Marketing Management for Business Administration

Marketing Management for Business Administration, available at $19.99, with 15 lectures, and has 2 subscribers.

You will learn about Marketing Origins and Development The Marketing Environment Integrated Marketing Marketing Strategy and Planning Service Marketing Marketing Organization Consumer Behaviour Product Management Pricing in Marketing Advertisement Personnel Management in Marketing Marketing Research This course is ideal for individuals who are Bachelors of Business Administration (BBA) or Masters of Business Administration (MBA) or Management Students It is particularly useful for Bachelors of Business Administration (BBA) or Masters of Business Administration (MBA) or Management Students.

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Summary

Title: Marketing Management for Business Administration

Price: $19.99

Number of Lectures: 15

Number of Published Lectures: 15

Number of Curriculum Items: 15

Number of Published Curriculum Objects: 15

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Marketing Origins and Development
The Marketing Environment
Integrated Marketing
Marketing Strategy and Planning
Service Marketing
Marketing Organization
Consumer Behaviour
Product Management
Pricing in Marketing
Advertisement
Personnel Management in Marketing
Marketing Research

Who Should Attend

Bachelors of Business Administration (BBA)
Masters of Business Administration (MBA)
Management Students

Target Audiences

Bachelors of Business Administration (BBA)
Masters of Business Administration (MBA)
Management Students

Marketing management involves developing and implementing strategic marketing programs, processes, and activities that align with wider business objectives, while utilizing customer insights, tracking metrics, and optimizing internal processes to achieve success.

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities.

Marketing management is the way to find out the opportunities which are profitable and create these opportunities by satisfying the customers.

Being an effective marketing leader is more complex than it sounds. Speak to any marketing management professional and they’ll tell you that their work is equal parts strategy, planning, execution, and analysis. It’s easy to see why. Marketing professionals with a documented strategy are more likely to succeed when compared to their peers who do not have a documented strategy.

To help you succeed, we will take a close look at marketing management in this Course. Listen and Read on to learn more about what marketing management is, the benefits of marketing management, different processes, and tips.

If you are looking for a 360-degree Marketing Management Course to understand all the components of your marketing strategy, This course has the solution for you.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to Marketing Management

Lecture 2: Developing Marketing Strategies and Plans

Lecture 3: Gathering Information & Scanning the Environment

Lecture 4: Marketing Research & Forecasting Demand

Lecture 5: Customer Value, Satisfaction and Loyalty

Lecture 6: Analyzing Consumer Market

Lecture 7: Analyzing Business Market

Lecture 8: Identifying Market Segments and Targets

Lecture 9: Internet Marketing

Lecture 10: Crafting the Brand Positioning

Lecture 11: Dealing with Competition

Lecture 12: Setting Product Strategy

Lecture 13: Designing and Managing Services

Lecture 14: Developing Pricing Strategies and Programs

Lecture 15: Value Networks and Channels

Instructors

Jatin Bhide
MBA Instructor

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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