Marketing Management

This course highlights the understanding and importance of holistic marketing management in today’s world. From determining consumers, what products need to be offered for consumer needs, building a strong brand, what distribution channels should be used, what forms of cooperation need to be developed to creating successful long-term growth. Completed with essential ways to design and manage integrated marketing management, this course will provide easy-to-understand real cases.

After completing this course, you will be able to:

• Understand the importance & the scope of marketing management.

• Build your brand strongly.

• Design and manage integrated marketing communication.

• Build a long-term relationship with your consumers.

Audience:

This course is suitable for everyone who wants to be a master of marketing management; from beginners who do not understand or haven’t run marketing at all to those who have been juggling in the marketing world.

Course Description:

1- What is marketing

2- Understanding the Marketplace and Customer Needs

3- Designing a Customer-Driven Marketing Strategy

4- Building  a customer relationship

5- capturing value from customers

6- company wide strategic planning  Part 1

7- Developing Strategies for Growth and Downsizing

8- Marketing strategy and the Marketing mix

9- Managing the Marketing efforts

10- Measuring and Managing Return on Marketing Investment

11- Measuring and Managing Return on Marketing Investment

12- Company’s Macroenvironment – Demographic

13- Company’s Macroenvironment – Economic & Political

14- Market segmentation    Part 1

15- Market Segmentation – Part 2

16- Market Targeting

17- Differentiation and Positioning Overview

18- Differentiation and Positioning Selection of Strategy

19- Differentiation and Positioning Development

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!