Marketing Strategy in the Pharmaceutical Industry
Marketing Strategy in the Pharmaceutical Industry, available at $59.99, has an average rating of 4.43, with 10 lectures, based on 51 reviews, and has 170 subscribers.
You will learn about Pharmaceutical product life cycle Forecasting Long range Pricing methodology Profitability and P&L statement Military based Marketing Strategies Blue Ocean strategy New launches Strategies Anti-generics strategies This course is ideal for individuals who are Individuals who are seeking a good vision & a clear understanding to Practical & effective marketing strategies used by experts in real-life. It is particularly useful for Individuals who are seeking a good vision & a clear understanding to Practical & effective marketing strategies used by experts in real-life.
Enroll now: Marketing Strategy in the Pharmaceutical Industry
Summary
Title: Marketing Strategy in the Pharmaceutical Industry
Price: $59.99
Average Rating: 4.43
Number of Lectures: 10
Number of Published Lectures: 9
Number of Curriculum Items: 10
Number of Published Curriculum Objects: 9
Original Price: $94.99
Quality Status: approved
Status: Live
What You Will Learn
- Pharmaceutical product life cycle
- Forecasting Long range
- Pricing methodology
- Profitability and P&L statement
- Military based Marketing Strategies
- Blue Ocean strategy
- New launches Strategies
- Anti-generics strategies
Who Should Attend
- Individuals who are seeking a good vision & a clear understanding to Practical & effective marketing strategies used by experts in real-life.
Target Audiences
- Individuals who are seeking a good vision & a clear understanding to Practical & effective marketing strategies used by experts in real-life.
This course is suitable for individuals who are seeking a better understanding and a clear view of practical & effective marketing strategies used by Pharmaceutical marketing experts in real life.
The course is designed by a professional Pharmaceutical marketer carrying more than 14 years of practical experience from 5 multinational companies:
Astrazeneca, Eli-lilly, Novartis, GSK & Sandoz.
In addition to a wealth of scientific marketing knowledge.
Creating this course as a blend between general marketing textbooks and practical Pharmaceutical experience will give you a unique perspective that is not available elsewhere.
This course is divided into 2 sections.
Section 1: Explaining 4 foundational strategic concepts and their applications:
1- Product life cycle
2- Forecasting
3- Pricing
4- Profitability
Understanding Those 4 concepts and how can they affect your strategic choices is a critical foundation that will immerse you in what experts do in multinational pharma companies.
Section 2: The 4 strategy categories.
1- Military based strategies
2- Blue Ocean strategy
3- New Launches 4 strategic choices
4- Anti Generics strategy
Enjoy a course that is fully designed on pharmaceutical examples & illustrations, that is fully considering the special nature of the industry & products.
Since you are reading this description I want to congratulate you for discovering such a unique course that is full of real examples and stories from the pharmaceutical market.
All the core scientific information is supported with references, so you can go and have further readings to expand your knowledge.
Enrol now, I wish you a fruitful & informative journey!
Course Curriculum
Chapter 1: The 4 Essential Concepts
Lecture 1: Concept 1 – Product Life Cycle (PLC)
Lecture 2: Concept 2 – Forecasting
Lecture 3: Concept 3 – Pricing
Lecture 4: Concept 4 – Profitability
Chapter 2: Military based Marketing strategies
Lecture 1: Offensive Strategies
Lecture 2: Defensive Strategies
Chapter 3: Blue Ocean Strategy
Lecture 1: Creating a Pharmaceutical blue ocean Structured Methodology & Practical examples
Chapter 4: New Launches Strategies
Lecture 1: The 4 strategic go to market approaches
Chapter 5: Anti-generics strategies
Lecture 1: Anti-generic strategic approaches
Instructors
-
Mohamed Wafik
Pharmaceutical Marketing Expert
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 1 votes
- 3 stars: 8 votes
- 4 stars: 13 votes
- 5 stars: 29 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
You may also like
- The Millionaire Marketer: A Blueprint for Digital Wealth
- Adobe Spark : The Complete Guide To Adobe Spark
- Instagram Marketing Business Coach Certification Coaching
- Unbounce for Beginners: Build a Landing Page with Unbounce
- How to Use Facebook Ads to Find Lots Of Paying Customers
- YouTube Newbies: Start your Channel Fast, Easy and Simple
- Author School Visits 101: Children's Book Marketing
- The Ultimate Instagram Growth Hacking Course
- Video Marketing Masterclass
- Psychology for Managers & Entrepreneurs
- Marketing 101 for Self-Published Authors
- Pinterest Marketing from A to Z for Beginners
- Complete Google Adwords For Video: Boost Your YouTube Views!
- Launch-make your business profitable and easy
- Reddit Marketing For Business
- Retargeting and Facebook Ads Retargeting made Easy & Simple
- Affiliate Success Blueprint: ChatGPT, Canva & Pinterest
- Mastering Account-Based Marketing (ABM)
- AI-Powered Email Marketing: A Complete Guide
- PR Social Media Monitoring & Dashboards for Facebook etc