Marketing Your Dental Practice

Course Curriculum

Chapter 1: Marketing Your Dental Practice – Introduction

Lecture 1: Marketing Your Dental Practice – Introduction

Lecture 2: How this Course is Designed?

Lecture 3: My Confession

Lecture 4: Something different about this Course

Lecture 5: Rules of Practice Marketing are Universal

Lecture 6: Please Don't Dial a Wrong Number

Chapter 2: Principles of Practice Marketing

Lecture 1: Stop thinking of renovating or upgrading your Practice, unless . . .

Lecture 2: How much a Dentist Must Earn?

Lecture 3: Is Digital Marketing 'Quick Fix' for Promoting Your Practice?

Lecture 4: Why We Persistently fail in Practice Marketing

Lecture 5: Process of Planning Successful Private Dental Practice

Lecture 6: More Dental Chairs Do no mean More Money

Lecture 7: More Practice Hours Do not mean More Money

Chapter 3: How to Ensure Successful Marketing of Your Dental Practice.

Lecture 1: How to Renew Your Present Practice

Lecture 2: How to set and achieve your first two goals in 90 days each?

Lecture 3: In First 90 Days – How to ensure definite desired results from this course

Lecture 4: Why your income will not get disturbed even after reducing your practice hours

Lecture 5: Avoid Temptation of Making Extra Money in your Free Time during 1st 90-Day Goal

Lecture 6: For your second 90-Day Goal – How to double your Profitability

Chapter 4: Ingredients of Successful Practice

Lecture 1: Defining What Exactly You Want From Personal, Family and Professional Life?

Lecture 2: Exercise

Lecture 3: What are my financial expectations?

Lecture 4: Exercise

Lecture 5: Why We Get, What We Get – 1

Lecture 6: Why We Get, What We Get – 2

Lecture 7: Why We Get, What We Get – 3

Lecture 8: Why We Get, What We Get – 4

Lecture 9: Vital Success Factors – Making of an Olympic Champion – 1

Lecture 10: Vital Success Factors – Making of an Olympic Champion – 2

Lecture 11: Vital Success Factors – For Successful Practice – 1

Lecture 12: Vital Success Factors – For Successful Practice – 2

Lecture 13: Vital Success Factors – For Successful Practice – 3

Lecture 14: Vital Success Factors – For Successful Practice – 4

Lecture 15: Vital Success Factors – For Successful Practice – 5

Lecture 16: Practical Application of Vital Success Factors

Lecture 17: Ingredients of Successful Dental Practice – Section Summary

Chapter 5: Understanding Challenges of Private Practice

Lecture 1: Challenges of Private Practice

Lecture 2: How to overcome Challenges in Private Practice

Lecture 3: Quality, Value, Service and Price

Lecture 4: Exercise

Chapter 6: Practice Marketing

Lecture 1: What is Marketing and Why Money is not required for Practice Marketing?

Lecture 2: There is no Substitute for Efforts

Lecture 3: Don’t be a victim of Number Game

Lecture 4: How to get Patients without using Digital and Social Media Marketing

Lecture 5: How to have a website without investing on Search Engine Optimization

Lecture 6: How to make your simple website more effective without spending on SEO.

Lecture 7: Stop Door to Door Dentistry; It is designed to ruin your Practice Career.

Chapter 7: Pricing is Everything

Lecture 1: Pricing is Everything – Introduction

Lecture 2: What is Profit? Why do we need Profit?

Lecture 3: How to calculate Profit earned by you in your life-time

Lecture 4: What goes Wrong when your Pricing is Wrong

Lecture 5: What should Decide Our Pricing?

Lecture 6: What must follow after deciding your Treatment Pricing

Lecture 7: Benefits of High Price – High Price is an Asset

Lecture 8: What our Patients think about High Price

Lecture 9: Three Reasons for Failure in Communicating Desired Price

Lecture 10: Why, When and How we should Increase Our Fees

Lecture 11: Why, When and How we should Increase Our Fees and Get Benefited.

Lecture 12: Five Factors which Influence Our Practice Income

Lecture 13: First Factor which Influences Our Practice Income – Time

Lecture 14: Second Factor which Influences Our Practice Income – Target

Lecture 15: Third Factor which Influences Our Practice Income – Our Resources

Lecture 16: Fourth Factor which Influences Our Practice Income – Our Products

Lecture 17: Fifth Factor which Influences Our Practice Income – Price

Lecture 18: Earning to Time (ETT) Ratio

Lecture 19: Pricing is Everything – Section Summary

Chapter 8: Getting Desired Patients to Your Practice

Lecture 1: Designing Your Desired Patient

Lecture 2: Who are My Desired Patients?

Lecture 3: What do our Desired Special Patients expect from us?

Lecture 4: Getting Your Desired Patient

Lecture 5: Where are My Desired Patients and How to get them to our practice?

Lecture 6: Stopping Leakage – Stop Losing Loyal Patients

Lecture 7: Getting Patients through Customer Management – Internet Savvy Patients

Lecture 8: Getting Patients through Customer Management – How to deal with Window-Shoppers

Lecture 9: Why window Shoppers are opportunity for us.

Lecture 10: Getting Patients through Customer Management – Complaining Patient is our Asset

Chapter 9: Mastering the Art of Introducing Yourself

Lecture 1: Art of Introducing Yourself – Introduction

Lecture 2: Our First Impression

Lecture 3: Art of Introducing Yourself for Meeting Important People

Lecture 4: Introducing Yourself to Your Patient

Lecture 5: Art of Introducing Yourself – Summary

Chapter 10: Handling First Visit of a Patient

Lecture 1: Handling First Visit of a Patient – The First Impression

Lecture 2: Building Confidence and Trust of Patient during their First Visit

Lecture 3: How we should begin Our Communication

Lecture 4: Five Unspoken Questions in the Minds of a Patient

Lecture 5: Handling First Visit of a Patient – Summary

Chapter 11: Understanding Needs of Our Patient

Lecture 1: Understanding Needs of Our Patient – Introduction

Lecture 2: Why we need to Understand Needs of Our Patient

Lecture 3: Cannery in the Cage Situation