Marketing Foundations Ecommerce customer research
Marketing Foundations Ecommerce customer research, available at Free, has an average rating of 4.5, with 20 lectures, based on 1 reviews, and has 778 subscribers.
You will learn about The Pillars of Ecommerce Ecommerce customer Niche Marketing in Ecommerce Free Traffic for Ecommerce Increasing Conversions for Ecommerce This course is ideal for individuals who are Anyone interested in marketing It is particularly useful for Anyone interested in marketing.
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Summary
Title: Marketing Foundations Ecommerce customer research
Price: Free
Average Rating: 4.5
Number of Lectures: 20
Number of Published Lectures: 20
Number of Curriculum Items: 20
Number of Published Curriculum Objects: 20
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- The Pillars of Ecommerce Ecommerce customer
- Niche Marketing in Ecommerce
- Free Traffic for Ecommerce
- Increasing Conversions for Ecommerce
Who Should Attend
- Anyone interested in marketing
Target Audiences
- Anyone interested in marketing
Selecting transcript lines in this section will navigate to timestamp in the video
Knowing your ideal customer is massively important as it will form the basis of your marketing plan. Researching your target customer is the first step towards a successful e-commerce marketing campaign. That being said, the market can always shift. You want to take the time to consistently keep on top of customer trends. This will help you to choose a great product to sell as well as to know where to promote that product online effectively. You want to know what the demographics of your target customers are. These include things such as age, gender, marital status, occupation, and race. This will help you to create customer avatars so that you have a clear understanding of who it is that you are speaking to with your marketing message. You may even want to give your customer avatars names so that you never lose touch of who it is you are trying to reach. You also want to keep track of behavioral characteristics such as your customers’ online shopping habits, actions that they take on your website, and posts that they seem to react to on social media. You can track all of this using analytics tools such as Google Analytics, as well as paying close attention to the analytics provided to you by your chosen social media platform. If you only offer your product in certain regions, you need to make sure that you target those regions specifically with your marketing. Have a plan and a strategy as to how you geo-target your ideal customers. Psychographics includes things such as customer attitudes, interests, beliefs, and political or religious views. These can all potentially help to shape the way in which you approach your marketing message. It’s important to understand the needs, wants, and desires of your target customers. You will use this information to inform product development ideas as well as to help with creating your marketing materials. Your e-commerce marketing strategy needs to revolve around your customers. The better you know your customer, the easier it will be to sell to them. You should make it your job to learn as much as possible and continue to learn and discover new things about them.
Course Curriculum
Chapter 1: The Pillars of Ecommerce customer
Lecture 1: 1.1 Ecommerce customer research
Lecture 2: 1.2. Ecommerce product research
Lecture 3: 1.3. Ecommerce platform breakdown
Lecture 4: 1.4. Building a profitable ecommerce website
Chapter 2: Niche Marketing in Ecommerce
Lecture 1: 2.1. The customer journey in ecommerce
Lecture 2: 2.2. Researching your market for ecommerce
Lecture 3: 2.3. Articulating your unique selling point (USP)
Lecture 4: 2.4. Sales copy for successful ecommerce
Chapter 3: Free Traffic for Ecommerce
Lecture 1: 3.1. Navigating free traffic in ecommerce
Lecture 2: 3.2. SEO for ecommerce websites
Lecture 3: 3.3. Building brand awareness on social media
Lecture 4: 3.4. YouTube marketing for ecommerce
Lecture 5: 3.5. Blogging for ecommerce
Chapter 4: Paid Traffic for Ecommerce
Lecture 1: 4.1. Driving paid traffic for ecommerce
Lecture 2: 4.2. Paid traffic sources
Lecture 3: 4.3. Influencer marketing for ecommerce
Lecture 4: 4.4 Attracting affiliates to your ecommerce store
Chapter 5: Increasing Conversions for Ecommerce
Lecture 1: 5.1. Website conversions in ecommerce
Lecture 2: 5.2. Ecommerce retargeting
Lecture 3: 5.3. Email marketing for ecommerce
Instructors
-
Sadık Vural
Doktor
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