automation strategy/ solution for your business
  • Learn the technical ins and outs of marketing automation system in the deep dive section
  • Incorporate tools such as lead scoring, database segmentation, funnel optimisation, smart content, etc.

Who Should Attend

  • Marketers just starting off in marketing automation
  • Marketers who want to learn new skills
  • Enthusiasts who seek to break into a marketing automation career
  • Senior marketers wishing to further develop their knowledge

Target Audiences

  • Marketers just starting off in marketing automation
  • Marketers who want to learn new skills
  • Enthusiasts who seek to break into a marketing automation career
  • Senior marketers wishing to further develop their knowledge

The Marketing Automation Specialist course is designed for those who seek to break into marketing automation career or learn new skills by understanding how to design and implement marketing campaigns through various automation platforms.

How is this course different?

There are many courses on marketing automation out there, however most of them are provided by vendors and focus on the product functionalities.

This course is teaching you how to understand and think about marketing automation, indifferent of the platform that you choose to use.

Course Curriculum

Chapter 1: MARKETING AUTOMATION OVERVIEW

Lecture 1: Course Intro

Lecture 2: Welcome & Course Structure

Lecture 3: What is Marketing Automation

Lecture 4: What does Marketing Automation involve?

Lecture 5: Marketing Automation vs CRM

Chapter 2: HOW TO BECOME A MARKETING AUTOMATION SPECIALIST

Lecture 1: Role of Marketing Automation Specialist

Lecture 2: Resources To Getting Started With Marketing Automation

Lecture 3: Marketing Automation Certifications

Chapter 3: SETTING THE STRATEGY

Lecture 1: Top Priorities In This Section

Lecture 2: Defining Objectives

Lecture 3: Auditing Current Practices

Lecture 4: Setting The Strategy

Chapter 4: CREATING A PROJECT ROADMAP

Lecture 1: Top Priorities In This Section

Lecture 2: Roadmap Creation

Lecture 3: Involving Key Stakeholders

Lecture 4: Stakeholders Engagement Plan

Chapter 5: RESEARCH & SELECTION OF A MARKETING AUTOMATION VENDOR

Lecture 1: Top Priorities In This Section

Lecture 2: Marketing Automation Key Requirements

Lecture 3: Marketing Automation Vendor Comparison

Chapter 6: TECHNICAL SETUP: DEEP DIVE

Lecture 1: Top Priorities In This Section

Lecture 2: Set up Tracking Code

Lecture 3: Set up Tracker Domain aka CNAME

Lecture 4: Email Authentication

Lecture 5: IP Whitelisting

Lecture 6: User Roles

Lecture 7: Integrating CRM & Marketing Automation

Lecture 8: Integrating Your Marketing Automation System Within Your Tech Stack

Chapter 7: PLATFORM CUSTOMISATION

Lecture 1: Top Priorities In This Section

Lecture 2: Setting Your Time Zone

Lecture 3: Setting Your Currency

Lecture 4: Setting Your IP Address Filters

Lecture 5: Creating Custom Properties

Lecture 6: Set up Your Cookies Disclaimer

Chapter 8: DATABASE  SEGMENTATION

Lecture 1: Top Priorities In This Section

Lecture 2: Lifecycle Stages Definitions

Lecture 3: Lead Stages Example

Lecture 4: Setting Up Lifecycle Stages

Lecture 5: Segmenting your database

Lecture 6: Lead Flow Example

Lecture 7: Database Segmentation Framework & Example

Lecture 8: Lifecycle Stage Sync

Chapter 9: MARKETING AUTOMATION FEATURES

Lecture 1: Top Priorities In This Section

Lecture 2: Forms: Fields & Setup

Lecture 3: Forms & Progressive Profiling

Lecture 4: Landing Pages

Lecture 5: Workflows/ Drip Campaigns

Lecture 6: Lead Grading & Scoring

Lecture 7: Dynamic/ Smart Content

Lecture 8: Campaigns Setup

Chapter 10: MARKETING AUTOMATION  AUDIT

Lecture 1: Platform Audit

Chapter 11: Thank You & Next Steps

Lecture 1: Next Steps

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 9 votes
  • 3 stars: 30 votes
  • 4 stars: 54 votes
  • 5 stars: 46 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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