Marketo for Managers
Marketo for Managers, available at $199.99, has an average rating of 4.15, with 36 lectures, 3 quizzes, based on 689 reviews, and has 2914 subscribers.
You will learn about Key vocabulary of Marketo and marketing automation How to troubleshoot common issues in Marketo systems Create seven actionable reports to optimize your marketing Understand common mistakes in report creation Produce creative assets without a designer or developer Master the three types of Marketo programs Create advanced reports to improve your sales marketing alignment and your system quality Build a business case for Marketo best practices This course is ideal for individuals who are I designed this course for marketing managers and directors who want to understand how to use Marketo for their objectives. It is particularly useful for I designed this course for marketing managers and directors who want to understand how to use Marketo for their objectives.
Enroll now: Marketo for Managers
Summary
Title: Marketo for Managers
Price: $199.99
Average Rating: 4.15
Number of Lectures: 36
Number of Quizzes: 3
Number of Published Lectures: 36
Number of Published Quizzes: 3
Number of Curriculum Items: 39
Number of Published Curriculum Objects: 39
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Key vocabulary of Marketo and marketing automation
- How to troubleshoot common issues in Marketo systems
- Create seven actionable reports to optimize your marketing
- Understand common mistakes in report creation
- Produce creative assets without a designer or developer
- Master the three types of Marketo programs
- Create advanced reports to improve your sales marketing alignment and your system quality
- Build a business case for Marketo best practices
Who Should Attend
- I designed this course for marketing managers and directors who want to understand how to use Marketo for their objectives.
Target Audiences
- I designed this course for marketing managers and directors who want to understand how to use Marketo for their objectives.
Tired of videos teaching you how to push buttons? This course is designed for the busy manager or executive who wants conversational fluency in Marketo, not a technical certificate. You’ll learn how to use the essential elements of Marketo, but also how the principles of healthy systems and the reports you need to evaluate your system right now.
The course includes walkthroughs and slides covering the key concepts of Marketo, including Engagement Programs, Lead Scoring, and Analytics.
At the end of this course, you’ll know exactly where to focus your resources to optimize your system, and how to fill in for an admin when they leave.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: How to get the most out of this course
Chapter 2: Speak like a Marketo Rockstar
Lecture 1: Intro
Lecture 2: Essential Marketo Concepts
Lecture 3: Advanced Marketo Concepts
Lecture 4: Troubleshooting Marketo
Lecture 5: The Business Case for Marketo
Lecture 6: How to get the most out of the Marketo Community
Chapter 3: Master Basic Reports
Lecture 1: Why reports?
Lecture 2: Where do I get my best leads? Create a leads by source report
Lecture 3: Which job titles perform best? Create a Leads by Job Title Report
Lecture 4: How are my emails doing? Create an Email Performance Report
Lecture 5: Which Companies Secretly Admire Us? Create a Website Visitors Report
Lecture 6: Which web pages convert the best? Create a Top Performing Web Pages Report
Lecture 7: What has Marketing done lately? Create a Leads by Quarter Report
Lecture 8: Which Programs Drive the Most Revenue? Create a Program Performance Report
Lecture 9: Common pitfalls in Marketo reporting
Chapter 4: Produce creative assets – even without a designer
Lecture 1: Intro to Design Studio
Lecture 2: Generate better leads with Marketo Forms
Lecture 3: Create landing pages that convert
Lecture 4: Create a professional looking email
Chapter 5: Programs
Lecture 1: Intro
Lecture 2: Anatomy of a Best Practice Program
Lecture 3: Creating a Basic Email Program
Lecture 4: Introduction to Complex Marketo Programs
Lecture 5: List Imports
Lecture 6: Smart Campaigns
Lecture 7: Introduction to Engagement Programs
Lecture 8: Create an Engagement Program
Chapter 6: Advanced Reports
Lecture 1: Intro
Lecture 2: Are my MQLs getting enough love?
Lecture 3: How awful is my lead scoring model?
Lecture 4: How dirty is my database?
Lecture 5: The Hidden Cost of Unsubscribes
Lecture 6: Should I trust my Marketo reports?
Chapter 7: Conclusion
Lecture 1: Conclusion
Instructors
-
Steven Moody
Marketo Consultant
Rating Distribution
- 1 stars: 4 votes
- 2 stars: 14 votes
- 3 stars: 118 votes
- 4 stars: 262 votes
- 5 stars: 291 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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