Marketing Process Automation | Increase your conversions!

Marketing Process Automation | Increase your conversions!, available at Free, has an average rating of 4.4, with 13 lectures, 2 quizzes, based on 15 reviews, and has 1484 subscribers.

You will learn about Learn how automation for marketing teams has changed Learn how you can take advantage of new automation technology to reduce costs Identify how to increase lead conversions Build connected customer journeys from end-to-end This course is ideal for individuals who are For users looking to get started with Marketing Process Automation It is particularly useful for For users looking to get started with Marketing Process Automation.

Enroll now: Marketing Process Automation | Increase your conversions!

Summary

Title: Marketing Process Automation | Increase your conversions!

Price: Free

Average Rating: 4.4

Number of Lectures: 13

Number of Quizzes: 2

Number of Published Lectures: 13

Number of Published Quizzes: 2

Number of Curriculum Items: 15

Number of Published Curriculum Objects: 15

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Learn how automation for marketing teams has changed
Learn how you can take advantage of new automation technology to reduce costs
Identify how to increase lead conversions
Build connected customer journeys from end-to-end

Who Should Attend

For users looking to get started with Marketing Process Automation

Target Audiences

For users looking to get started with Marketing Process Automation

Welcome to Marketing Process Automation Course by Workato!

The goal of this course is to provide students and learners from marketing and operations backgrounds a foundational methodology course for marketing process automation.

Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. Expertise with Enterprise automation technologies is already in high in demand.

In this course, you will learn how automation for marketing teams has changed and how you can take advantage of new automation technology to reduce costs, increase your conversions, and create connected customer journeys from end-to-end.

Learn from some of the industries best in marketing process automation like Scott Brinker – VP of Ecosystem at HubSpot & Editor of ChiefMartech, Zann Yap – Director of Demand Generation at Workato, and Josh Lucas – Manager of RevOps Solutions at Workato.

Through this course you will go through 5 lessons and about an hour of video. The course will be focused on these 8 key learning objectives listed below.

Learning Objectives

Understand what enterprise automation means for marketing teams
Understand 3 steps for getting started with enterprise automation
Identify when and where to apply enterprise automation to marketing processes
Create inbound lead management process automations
Create virtual event automations
Plan automated campaign operations
Understand marketing process automation best practices
Locate additional resources

Course Curriculum

Chapter 1: Introduction to Enterprise Automation & Marketing Process Automation

Lecture 1: Introduction

Lecture 2: Marketing Process Automation: Past, Present, and Future

Lecture 3: Getting Started with Marketing Process

Lecture 4: Where and How to Apply Marketing Process

Chapter 2: Inbound Lead Management Automation

Lecture 1: Inbound Lead Management

Lecture 2: Optional: Workato Demonstration – Inbound Lead Management

Chapter 3: Virtual Event Automation

Lecture 1: Virtual Event Automation

Lecture 2: Optional: Workato Demonstration – Virtual Event Automation

Chapter 4: Automated Campaign Operations

Lecture 1: Automated Campaign Operations

Chapter 5: Marketing Process Automation Strategic Roadmap

Lecture 1: Strategic Roadmap for Marketing Processes and Automation

Lecture 2: Schedule an automation roadmap assessment

Chapter 6: Course Completion

Lecture 1: Recap and Resources

Lecture 2: Get Certified!

Instructors

Workato Automation Institute
Integrate your stack. Automate your work.

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 1 votes
4 stars: 4 votes
5 stars: 9 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu