Marketing Psychology from the inside-Out

Marketing Psychology from the inside-Out, available at $59.99, has an average rating of 4.2, with 58 lectures, 1 quizzes, based on 30 reviews, and has 256 subscribers.

You will learn about Learn 32 marketing psychology concepts which will enable you to motivate, persuade and influence people to do what you want Learn both OFFLINE and ONLINE – and which marketing psychology concepts work best for YOUR personal and business brands Apply the marketing psychology concepts to make your PERSONAL and BUSINESS brand instantly more likeable and engaging Learn which marketing psychology concept works best at each stage of the customer journey Learn which colours and words best tap into the unconscious mind to trigger desired behaviour Learn powerful coaching questions and techniques to motivate, inspire and persuade, OFFLINE and ONLINE Opportunities to improve existing and create new marketing documents and plans which provide a robust and effective plan going forward Boost rapport and create best first impressions OFFLINE & ONLINE e.g. networking events, sales meetings through to social media marketing This course is ideal for individuals who are Small Business Owners, Freelancers, Entrepreneurs and Professionals (BOFEP) who want to inspire, motivate and persuade leads, customers, employees … or BOFEPs with an interest in marketing psychology and neuro-marketing or BOFEPs who want to make people fall in love with their PERSONAL and BUSINESS brands or BOFEPs who have an equal interest in OFFLINE and ONLINE marketing psychology and communications or BOFEPs who want to grow in confidence and be able to articulate their purpose and tap into the unconscious mind or BOFEPs who may be losing customers to competitors (employees are customers too) or BOFEPs who want to STAND OUT at networking events, trade events, sales meetings (ONLINE and OFFLINE) or BOFEPs who have previously created OFFLINE and ONLINE marketing collateral that hasn't triggered adequate engagement, enquiries or sales or BOFEPs who want to generate income quickly with minimum marketing budget It is particularly useful for Small Business Owners, Freelancers, Entrepreneurs and Professionals (BOFEP) who want to inspire, motivate and persuade leads, customers, employees … or BOFEPs with an interest in marketing psychology and neuro-marketing or BOFEPs who want to make people fall in love with their PERSONAL and BUSINESS brands or BOFEPs who have an equal interest in OFFLINE and ONLINE marketing psychology and communications or BOFEPs who want to grow in confidence and be able to articulate their purpose and tap into the unconscious mind or BOFEPs who may be losing customers to competitors (employees are customers too) or BOFEPs who want to STAND OUT at networking events, trade events, sales meetings (ONLINE and OFFLINE) or BOFEPs who have previously created OFFLINE and ONLINE marketing collateral that hasn't triggered adequate engagement, enquiries or sales or BOFEPs who want to generate income quickly with minimum marketing budget.

Enroll now: Marketing Psychology from the inside-Out

Summary

Title: Marketing Psychology from the inside-Out

Price: $59.99

Average Rating: 4.2

Number of Lectures: 58

Number of Quizzes: 1

Number of Published Lectures: 58

Number of Published Quizzes: 1

Number of Curriculum Items: 93

Number of Published Curriculum Objects: 93

Original Price: £54.99

Quality Status: approved

Status: Live

What You Will Learn

Learn 32 marketing psychology concepts which will enable you to motivate, persuade and influence people to do what you want
Learn both OFFLINE and ONLINE – and which marketing psychology concepts work best for YOUR personal and business brands
Apply the marketing psychology concepts to make your PERSONAL and BUSINESS brand instantly more likeable and engaging
Learn which marketing psychology concept works best at each stage of the customer journey
Learn which colours and words best tap into the unconscious mind to trigger desired behaviour
Learn powerful coaching questions and techniques to motivate, inspire and persuade, OFFLINE and ONLINE
Opportunities to improve existing and create new marketing documents and plans which provide a robust and effective plan going forward
Boost rapport and create best first impressions OFFLINE & ONLINE e.g. networking events, sales meetings through to social media marketing

Who Should Attend

Small Business Owners, Freelancers, Entrepreneurs and Professionals (BOFEP) who want to inspire, motivate and persuade leads, customers, employees …
BOFEPs with an interest in marketing psychology and neuro-marketing
BOFEPs who want to make people fall in love with their PERSONAL and BUSINESS brands
BOFEPs who have an equal interest in OFFLINE and ONLINE marketing psychology and communications
BOFEPs who want to grow in confidence and be able to articulate their purpose and tap into the unconscious mind
BOFEPs who may be losing customers to competitors (employees are customers too)
BOFEPs who want to STAND OUT at networking events, trade events, sales meetings (ONLINE and OFFLINE)
BOFEPs who have previously created OFFLINE and ONLINE marketing collateral that hasn't triggered adequate engagement, enquiries or sales
BOFEPs who want to generate income quickly with minimum marketing budget

Target Audiences

Small Business Owners, Freelancers, Entrepreneurs and Professionals (BOFEP) who want to inspire, motivate and persuade leads, customers, employees …
BOFEPs with an interest in marketing psychology and neuro-marketing
BOFEPs who want to make people fall in love with their PERSONAL and BUSINESS brands
BOFEPs who have an equal interest in OFFLINE and ONLINE marketing psychology and communications
BOFEPs who want to grow in confidence and be able to articulate their purpose and tap into the unconscious mind
BOFEPs who may be losing customers to competitors (employees are customers too)
BOFEPs who want to STAND OUT at networking events, trade events, sales meetings (ONLINE and OFFLINE)
BOFEPs who have previously created OFFLINE and ONLINE marketing collateral that hasn't triggered adequate engagement, enquiries or sales
BOFEPs who want to generate income quickly with minimum marketing budget

Welcome to Marketing Psychology from the Inside Out:
The course to superpower your personal and business brand persuasion ONLINE and OFFLINE.

My course has recently been accredited with 22 CPD HOURS (Continuous Professional Development) recognition, which means you are on a professional course. This will instantly boost your CV, your career opportunities and enhance your personal brand.

If you would like a CPD certificate, all your assignments will need to be submitted and individually assessed. Please contact me for further details via the Facebook Group.

Please note, this course is intended for students who are in business or looking to start a business.

Please answer these ten easy questions:

Are you a Small Business Owner, Freelancer, Entrepreneur or other Professional (BOFEP)?
Would you like to motivate, inspire and persuade people into taking YOUR desired action e.g. increase sales?
Would you like to be more irresistible and influential ONLINE and OFFLINE?
Do you wish you could SUPERPOWER your powers of persuasion, both ONLINE and OFFLINE?
Do you wish you could motivate people to be as excited as you about your vision and ideas?
Do you wish you could negotiate better deals?
Do you wish you could increase your social media engagement?
Do you ever wonder how some people just ‘have it’ on the business-networking floor?
Do you wish you could improve your impact in meetings?
Do you wish that people always said YES?

If you can answer YES to at least five of these questions, then this course is designed for you, and it is my mission that by the end of this course, people will always say YES to you.

By the end of this course, you will learn 32 marketing psychology concepts and be able to apply them to you and your business. I take marketing psychology concepts one step further by applying them from the inside out: to your personal brand, your business brand, your customers, and leads. Everything flows from your personal brand and the decisions you make are from your unconscious with is 95% of your mind. We need to tap into your mind first to be more successful when tapping into the minds of others.

Why should you do this course? It’s called inside out because our personal brand is as important as our business brand when attracting new customers. If we say one thing and our business says something different, we will come across as fake. It will give you more confidence in building relationships. I teach marketing psychology to help you become irresistible!

Once you have enrolled in this course, you will be able to download SUPERPOWER questions to tap into your customers and leads. You will have instructions to explain how to get the most out of your SUPERPOWER session!

There are lots of lectures in this course. Free to skip through and complete the courses which are of most interest to you. If you are new to Udemy, keep the same link, email address handy which you can use to log in anytime, and you will land on the place you previously left.

Throughout this thought-based course, I give equal priority to offline and online marketing because offline is as important as online. This course has been written during the Covid-19 pandemic, and therefore it will give you a huge competitive advantage as we navigate through and beyond these difficult times.

I’ve been teaching for The Chartered Institute of Marketing L3 and L4 for several years and have received commendations for teaching and results achieved by students. I’ve also been delivering training workshops for as long as I can remember, and I have listed a few testimonials at the end of this intro.

I’m qualified to Postgraduate (Masters) Level 7 in both Marketing and Executive Coaching/Mentoring. I’m a Fellow of the Chartered Institute of Marketing and a Fellow of the Institute of Leadership and Management. This means that everything you are learning is the latest, essential information for marketing and managing your business. I’ve been running my own marketing business for 20 years working with businesses like Suzuki GB Plc, Stagecoach Bus Group Plc, McLaren Automotive, Mind charity, and lots of small businesses and consultancies too. Before setting up in business, I worked with lots of consultancies. I decided to take my 30 years of marketing experience and share it with the world on Udemy.

The course is crammed with resources, case studies, templates, and extra reading – from the world’s leading businesses through to a few of my own personal stories to demonstrate how the marketing psychology techniques work. I have also created a private Facebook Group for students to swap stories and progress. I will be sharing further examples and templates on this group, so everyone can continue growing.

During this course, the word ‘customer’ is an umbrella term for anyone you currently have a relationship with. These include real customers, business partners, your boss, employees, and other stakeholders – anyone you want to motivate, inspire and persuade taking YOUR desired action.

When I refer to the word ‘lead’ throughout the course, this includes anyone you don’t currently have a relationship with. You want to motivate, inspire and persuade them to become customers, so these can be businesses you don’t have a relationship with and are at the top of your marketing funnel. Leads can also be people you meet in networking and would like to be part of your team.

Finally, each concept has an assignment for you to apply your learning to your business, which will transform insights to wisdom. What more can I say? I hope your journey makes you as excited as me about this fascinating topic. I am confident that you will notice huge differences in your personal and professional life. Enjoy!

Teaching testimonials:

Digital marketing workshop design, workshop facilitation, and training

“Thank you for designing and delivering four social media workshops (intermediate level) held at the Chichester Novium Museum as part of our Independent Retailers Development Programme on behalf of Chichester District Council. It’s been a huge success. We were impressed by your professionalism and knowledge. We have a wide range of businesses with different needs on the programme which you managed to encompass in your training and adapt delivery to suit. It’s been a pleasure working with you, and we hope to do so again in the future.”
Sally Pepper and Jason Hayward, IBD Group
Associate lecturer

“Congratulations! The Awarding Body at the Chartered Institute of Marketing (CIM) has commended Chichester College for the excellent performance of its students during the July 2018 assessment session: Digital Marketing – The Awarding Body at the Chartered Institute of Marketing (CIM) has commended Chichester College for the excellent standard of results achieved for assessments submitted in the July 2018 assessments session for the Digital Marketing Module of the Certificate in Professional Marketing.”
Maggie Jones, Associate Director of Qualifications and Partnerships

Course Curriculum

Chapter 1: Quick wins – Motivation and Super Sensory Marketing

Lecture 1: Introduction

Lecture 2: Course outline

Lecture 3: Super Sensory Marketing: Smells & Sounds

Lecture 4: Super Sensory Marketing: Visual & Taste

Lecture 5: Super Sensory Marketing: Touch

Lecture 6: Motivation Part 1 (Motivation parts 2 and 3 later in the course)

Chapter 2: History and Ethics

Lecture 1: History and Ethics

Chapter 3: Applying Marketing Psychology to your customer profiles

Lecture 1: Introduction to Marketing Tools

Lecture 2: Create an Ideal Customer Profile using Marketing Psychology – Introduction

Lecture 3: Create an Ideal Customer Profile using Marketing Psychology – Part 2

Lecture 4: Create an Ideal Customer Profile using Marketing Psychology – Part 3

Chapter 4: Create a Customer Journey

Lecture 1: The Customer Journey – Introduction

Lecture 2: The Customer Journey – Part 2

Chapter 5: Create a Marketing Funnel for your Business

Lecture 1: The Marketing Funnel

Chapter 6: STEEPLE – Learn how external events affect psychology of your customers

Lecture 1: STEEPLE Part 1 – Learn how external events affect psychology of your customers

Lecture 2: STEEPLE Part 2 – Learn how external events affect psychology of your customers

Lecture 3: STEEPLE Part 3 – Learn how external events affect psychology of your customers

Chapter 7: Freud – Conscious, Unconscious, Id, Ego and SuperEgo

Lecture 1: Freud – Conscious, Unconscious, Id, Ego and SuperEgo

Chapter 8: Jung and Archetypes

Lecture 1: Jung & Archetypes Part 1

Lecture 2: Jung & Archetypes Part 2

Lecture 3: Jung & Archetypes Part 3

Chapter 9: Cialdini's six marketing psychology concepts

Lecture 1: Intro to Cialdini's marketing psychology concepts

Lecture 2: Reciprocation

Lecture 3: Scarcity

Lecture 4: Authority

Lecture 5: Consistency

Lecture 6: Consensus

Lecture 7: Friendship and liking

Chapter 10: Aldler

Lecture 1: Alder – Gain deeper insights and strengthen relationships and trust

Chapter 11: Decoy Marketing

Lecture 1: Decoy Marketing – How to package your products and services to increase sales

Chapter 12: The Magic of Metaphors

Lecture 1: The Magic of Metaphors – Part 1

Lecture 2: The Magic of Metaphors – Part 2

Chapter 13: Group Think

Lecture 1: Group Think

Chapter 14: NLP Part 1: Neuro Linguistic Programming

Lecture 1: NLP Part 1: Neuro Linguistic Programming

Lecture 2: NLP Part 2: Neuro Linguistic Programming

Chapter 15: Transactional Analysis: The games people play to feel OK

Lecture 1: Transactional Analysis: Ego States

Lecture 2: TA – Life positions

Lecture 3: Transactional Analysis (TA): Strokes

Lecture 4: Transactional Analysi (TA): Drivers

Lecture 5: Transactional Analysis (TA): Karpman's Drama Triangle

Chapter 16: Motivation: Parts 2 and 3

Lecture 1: Motivation Part 2

Lecture 2: Motivation Part 3

Chapter 17: Baader Meinhof

Lecture 1: Baader Meinhof

Chapter 18: Fear of Missing Out (FOMO)

Lecture 1: Fear of Missing Out (FOMO)

Chapter 19: The Diderot Effect

Lecture 1: The Diderot Effect – Creating and addition to good feelings

Chapter 20: Priming: How make our customers and leads take action

Lecture 1: Priming: How make our customers and leads take action

Chapter 21: Colour Psychology

Lecture 1: Colour Psychology: Learn the best colours to trigger desired behaviour

Lecture 2: Colour Psychology Part 2: Learn the best colours to trigger desired behaviour

Lecture 3: Colour Psychology Part 3: Learn the best colours to trigger desired behaviour

Chapter 22: Cognitive Dissonance

Instructors

Vicky Vaughan FCIM FInstLM
Creative Chartered Marketer, Coach and Mentor

Rating Distribution

1 stars: 1 votes
2 stars: 0 votes
3 stars: 5 votes
4 stars: 9 votes
5 stars: 15 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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