Marketing Fundamental: Marketing Objectives & KPIs Setting

Marketing Fundamental: Marketing Objectives & KPIs Setting, available at $54.99, has an average rating of 4.25, with 19 lectures, 1 quizzes, based on 72 reviews, and has 942 subscribers.

You will learn about Understand the basic objectives and KPIs Understand how to set the objective and KPIs Define the paths to growth your business Define the thought process for the request of business's growth rate objectives This course is ideal for individuals who are Startup owners or Brand Managers or Students or Small Business Owners It is particularly useful for Startup owners or Brand Managers or Students or Small Business Owners.

Enroll now: Marketing Fundamental: Marketing Objectives & KPIs Setting

Summary

Title: Marketing Fundamental: Marketing Objectives & KPIs Setting

Price: $54.99

Average Rating: 4.25

Number of Lectures: 19

Number of Quizzes: 1

Number of Published Lectures: 19

Number of Published Quizzes: 1

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the basic objectives and KPIs
Understand how to set the objective and KPIs
Define the paths to growth your business
Define the thought process for the request of business's growth rate objectives

Who Should Attend

Startup owners
Brand Managers
Students
Small Business Owners

Target Audiences

Startup owners
Brand Managers
Students
Small Business Owners

If there is a science to business and marketing, it lies in KPI and measurement.

If you don’t have objectives, you don’t know how to set specific goals to your business and marketing campaigns.
If you don’t set specific goals and KPIs, you won’t know how to measure whether your business or marketing campaigns perform well.
If you don’t measure the business and marketing campaigns, you won’t know where your business will go.

There are a lot of “What If…” but I want you to be real with yourself and answer some questions in the first lesson. If you can answer all without any hesitate, you are a great brand manager, marketing manager, or business owner. Then, this course is not for you.

If you can answer those questions, This course will helpful to you.

So if you’re ready, let’s start thinking like a professional marketer or a business owner!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Assessment

Lecture 3: Roles of marketing

Chapter 2: Business Objectives

Lecture 1: 4 LEVERS OF OBJECTIVES

Lecture 2: KPI: Volume sales and Value Sales

Lecture 3: Volum share and value share

Lecture 4: Volume growth and value growth

Lecture 5: Brand growth and category growth

Lecture 6: Profit

Lecture 7: Summary of basic KPIs

Chapter 3: Marketing Objectives

Lecture 1: Source of Growth

Lecture 2: Introduction: Source of Growth

Lecture 3: Penetration

Lecture 4: Low Penetration and how to increase

Lecture 5: Consumption

Chapter 4: Communication Objectives

Lecture 1: Communication Objectives

Lecture 2: Brand Equity Tracking

Lecture 3: Key Attributes and Motivators

Lecture 4: Creative Quality and Communication Awareness

Instructors

Ryan Holmes
Former Global Marketing Head

Rating Distribution

1 stars: 1 votes
2 stars: 3 votes
3 stars: 9 votes
4 stars: 10 votes
5 stars: 49 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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