Marketing Mania: Fundamentals of Marketing Management
Marketing Mania: Fundamentals of Marketing Management , available at $19.99, has an average rating of 4.3, with 46 lectures, 8 quizzes, based on 25 reviews, and has 1082 subscribers.
You will learn about Assess market potential and opportunities for new products. Explain the factors that create market potential. Segment a market and select attractive target market segments Design appropriate promotions and campaigns for a target segment. Define and articulate the importance of customer relationship management (CRM) Design and analyze customer loyalty programs. Analyze and propose improvements to the markting mix for a project or organization. This course is ideal for individuals who are Business students or Business professionals or Small business owners or Managers or Salespeople It is particularly useful for Business students or Business professionals or Small business owners or Managers or Salespeople .
Enroll now: Marketing Mania: Fundamentals of Marketing Management
Summary
Title: Marketing Mania: Fundamentals of Marketing Management
Price: $19.99
Average Rating: 4.3
Number of Lectures: 46
Number of Quizzes: 8
Number of Published Lectures: 46
Number of Published Quizzes: 8
Number of Curriculum Items: 54
Number of Published Curriculum Objects: 54
Original Price: $22.99
Quality Status: approved
Status: Live
What You Will Learn
- Assess market potential and opportunities for new products.
- Explain the factors that create market potential.
- Segment a market and select attractive target market segments
- Design appropriate promotions and campaigns for a target segment.
- Define and articulate the importance of customer relationship management (CRM)
- Design and analyze customer loyalty programs.
- Analyze and propose improvements to the markting mix for a project or organization.
Who Should Attend
- Business students
- Business professionals
- Small business owners
- Managers
- Salespeople
Target Audiences
- Business students
- Business professionals
- Small business owners
- Managers
- Salespeople
All businesses need marketing to communicate their product or service to their potential customers or audience. Marketing managers form marketing strategies from analysis of market segments and implement marketing plans to bring value to their company's product or service. Today, marketing is moving fast and it is essential to know the fundamentals as well as the newest industry trends if you want to have an effective marketing campaign.
Achieve marketing success for with this comprehensive course.
- Learn the Foundations of Marketing
- Assess Market Potential and Opportunities
- Measure and Forecast Market Demand
- Implement Branding and Positioning Strategies
Become a Market Guru
Knowing the terms and definitions will help you understand current marketing concepts and methods. This course's detailed lectures and lessons will teach you how marketing works. Use the knowledge of how companies market to excel at your career or take your business's message to your potential customers. Whether you are at the beginning stages of starting your own company or a seasoned businessperson, this course will give you the knowledge critical to communicating value to your target audience.
Content and Overview
Building from the ground up, this course begins with the fundamentals of marketing terminology and advances onto the latest techniques for analyzing market segments and potential opportunities. The Marketing Mania: Fundamentals of Marketing course covers all of the crucial marketing practices including customer relationship management and what methods work for what type of businesses. This courses lectures, lessons, videos, and quizzes will prepare you for successful marketing in today's fast evolving business environment.
The marketing tools provided in this course are the keys to success for your company or your career.
Course Curriculum
Chapter 1: Marketing Mania: Let's Get Started
Lecture 1: Let's Get Started!
Lecture 2: Recommended Reading
Chapter 2: The Concept Of Marketing
Lecture 1: What Is Marketing
Lecture 2: Functions and Processes of Marketing
Lecture 3: Essential Terminology
Lecture 4: Marketing Mix
Lecture 5: The 4 C's of Marketing
Lecture 6: Marketing Environment
Chapter 3: Going To The Market
Lecture 1: Strategic Planning
Lecture 2: Consumer Behavior
Lecture 3: Organizational and Industrial Markets
Lecture 4: Segmentation, Targeting and Positioning
Chapter 4: On Demand
Lecture 1: Measuring and Forecasting Demand
Lecture 2: Total Market Demand Vs Area Market Demand
Lecture 3: Total Industry Sales and Market Shares
Chapter 5: Branding and Positioning
Lecture 1: Positioning
Lecture 2: Branding
Lecture 3: More Information: BrandZ Top 100 Most Valuable Global Brands 2013 report
Lecture 4: Different Approaches To Branding
Chapter 6: Perfect Product
Lecture 1: Product Classifications
Lecture 2: Planning, Designing and Packaging
Lecture 3: Product Life Cycle
Chapter 7: The Price Is Right?
Lecture 1: Price Elasticity of Demand
Lecture 2: Pricing Strategies and Methods
Chapter 8: In the Right Place, at the Right Time
Lecture 1: Channels of Distribution
Lecture 2: Retailing and Wholesaling
Lecture 3: Market Communication and Promotion
Lecture 4: Measuring Promotion Results
Lecture 5: True Story: Interact With Your Community Using Free Marketing
Chapter 9: Marketing Method Madness
Lecture 1: Direct and International Marketing
Lecture 2: Learn more: National Do Not Call Registry
Lecture 3: Further Reading: International Marketing Strategies
Lecture 4: Service Marketing
Lecture 5: Learn more: Marketing and the 7P's
Lecture 6: Non-Profit Marketing
Lecture 7: More Information: The Non-Profit Almanac
Chapter 10: The Customer (Management) Is Always Right
Lecture 1: Recommended Reading: Contagious
Lecture 2: Delivering Customer Value
Lecture 3: Customer Satisfaction
Lecture 4: Further Reading : Can Big Data Cure Your Churn Rate?
Chapter 11: Online Marketing
Lecture 1: Online Traffic
Lecture 2: Converting Impressions
Lecture 3: Online Marketing Strategies
Lecture 4: Homework Assignment: SWOT Exercise With Blackberry®
Chapter 12: Marketing Mania Final Exam
Lecture 1: Final Research Paper: Internet Marketing Trends
Lecture 2: Final Project: Build A Marketing Plan
Instructors
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Global Finance School
Online Finance and Management Education
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 1 votes
- 3 stars: 6 votes
- 4 stars: 5 votes
- 5 stars: 12 votes
Frequently Asked Questions
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