Marketing Management 101: Essential Skills and Techniques

Marketing Management 101: Essential Skills and Techniques, available at $19.99, has an average rating of 4.15, with 96 lectures, based on 12 reviews, and has 4001 subscribers.

You will learn about Understanding Marketing Strategy and Planning: Students will learn how to develop a strategic marketing plan, including objectives, target market analysis. Theory of Consumer Behavior: Students will understand why consumers make decisions and how businesses can use this information to their advantage. Segmentation and Positioning: Students will gain insight into the development of effective segmentation frameworks that target key customer groups. Market Research: Students will develop an understanding of various research methods used in marketing management such as qualitative / quantitative techniques. Pricing Strategies: Students will learn different pricing models based on company goals like value-based pricing, discount pricing, competitive pricing, etc. Distribution/Place Management : Students will become familiar with channel coordination activities like determining distribution points. Brand Management : Students will study fundamentals of developing strong brands including measures for strengthening brand recognition through communication. Digital Marketing & Media : More emphasis is given on digital media where students learn about online advertising , email campaigns , search engine optimization Relationship Management : They are taught different strategies to foster long-term relationships with customers by offers such as discounts memberships. International Marketing : Concepts related to international business are discussed which may include exclusive aspects like foreign exchange rate. This course is ideal for individuals who are If you want: Developing comprehensive marketing strategies or If you want: Understanding consumer behavior and trends or If you want: Familiarizing oneself with branding, advertising and other forms of promotional activities or If you want: Learning how to use digital channels such as social media, SEO, email campaigns etc or If you want: Utilizing analytical tools to measure and track marketing performance effectiveness It is particularly useful for If you want: Developing comprehensive marketing strategies or If you want: Understanding consumer behavior and trends or If you want: Familiarizing oneself with branding, advertising and other forms of promotional activities or If you want: Learning how to use digital channels such as social media, SEO, email campaigns etc or If you want: Utilizing analytical tools to measure and track marketing performance effectiveness.

Enroll now: Marketing Management 101: Essential Skills and Techniques

Summary

Title: Marketing Management 101: Essential Skills and Techniques

Price: $19.99

Average Rating: 4.15

Number of Lectures: 96

Number of Published Lectures: 96

Number of Curriculum Items: 96

Number of Published Curriculum Objects: 96

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

• Understanding Marketing Strategy and Planning: Students will learn how to develop a strategic marketing plan, including objectives, target market analysis.
• Theory of Consumer Behavior: Students will understand why consumers make decisions and how businesses can use this information to their advantage.
• Segmentation and Positioning: Students will gain insight into the development of effective segmentation frameworks that target key customer groups.
• Market Research: Students will develop an understanding of various research methods used in marketing management such as qualitative / quantitative techniques.
• Pricing Strategies: Students will learn different pricing models based on company goals like value-based pricing, discount pricing, competitive pricing, etc.
• Distribution/Place Management : Students will become familiar with channel coordination activities like determining distribution points.
• Brand Management : Students will study fundamentals of developing strong brands including measures for strengthening brand recognition through communication.
• Digital Marketing & Media : More emphasis is given on digital media where students learn about online advertising , email campaigns , search engine optimization
• Relationship Management : They are taught different strategies to foster long-term relationships with customers by offers such as discounts memberships.
• International Marketing : Concepts related to international business are discussed which may include exclusive aspects like foreign exchange rate.

Who Should Attend

• If you want: Developing comprehensive marketing strategies
• If you want: Understanding consumer behavior and trends
• If you want: Familiarizing oneself with branding, advertising and other forms of promotional activities
• If you want: Learning how to use digital channels such as social media, SEO, email campaigns etc
• If you want: Utilizing analytical tools to measure and track marketing performance effectiveness

Target Audiences

• If you want: Developing comprehensive marketing strategies
• If you want: Understanding consumer behavior and trends
• If you want: Familiarizing oneself with branding, advertising and other forms of promotional activities
• If you want: Learning how to use digital channels such as social media, SEO, email campaigns etc
• If you want: Utilizing analytical tools to measure and track marketing performance effectiveness