Marketing Course | Brand Basics & Fundamentals
Marketing Course | Brand Basics & Fundamentals, available at $19.99, with 14 lectures, 7 quizzes.
You will learn about Learn the basic foundational concepts of BRAND MANAGEMENT Understand the important elements & facets of a STRONG BRAND Appreciate the importance of BRAND IDENTITY Recognize the significance of BRAND POSITIONING Realize the consequential value of BRAND MESSAGING Acknowledge the fundamental value of BRAND EQUITY Know the relationship between BRAND VALUE and Brand Equity This course is ideal for individuals who are All Aspiring Marketers who want to develop a great foundation of marketing basics. or Career marketers who want to update their basic fundamental knowledge of marketing. or Digital Marketers who want to grow their brand marketing knowledge to connect all the media dots. or Consultants who want to brush-up and polish their brand management consulting knowledge. or Under-Graduate Students to decide if a career in Brand Management will work for them. It is particularly useful for All Aspiring Marketers who want to develop a great foundation of marketing basics. or Career marketers who want to update their basic fundamental knowledge of marketing. or Digital Marketers who want to grow their brand marketing knowledge to connect all the media dots. or Consultants who want to brush-up and polish their brand management consulting knowledge. or Under-Graduate Students to decide if a career in Brand Management will work for them.
Enroll now: Marketing Course | Brand Basics & Fundamentals
Summary
Title: Marketing Course | Brand Basics & Fundamentals
Price: $19.99
Number of Lectures: 14
Number of Quizzes: 7
Number of Published Lectures: 14
Number of Published Quizzes: 7
Number of Curriculum Items: 21
Number of Published Curriculum Objects: 21
Number of Practice Tests: 2
Number of Published Practice Tests: 2
Original Price: $24.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn the basic foundational concepts of BRAND MANAGEMENT
- Understand the important elements & facets of a STRONG BRAND
- Appreciate the importance of BRAND IDENTITY
- Recognize the significance of BRAND POSITIONING
- Realize the consequential value of BRAND MESSAGING
- Acknowledge the fundamental value of BRAND EQUITY
- Know the relationship between BRAND VALUE and Brand Equity
Who Should Attend
- All Aspiring Marketers who want to develop a great foundation of marketing basics.
- Career marketers who want to update their basic fundamental knowledge of marketing.
- Digital Marketers who want to grow their brand marketing knowledge to connect all the media dots.
- Consultants who want to brush-up and polish their brand management consulting knowledge.
- Under-Graduate Students to decide if a career in Brand Management will work for them.
Target Audiences
- All Aspiring Marketers who want to develop a great foundation of marketing basics.
- Career marketers who want to update their basic fundamental knowledge of marketing.
- Digital Marketers who want to grow their brand marketing knowledge to connect all the media dots.
- Consultants who want to brush-up and polish their brand management consulting knowledge.
- Under-Graduate Students to decide if a career in Brand Management will work for them.
This marketing course starts with Level 1 brand basics and fundamentals. It is a collection of lectures that lay the foundation for your marketing expertise. To help you gain a deep understanding of the fundamental concepts and principles that drive successful brands. Starting from an introduction of the basic precepts of a brand, this course equips you with the knowledge to get a foot-hold and excel in the ever-evolving marketing landscape.
This marketing course will be covered with the following 7 lectures:
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Defining a brand: What is a brand ?
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Importance of branding: What is the importance of a brand?
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Brand Identity: What is brand identity?
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Brand Positioning: What is brand positioning?
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Brand Messaging: What is brand messaging?
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Brand Equity: What is brand equity?
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Brand Value: What is brand value?
The series of lectures are simple, quick and easy to understand. Because, the course is layed out in a series designed in bite sizes to encourage retention of learned information. This course will nurture the growth of aspiring marketers into seasoned professionals. Our comprehensive marketing courses empower you to become a 360 Marketer, equipped with the skills and knowledge to thrive in today’s dynamic marketing landscape. From mastering traditional marketing principles to navigating the intricacies of brand management and marketing strategy. Our curriculum covers a wide range of brand and marketing elements, principles & techniques. Get ready to unlock your potential, earn certificates of completion, and unleash your marketing prowess.
Course Curriculum
Chapter 1: Introduction: Defining a Brand
Lecture 1: Defining a brand: What is a brand ?
Lecture 2: Video illustration: What is a brand ?
Chapter 2: Brand Basics: The Importance of a Brand
Lecture 1: Lecture Notes: Importance of a Brand
Lecture 2: Lecture Video: Importance of a Brand
Chapter 3: Brand Fundamentals: What is Brand Identity ?
Lecture 1: Lecture Notes: What is Brand Identity ?
Lecture 2: Lecture Video: What is Brand Identity ?
Chapter 4: Brand Fundamentals: What is Brand Positioning ?
Lecture 1: Lecture Notes: What is Brand Positioning ?
Lecture 2: Lecture Video: What is Brand Positioning ?
Chapter 5: Brand Fundamentals: What is Brand Messaging ?
Lecture 1: Lecture Notes: What is Brand Messaging ?
Lecture 2: Lecture Video: What is Brand Messaging ?
Chapter 6: Brand Fundamentals: What is Brand Equity ?
Lecture 1: Lecture Notes: What is Brand Equity ?
Lecture 2: Lecture Video: What is Brand Equity ?
Chapter 7: Brand Fundamentals: What is Brand Value ?
Lecture 1: Lecture Notes: What is Brand Value ?
Lecture 2: Lecture Video: What is Brand Value ?
Instructors
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Julia Kibore
JK-Academy @ Udemy
Rating Distribution
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Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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