Marketing Communications for Professional Marketers
Marketing Communications for Professional Marketers, available at $34.99, has an average rating of 3.95, with 28 lectures, based on 111 reviews, and has 533 subscribers.
You will learn about Avoid costly marketing communication problems Explore Marketing Communications Areas Learn How to Convey a Message The Problematic Areas of Marketing Communications Corporate Communications Principles This course is ideal for individuals who are Marketing Managers or Marketing Students or Company Owners It is particularly useful for Marketing Managers or Marketing Students or Company Owners.
Enroll now: Marketing Communications for Professional Marketers
Summary
Title: Marketing Communications for Professional Marketers
Price: $34.99
Average Rating: 3.95
Number of Lectures: 28
Number of Published Lectures: 28
Number of Curriculum Items: 28
Number of Published Curriculum Objects: 28
Original Price: $79.99
Quality Status: approved
Status: Live
What You Will Learn
- Avoid costly marketing communication problems
- Explore Marketing Communications Areas
- Learn How to Convey a Message
- The Problematic Areas of Marketing Communications
- Corporate Communications Principles
Who Should Attend
- Marketing Managers
- Marketing Students
- Company Owners
Target Audiences
- Marketing Managers
- Marketing Students
- Company Owners
Marketing communication is a fundamental and complex part of a company’s marketing efforts. If failed can lead to serious and sometimes fatal consequences on the company image.
In this course, Senior Examiner at the Chartered Institute of Marketing, Chris Fill, explores all the essentials and beyond of Marketing Communications. From the Marketing Communication Mix to Marketing Communication and Relationship and Corporate Communication, this 4 Hours course is packed with information and insights.
This first section serves to clarify ideas about the principles of marketing communications. After exploring the scope, role, and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented. This includes explanations about the individual tools, media, including the impact of digital media, and the many ways content is generated today.
The second section, the role of marketing communications within the development of buyer/seller relationships is explored from an audience perspective. The first part of the lecture considers a range of forms of communications, and the second examines a range of exchange preferences.
The third and final section brings these two elements together in the form of a marketing communication/relationship dynamic. This video shows how understanding an audience’s preferred relationship with a supplier should shape the type of marketing communications mix used to communicate with them.
Course Curriculum
Chapter 1: The Marketing Communications Mix
Lecture 1: Intro to marketing communications class
Lecture 2: Scope of marketing communications
Lecture 3: The role of marketing communications
Lecture 4: The tasks of marketing communications
Lecture 5: The marketing communications mix
Lecture 6: The constituent tools of the MC mix
Lecture 7: The constituent classes of media in the mix
Lecture 8: Different media channels
Lecture 9: The constituent forms of content in the mix
Lecture 10: Content strategies
Lecture 11: Conclusion – Q&A
Chapter 2: The Marketing Communications and Relationship
Lecture 1: Intro to marketing communications class
Lecture 2: Principal forms of communication
Lecture 3: Types of relationships
Lecture 4: The marketing communication relationship dynamic
Lecture 5: Conclusion – Q&A
Chapter 3: Exploring corporate communications
Lecture 1: Intro to corporate communication class
Lecture 2: The corporate reputation framework
Lecture 3: Principles of corporate identity and branding
Lecture 4: Corporate personality
Lecture 5: Corporate identity
Lecture 6: Concepts and issues in corporate communication
Lecture 7: The identity mix
Lecture 8: Forms of corporate communication
Lecture 9: Storytelling categories
Lecture 10: Reputational platforms
Lecture 11: Associations through branding
Lecture 12: Corporate Communication Conclusions
Instructors
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Oxford Learning Lab
Professional Marketing Courses by Top Experts
Rating Distribution
- 1 stars: 8 votes
- 2 stars: 5 votes
- 3 stars: 13 votes
- 4 stars: 43 votes
- 5 stars: 42 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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