Marketing Fundamentals for BBA and MBA
Marketing Fundamentals for BBA and MBA, available at $44.99, has an average rating of 4.35, with 29 lectures, 3 quizzes, based on 235 reviews, and has 1562 subscribers.
You will learn about The most important and widely used definitions of marketing Details explanation of those definitions Understanding of various marketing philosophies Understanding the difference between traditional marketing and contemporary marketing Acquiring the knowledge of the evolution of marketing Understanding different marketing management orientations Understanding the 4 Ps of marketing (Product, Price, Promotion, Place) To learn some of the most critical topics in marketing, like; customer value, customer satisfaction, customer retention, and customer loyalty To know the difference between Attitudinal Loyalty and Behavioural Loyalty Detailed explanation of Marketing Segmentation Understanding the bases for market segmentation Building and improving your marketing vocabulary and crucial concepts of marketing Understanding how to Satisfy customer and translate that satisfaction into PROFIT for your organisation/ business Download course related material, including slides and reading material This course is ideal for individuals who are Everyone who is interested to learn marketing or Specifically business administration students who are studying marketing as one of their courses or Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed or Those employees who are working in the marketing department and want to improve their marketing skills It is particularly useful for Everyone who is interested to learn marketing or Specifically business administration students who are studying marketing as one of their courses or Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed or Those employees who are working in the marketing department and want to improve their marketing skills.
Enroll now: Marketing Fundamentals for BBA and MBA
Summary
Title: Marketing Fundamentals for BBA and MBA
Price: $44.99
Average Rating: 4.35
Number of Lectures: 29
Number of Quizzes: 3
Number of Published Lectures: 25
Number of Published Quizzes: 3
Number of Curriculum Items: 32
Number of Published Curriculum Objects: 28
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- The most important and widely used definitions of marketing
- Details explanation of those definitions
- Understanding of various marketing philosophies
- Understanding the difference between traditional marketing and contemporary marketing
- Acquiring the knowledge of the evolution of marketing
- Understanding different marketing management orientations
- Understanding the 4 Ps of marketing (Product, Price, Promotion, Place)
- To learn some of the most critical topics in marketing, like; customer value, customer satisfaction, customer retention, and customer loyalty
- To know the difference between Attitudinal Loyalty and Behavioural Loyalty
- Detailed explanation of Marketing Segmentation
- Understanding the bases for market segmentation
- Building and improving your marketing vocabulary and crucial concepts of marketing
- Understanding how to Satisfy customer and translate that satisfaction into PROFIT for your organisation/ business
- Download course related material, including slides and reading material
Who Should Attend
- Everyone who is interested to learn marketing
- Specifically business administration students who are studying marketing as one of their courses
- Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed
- Those employees who are working in the marketing department and want to improve their marketing skills
Target Audiences
- Everyone who is interested to learn marketing
- Specifically business administration students who are studying marketing as one of their courses
- Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed
- Those employees who are working in the marketing department and want to improve their marketing skills
Unlock the Power of Marketing: Your Path to Success Begins Here!
Are you ready to master the art of marketing and propel your business to new heights of success? Look no further! This comprehensive course offers a transformative journey from the fundamentals to advanced strategies, equipping you with the tools and insights needed to thrive in today’s competitive landscape.
From the moment you enroll, you’ll embark on a dynamic exploration of the four pillars of marketing: Product, Price, Place, and Promotion. Each module delves deep into these essential components, providing a holistic understanding of how they intertwine to form the bedrock of effective marketing strategies.
Dive into the World of Marketing Philosophy:
Gain invaluable insights into the underlying philosophies of marketing, unraveling the core principles that drive consumer behavior and shape market dynamics. Discover how to harness these principles to craft compelling brand narratives, engage your target audience, and foster lasting connections that drive loyalty and growth.
The Four Ps Unveiled:
Product: Explore the intricacies of product development, branding, and positioning to create offerings that resonate with your target market.
Price: Master the art of pricing strategies, understanding the delicate balance between value perception and profitability.
Place: Navigate the complexities of distribution channels and market access, optimizing your product’s availability and reach.
Promotion: Unlock the secrets of effective communication, leveraging advertising, sales promotion, and digital marketing to amplify your brand’s message.
Don’t let uncertainty hold you back. Enroll now and join a community of aspiring marketers, entrepreneurs, and business leaders on a journey to marketing mastery. Success awaits – are you ready to seize it?
Remember, in the world of business, knowledge is power. Don’t just learn marketing – master it!
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction to Marketing Fundamentals
Chapter 2: Definitions of Marketing
Lecture 1: What is Marketing?
Lecture 2: Definitions of Marketing and detailed explanation
Chapter 3: Traditional vs Contemporary Marketing
Lecture 1: Traditional Vs Contemporary Marketing
Chapter 4: Marketing Management Orientations
Lecture 1: Orientations of Marketing
Chapter 5: Understand your Customers
Lecture 1: Customer Centricity
Lecture 2: Customer Onboarding | Definition & Goals
Lecture 3: Customer Onboarding Process
Lecture 4: Customer Onboarding Strategies
Lecture 5: Customer Onboarding Tools & Software Programs
Lecture 6: Customer Value & Satisfaction & Delight
Lecture 7: Customer Value examples
Lecture 8: Customer Loyalty
Lecture 9: Different Types of Customers
Chapter 6: Segmentation
Lecture 1: What is market segmentation?
Lecture 2: How to segment a market? Bases for Segmentation
Lecture 3: Selecting the BEST Segment
Chapter 7: Marketing Mix
Lecture 1: What is a Product? | Definition
Lecture 2: Integrated Marketing Communication | IMC
Lecture 3: Understanding Price | An easy definition
Lecture 4: Definition of Channel of Distribution
Chapter 8: Contemporary Topics
Lecture 1: Quality of Life Marketing (QOLM)
Lecture 2: Green Marketing
Lecture 3: Marketing Information | Big Data
Chapter 9: Let's get practical
Chapter 10: Thank You!
Lecture 1: Highest Rated Course – Thank You.
Instructors
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Dr. Muhammad Tahir Jan
Associate Professor
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 0 votes
- 3 stars: 17 votes
- 4 stars: 53 votes
- 5 stars: 164 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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