Marketing Strategy for Designers

Course Curriculum

Chapter 1: Introduction to marketing strategy for designers

Lecture 1: Giriş

Chapter 2: Getting into the marketing Mindset

Lecture 1: Think like a marketer 1.1

Lecture 2: The role of a marketer 1.2

Lecture 3: B2B vs. B2C marketing 1.3

Lecture 4: B2B vs. B2C experiences 1.4

Lecture 5: The five types of marketers 1.5

Lecture 6: The role of design in marketing 1.6

Lecture 7: DIY design in marketing 1.7

Lecture 8: What is a marketing campaign? 1.8

Lecture 9: Speak like a marketer 1.9

Lecture 10: Challenge Marketing terms pop quiz 1.10

Lecture 11: Solution Marketing terms pop quiz 1.11

Chapter 3: Understanding the World of marketing Strategy

Lecture 1: Inbound vs. outbound marketing 2.1

Lecture 2: Content marketing 2.2

Lecture 3: Social media marketing 2.3

Lecture 4: Search engine optimization (SEO) 2.4

Lecture 5: Paid marketing 2.5

Lecture 6: Account-based marketing (ABM) 2.6

Lecture 7: Email marketing 2.7

Lecture 8: Earned media and PR 2.8

Lecture 9: Challenge What strategy would you choose 2.9

Lecture 10: Solution What strategy would you choose 2.10

Chapter 4: Building Your Marketing Campaign

Lecture 1: Laying a foundation for marketing campaigns 3.1

Lecture 2: Creating SMART goals for marketing 3.2

Lecture 3: Creating a content strategy roadmap 3.3

Lecture 4: Visual language design for marketing campaigns 3.4

Lecture 5: Realizing the potential of your marketing campaign 3.5

Lecture 6: Thank you 3.6

Chapter 5: Building Message Architecture

Lecture 1: Creating a message that resonates 1.1

Lecture 2: Assembling a group of messages 1.2

Lecture 3: Testing messages qualitatively 1.3

Lecture 4: Testing messages quantitatively 2 1.4

Chapter 6: Creating Compelling Stories

Lecture 1: Architecting storylines 2.1

Lecture 2: Making your customer the hero 2.2

Lecture 3: Making your employees the heroes 2.3

Lecture 4: Using persuasive techniques 2.4

Lecture 5: Experimenting with story formats 2.5

Chapter 7: Creating Effective Thought Leadership

Lecture 1: Choosing thought leadership topics 3.1

Lecture 2: Covering thought leadership topics well 3.2

Lecture 3: Answering the So what question 3.3

Lecture 4: Borrowing techniques from instructional design 3.4

Lecture 5: Experimenting with thought leadership formats 3.5

Chapter 8: Growing and Engaging Your Audience

Lecture 1: Growing your email list 4.1

Lecture 2: Finding look-alike audiences 4.2

Lecture 3: Improving your content SEO 4.3

Lecture 4: Expanding your content distribution 4.4

Chapter 9: Personalizing Content Experiences

Lecture 1: Understanding elements of content personalization 5.1

Lecture 2: Personalizing for content discovery 5.2

Lecture 3: Personalizing for content engagement 5.3

Lecture 4: Creating personalized wow moments 5.4

Chapter 10: Scaling Content Marketing Operations

Lecture 1: Managing a content marketing team 6.1

Lecture 2: Using advanced content technology 6.2

Lecture 3: Maturing content roles 6.3

Lecture 4: Reusing and repackaging content 6.4

Lecture 5: Establishing global content marketing 6.5

Lecture 6: Creating a content supply chain 6.6

Chapter 11: Assessing Content Marketing

Lecture 1: Evaluating content marketing impact 7.1

Lecture 2: Using content optimization testing 7.2

Lecture 3: Calculating content marketing ROI 7.3

Chapter 12: Find Your Business Strategy

Lecture 1: Knowing who you are 1.1

Lecture 2: Defining your narrative statement 1.2

Lecture 3: Identifying emotional needs 1.3

Lecture 4: Create your value statement 1.4

Chapter 13: Define Your Target Customers

Lecture 1: Identifying customer groups 2.1

Lecture 2: Creating a customer persona 2.2

Lecture 3: Measuring customer lifetime value 2.3

Lecture 4: Quantifying customer loyalty 2.4

Chapter 14: Research Find What Your Customers Want

Lecture 1: Researching keywords to find audience needs and in.3.1

Lecture 2: Using Google Trends to find market trends and cust.3.2

Lecture 3: Developing your initial plan 3.3

Lecture 4: Using micromoments to create customers 3.4

Chapter 15: Clearly Identify Business Goals and Build Processes

Lecture 1: Defining your marketing goals 4.1

Lecture 2: Differentiating between acquisition and engagement.4.2 mov

Lecture 3: Understanding messaging and objectives 4.3

Chapter 16: Develop a Long Term Marketing Plan

Lecture 1: Understanding the purpose of content marketing 5.1

Lecture 2: Planning content assets 5.2

Lecture 3: Creating a long-term content calendar 5.3

Lecture 4: Curating content 5.4

Chapter 17: Turn Cookies into Customers

Lecture 1: Getting the big picture 6.1

Lecture 2: Retargeting visitors 6.2

Lecture 3: Designing effective landing pages 6.3

Lecture 4: Getting that email address 6.4

Lecture 5: Stopping the blast 6.5