Marketing Communication Skills

Course Curriculum

Chapter 1: Do better research for better marketing

Lecture 1: Start with brand positioning1.1

Lecture 2: Clarify market research1.2

Lecture 3: Define your customer1.3

Lecture 4: Communication channels1.4

Lecture 5: To be competitive 1.5

Lecture 6: what are your inputs.1.6

Chapter 2: We need to create a great marketing plan

Lecture 1: Set goals before going on stage 2.1

Lecture 2: Develop inspiring messages.2.2

Lecture 3: To reach your target audience.2.3

Lecture 4: End-to-end marketing approach.2.4

Lecture 5: Make a program to measure.2.5

Chapter 3: How to excite your customers

Lecture 1: How to be active with your customers.3.1

Lecture 2: How to use PR for marketing.3.2

Lecture 3: Use email marketing effectively.3.3

Lecture 4: Use social media campaigns effectively.3.4

Lecture 5: How to improve your SEO.3.5

Chapter 4: Successfully manage your marketing programs

Lecture 1: Step-by-step marketing processes.4.1

Lecture 2: Keep track of your marketing activities.4.2

Lecture 3: Measure and report your campaigns.4.3

Lecture 4: How to motivate your employee leaders.4.4

Lecture 5: Keep brand ambassadors alive.4.5

Chapter 5: İnspiring Stories

Lecture 1: Success of Canva.Y1

Lecture 2: 4 messages for young entrepreneursY2

Chapter 6: Creating a social media roadmap

Lecture 1: Set your goals.1.1

Lecture 2: Define your target audience.1.2

Chapter 7: Choosing the most successful social networks

Lecture 1: Invest in smart channels.2.1

Lecture 2: The most successful social networks.2.2

Lecture 3: Social networks for message and chat.2.3

Lecture 4: Very important niche social networks.2.4

Chapter 8: Great social media posting models

Lecture 1: How we can create great messages.3.1

Lecture 2: Manage by setting a great calendar.3.2

Lecture 3: Managing ads on social media.3.3

Chapter 9: Effective sustainable communication with customers

Lecture 1: Achieve success with the masses by Building communities.4.1

Lecture 2: Importance of customer service in social media.4.2

Chapter 10: How can we turn social media into sales?

Lecture 1: Strengthen sales by directly supporting.5.1

Lecture 2: Developing business by partnering with Influencers.5.2

Chapter 11: Measuring social media in the most efficient way

Lecture 1: Connecting social networks with goals.6.1

Chapter 12: Constantly making the best improvements to social media

Lecture 1: More than being active.7.1

Lecture 2: Bring great apps to life.7.2

Chapter 13: How to create tribes on social media

Lecture 1: Understanding community management 1.1

Lecture 2: Why should we build our own community 1.2

Chapter 14: Create online tribes

Lecture 1: How to create your great strategy 2.1

Lecture 2: Using social media to build your community.2.2

Lecture 3: Best practices for community building 2.3

Chapter 15: Growing your tribes on social media

Lecture 1: Creating content keeps your tribes alive.3.1

Lecture 2: How to increase active participation in your communities.3.2

Lecture 3: How to find brand ambassadors and influencers.3.3

Lecture 4: How to promote your community.3.4

Chapter 16: Measuring their success and performance

Lecture 1: How to scale your community.4.1

Lecture 2: How to measure the growth of your fans.4.2

Lecture 3: Demonstrate your influence in communities as a leader.4.3

Chapter 17: Tools for managing audiences and communities

Lecture 1: Very good use of tools for community management.5.1

Chapter 18: Frame Your Brand Strategy . Starting with Customer and Market Research

Lecture 1: 1 .1 How to build your strategy A customer researc

Lecture 2: 1.2 Forming a strategy through strong customer int

Lecture 3: 1.3 Leveraging customer research to develop a cust

Chapter 19: Develop Yoru Brand Promise. Building a Unique Position

Lecture 1: 2.1 Discovering your unique brand value to build a

Lecture 2: 2.2 Creating a customer benefit ladder Deliver con

Lecture 3: 2.3 Bringing it together Write your brand positio

Chapter 20: Define Your Brand Character. Articulating Brand Value

Lecture 1: 3.1 Identifying your brand character Select an arc

Lecture 2: 3.2 Describing your brand character Hone brand per

Lecture 3: 3.3 Fleshing out your brand Define brand edges

Chapter 21: Activate Your Brand Strategy. Connecting with Customer.

Lecture 1: 4.1 Tailoring the customer journey Nurture down th

Lecture 2: 4.2 Planning creative Write creative briefs to exe

Lecture 3: 4.3 Evaluating creative A framework to assess your

Chapter 22: Refine Your Brand Strategy influencing the Customer Experience

Lecture 1: 5.1 Using the four Ps framework to refine your bra

Lecture 2: 5.2 Using the start, stop, and continue framework

Lecture 3: 5.3 It's time to create your brand strategy

Chapter 23: Find Your Business Strategy

Lecture 1: Knowing who you are 1.1

Lecture 2: Defining your narrative statement 1.2

Lecture 3: Identifying emotional needs 1.3

Lecture 4: Create your value statement 1.4

Chapter 24: Define Your Target Customers

Lecture 1: Identifying customer groups 2.1

Lecture 2: Creating a customer persona 2.2

Lecture 3: Measuring customer lifetime value 2.3

Lecture 4: Quantifying customer loyalty 2.4

Chapter 25: Research Find What Your Customers Want