Marketing Planning and Place Decisions
Marketing Planning and Place Decisions, available at Free, has an average rating of 4.65, with 5 lectures, based on 44 reviews, and has 2421 subscribers.
You will learn about Market Segmentation, Targeting and Positioning Market and Environmental Analysis Marketing Plans Marketing Research Place Decisions Promotion Decisions This course is ideal for individuals who are Advanced Undergraduate Marketing and Masters students in Business Schools It is particularly useful for Advanced Undergraduate Marketing and Masters students in Business Schools.
Enroll now: Marketing Planning and Place Decisions
Summary
Title: Marketing Planning and Place Decisions
Price: Free
Average Rating: 4.65
Number of Lectures: 5
Number of Published Lectures: 5
Number of Curriculum Items: 5
Number of Published Curriculum Objects: 5
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Market Segmentation, Targeting and Positioning
- Market and Environmental Analysis
- Marketing Plans
- Marketing Research
- Place Decisions
- Promotion Decisions
Who Should Attend
- Advanced Undergraduate Marketing and Masters students in Business Schools
Target Audiences
- Advanced Undergraduate Marketing and Masters students in Business Schools
This short course throws some light on some of the foundational issues in Marketing. Marketing success is usually predicated on the successful management of the 7ps of the Service Marketing Mix, Product, Price, Promotion, Place, Physical Evidence, Processes and People. This course focusses on core marketing issues like Market Segmentation Targeting and Positioning, Marketing Strategies and Plans, as well as Place/Distribution Management in Marketing.
Targeted at advanced undergraduate or MBA students, this course will also be a useful marketing lesson for non-marketing managers.
Course Curriculum
Chapter 1: Marketing and Promotion Management
Lecture 1: Market Segmentation, Targeting And Positioning
Lecture 2: Market And Environmental Analysis
Lecture 3: Conducting Marketing Research And Forecasting Demand
Lecture 4: Developing Marketing Strategies And Plans
Lecture 5: Place Decisions
Instructors
-
Prof Robert Ebo Hinson
Marketing Professor
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 1 votes
- 3 stars: 6 votes
- 4 stars: 13 votes
- 5 stars: 23 votes
Frequently Asked Questions
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