Marketing Strategy Made Easy

Marketing Strategy Made Easy, available at $19.99, has an average rating of 4.06, with 12 lectures, based on 8 reviews, and has 504 subscribers.

You will learn about Segmenting the market Targeting the segment Positioning the product relative to the competition in the people's mind Product strategy Pricing strategy Placing strategy Promotion strategy Online marketing Socialmedia marketing Digital marketing This course is ideal for individuals who are Businessmen or Students or Entrepreneurs or Marketeers or MBA students or BBA students or Graduates or Post-graduates or Home school teachers It is particularly useful for Businessmen or Students or Entrepreneurs or Marketeers or MBA students or BBA students or Graduates or Post-graduates or Home school teachers.

Enroll now: Marketing Strategy Made Easy

Summary

Title: Marketing Strategy Made Easy

Price: $19.99

Average Rating: 4.06

Number of Lectures: 12

Number of Published Lectures: 12

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: $94.99

Quality Status: approved

Status: Live

What You Will Learn

Segmenting the market
Targeting the segment
Positioning the product relative to the competition in the people's mind
Product strategy
Pricing strategy
Placing strategy
Promotion strategy
Online marketing
Socialmedia marketing
Digital marketing

Who Should Attend

Businessmen
Students
Entrepreneurs
Marketeers
MBA students
BBA students
Graduates
Post-graduates
Home school teachers

Target Audiences

Businessmen
Students
Entrepreneurs
Marketeers
MBA students
BBA students
Graduates
Post-graduates
Home school teachers

Marketing Strategy Made Easy is a simplified and easy to understand and practically oriented way of learning and implementing marketing strategy. Marketing Strategy is an important aspect of Business strategy and determines the success of the business to a large extent.

According to Investopedia, “A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A clear marketing strategy should revolve around the company’s value proposition, which communicates to consumers what the company stands for, how it operates, and why it deserves their business. This provides marketing teams with a template that should inform their initiatives across all of the company’s products and services.”

In this course, you will learn about the different components of marketing strategy. These includes

1. Segmentation strategy

2. Targeting Strategy

3. Positioning Strategy

4. Product Strategy

5. Pricing Strategy

6. Placing Strategy

7. Promotion Strategy

These 7 strategies are just the beginning as there is more to Marketing strategy as part of the overall business strategy.

This course will help you gain a basic understanding of marketing and marketing strategies and how to implement marketing strategies in your business and life.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Free Reference Books

Lecture 1: Reference Books

Chapter 3: STP framework

Lecture 1: STP model – Introduction

Lecture 2: Segmentation

Lecture 3: Targeting strategies

Lecture 4: Mass marketing strategy

Lecture 5: Differentiated marketing strategy

Lecture 6: Niche marketing strategy

Lecture 7: Positioning in the target market

Lecture 8: Positioning -2

Lecture 9: Marketing basics

Chapter 4: If you like the course

Lecture 1: If you like the course

Instructors

Dr. Samuel Inbaraja S
MD, MBA

Rating Distribution

1 stars: 1 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 2 votes
5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu