Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained
Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained, available at $39.99, has an average rating of 4.3, with 13 lectures, based on 24 reviews, and has 1328 subscribers.
You will learn about Understand the different advertising pricing model Create an advertising budget based on marketing objective Compare advertising effectiveness across different pricing models and advertising channels This course is ideal for individuals who are Beginners to online advertising or Business owners starting to build an advertising budget or NOT for anyone who is already experienced with online advertising. This is a beginners course. It is particularly useful for Beginners to online advertising or Business owners starting to build an advertising budget or NOT for anyone who is already experienced with online advertising. This is a beginners course.
Enroll now: Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained
Summary
Title: Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained
Price: $39.99
Average Rating: 4.3
Number of Lectures: 13
Number of Published Lectures: 13
Number of Curriculum Items: 13
Number of Published Curriculum Objects: 13
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand the different advertising pricing model
- Create an advertising budget based on marketing objective
- Compare advertising effectiveness across different pricing models and advertising channels
Who Should Attend
- Beginners to online advertising
- Business owners starting to build an advertising budget
- NOT for anyone who is already experienced with online advertising. This is a beginners course.
Target Audiences
- Beginners to online advertising
- Business owners starting to build an advertising budget
- NOT for anyone who is already experienced with online advertising. This is a beginners course.
Are you new to the world of advertising?
You know you have a great product. But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon.
- What is CPC?
- What is PPC?
- What is CPM?
- What is CPA?
- Which is best for me?
- How do I budget?
If you have these questions, you've found the right course!
This course will explain these various pricing models, so you can create your advertising budget accordingly.
This course is designed for beginners. We'll go through each basic concept and industry jargon. We'll apply the concept into spreadsheet, showing you step-by-step how to set up your budget.
If you want to dive into online advertising, but don't know where to start, start here now! See you in class!
Course Curriculum
Chapter 1: Introduction to Media pricing
Lecture 1: Introduction
Lecture 2: Just one more jargon
Lecture 3: How sales funnel affect advertising
Chapter 2: Practical examples in Spreadsheets
Lecture 1: Downloadable reference material
Lecture 2: How to set up your sales funnel?
Lecture 3: How to set up a CPM budget?
Lecture 4: How to set up a CPC budget?
Lecture 5: How to set up a CPA budget?
Lecture 6: How to compare the different pricing models?
Lecture 7: Class wrap up
Lecture 8: Facebook group
Chapter 3: Bonus materials!
Lecture 1: Bonus preview: Introduction to Market Sizing
Lecture 2: Bonus preview: Introduction to the Consumer Decision Journey
Instructors
-
Jeannie Chan
Strategist & Marketer for businesses large and small
Rating Distribution
- 1 stars: 3 votes
- 2 stars: 0 votes
- 3 stars: 2 votes
- 4 stars: 7 votes
- 5 stars: 12 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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