Marketing Strategy Lab for Founders & Beginners

Marketing Strategy Lab for Founders & Beginners, available at $22.99, with 18 lectures.

You will learn about Understand the components of a successful marketing strategy. Gain clarity on your core and external audiences. Define your marketing channel mix based on insights and audience behavior. Clarify your goals and objectives with effective frameworks. This course is ideal for individuals who are Beginner Marketers, Founders, Small Business Owners, Entrepreneurs It is particularly useful for Beginner Marketers, Founders, Small Business Owners, Entrepreneurs.

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Summary

Title: Marketing Strategy Lab for Founders & Beginners

Price: $22.99

Number of Lectures: 18

Number of Published Lectures: 18

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 18

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the components of a successful marketing strategy.
Gain clarity on your core and external audiences.
Define your marketing channel mix based on insights and audience behavior.
Clarify your goals and objectives with effective frameworks.

Who Should Attend

Beginner Marketers, Founders, Small Business Owners, Entrepreneurs

Target Audiences

Beginner Marketers, Founders, Small Business Owners, Entrepreneurs

This course was designed for entrepreneurs, founders, small business owners or students looking to understand how to build their marketing strategy. It is intended for beginners in marketing looking to understand the basic foundations of building your marketing strategy.

This is a deep dive on the critical components of building a successful strategy. In this course, we discuss:

How to conduct research to understand your audience, competitors, and market.
How to set and write your business and marketing goals.
How to build a persona of your target audience, including three types of audiences you’ll target.
Most common marketing channels and which channels are appropriate for your industry.

This course was designed and led by Ciara Ungar who specializes in working with entrepreneurs and founders in helping them design their strategies. Ciara is a 17-year marketer and award-winning strategist who also teaches entrepreneurship and marketing courses at Columbia University. As a Coach, Consultant, Speaker and Instructor, Ciara has designed this course with details in mind to give you a comprehensive, supportive and actionable experience.

To aid your progress through this course, you will gain access to templates and coaching sessions with the instructor. As part of the course, you will received downloads for your strategy, including research templates and tools, persona templates, strategy deck outlines, and more.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome Message

Lecture 2: Introduction

Lecture 3: Tools % resources

Lecture 4: Resources

Chapter 2: Conducting Research

Lecture 1: Introduction | Uncovering Opportunity

Lecture 2: Getting Ready for Research

Lecture 3: Market Research

Lecture 4: Competitor & Landscape Research

Lecture 5: Audiences

Lecture 6: Audience Research

Lecture 7: Synthesizing Research

Chapter 3: Building Your Strategy

Lecture 1: Defining Your Goals

Lecture 2: Customer Journey

Lecture 3: Channel Strategies

Chapter 4: Summary & Next Steps

Lecture 1: Action Planning Intro

Lecture 2: Execution Planning Timeline Tutorial

Lecture 3: Budget Worksheet Tutorial

Lecture 4: Summary

Instructors

Ciara Ungar
Author, Global Speaker, Instructor, Coach

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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