Marketing Communication | Integrated Marketing Communication

Marketing Communication | Integrated Marketing Communication, available at $44.99, has an average rating of 4.6, with 15 lectures, 2 quizzes, based on 1055 reviews, and has 3697 subscribers.

You will learn about What is Communication? What are the components of communication? What are the Strategic Goals of a Marketing Communication? What is Integrated Marketing Communication (IMC)? What is a Promotion Mix? Understanding Advertising Understanding Sales Promotion Understanding Public Relation Understanding Direct & Digital Marketing Understanding Personal Selling How to decide on the budget of advertising? Understanding Media Mix Push vs Pull Strategies of promotion Consumer Promotion vs Trade Promotion This course is ideal for individuals who are BBA and MBA students or Marketing Students or Marketing professionals or Businesses and organisations It is particularly useful for BBA and MBA students or Marketing Students or Marketing professionals or Businesses and organisations.

Enroll now: Marketing Communication | Integrated Marketing Communication

Summary

Title: Marketing Communication | Integrated Marketing Communication

Price: $44.99

Average Rating: 4.6

Number of Lectures: 15

Number of Quizzes: 2

Number of Published Lectures: 15

Number of Published Quizzes: 2

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

What is Communication?
What are the components of communication?
What are the Strategic Goals of a Marketing Communication?
What is Integrated Marketing Communication (IMC)?
What is a Promotion Mix?
Understanding Advertising
Understanding Sales Promotion
Understanding Public Relation
Understanding Direct & Digital Marketing
Understanding Personal Selling
How to decide on the budget of advertising?
Understanding Media Mix
Push vs Pull Strategies of promotion
Consumer Promotion vs Trade Promotion

Who Should Attend

BBA and MBA students
Marketing Students
Marketing professionals
Businesses and organisations

Target Audiences

BBA and MBA students
Marketing Students
Marketing professionals
Businesses and organisations

This course will cover a very important “P” of marketing and that is “Promotion”. Many interesting topics are covered in this course, started from understanding what communication is followed by the components of communication. Then, the main topic of the course which is “Integrated Marketing Communication” is explained in much detail covering topics like promotion mix and all the ingredients (tools) of the promotion mix. These include:

Advertising
Sales Promotion
Public Relation/ Publicity
Direct and Digital Marketing
Personal Selling

These topics are so important not only for the students of marketing but also for business and companies to understand. Some other important topics within the above promotion mix are also discussed in the course, which will be of benefit to you.

I am sure that enrolling in this course will be a fruitful learning experience.

Enjoy and see you in the course.

Thanks.

Dr. Jan

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to the course

Chapter 2: Communication | A way to influence people

Lecture 1: What is Communication?

Lecture 2: What are the Components of Communication?

Chapter 3: Marketing Communication | Integrated Marketing Communication

Lecture 1: What is IMC?

Lecture 2: Strategic Goals of IMC

Lecture 3: Promotion Mix

Lecture 4: Advertising

Lecture 5: Advertising Objectives

Lecture 6: Advertising Budget: Various methods of Ads budgeting

Lecture 7: Sales Promotion

Lecture 8: Consumer Promotions vs Trade Promotion

Lecture 9: Push vs Pull Strategies

Lecture 10: Public Relations

Lecture 11: Direct & Digital Marketing

Lecture 12: Personal Selling

Instructors

Dr. Muhammad Tahir Jan
Associate Professor

Rating Distribution

1 stars: 7 votes
2 stars: 18 votes
3 stars: 131 votes
4 stars: 360 votes
5 stars: 539 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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