HOT
blank

Marketo for Managers

Marketing

Rating4.2
Enroll Now

Marketo for Managers, available at $199.99, has an average rating of 4.15, with 36 lectures, 3 quizzes, based on 689 reviews, and has 2914 subscribers.

You will learn about Key vocabulary of Marketo and marketing automation How to troubleshoot common issues in Marketo systems Create seven actionable reports to optimize your marketing Understand common mistakes in report creation Produce creative assets without a designer or developer Master the three types of Marketo programs Create advanced reports to improve your sales marketing alignment and your system quality Build a business case for Marketo best practices This course is ideal for individuals who are I designed this course for marketing managers and directors who want to understand how to use Marketo for their objectives. It is particularly useful for I designed this course for marketing managers and directors who want to understand how to use Marketo for their objectives.

Enroll now: Marketo for Managers

Summary

Title: Marketo for Managers

Price: $199.99

Average Rating: 4.15

Number of Lectures: 36

Number of Quizzes: 3

Number of Published Lectures: 36

Number of Published Quizzes: 3

Number of Curriculum Items: 39

Number of Published Curriculum Objects: 39

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

  • Key vocabulary of Marketo and marketing automation
  • How to troubleshoot common issues in Marketo systems
  • Create seven actionable reports to optimize your marketing
  • Understand common mistakes in report creation
  • Produce creative assets without a designer or developer
  • Master the three types of Marketo programs
  • Create advanced reports to improve your sales marketing alignment and your system quality
  • Build a business case for Marketo best practices

Who Should Attend

  • I designed this course for marketing managers and directors who want to understand how to use Marketo for their objectives.

Target Audiences

  • I designed this course for marketing managers and directors who want to understand how to use Marketo for their objectives.

Tired of videos teaching you how to push buttons?  This course is designed for the busy manager or executive who wants conversational fluency in Marketo, not a technical certificate.  You’ll learn how to use the essential elements of Marketo, but also how the principles of healthy systems and the reports you need to evaluate your system right now.

The course includes walkthroughs and slides covering the key concepts of Marketo, including Engagement Programs, Lead Scoring, and Analytics.

At the end of this course, you’ll know exactly where to focus your resources to optimize your system, and how to fill in for an admin when they leave.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: How to get the most out of this course

Chapter 2: Speak like a Marketo Rockstar

Lecture 1: Intro

Lecture 2: Essential Marketo Concepts

Lecture 3: Advanced Marketo Concepts

Lecture 4: Troubleshooting Marketo

Lecture 5: The Business Case for Marketo

Lecture 6: How to get the most out of the Marketo Community

Chapter 3: Master Basic Reports

Lecture 1: Why reports?

Lecture 2: Where do I get my best leads? Create a leads by source report

Lecture 3: Which job titles perform best? Create a Leads by Job Title Report

Lecture 4: How are my emails doing? Create an Email Performance Report

Lecture 5: Which Companies Secretly Admire Us? Create a Website Visitors Report

Lecture 6: Which web pages convert the best? Create a Top Performing Web Pages Report

Lecture 7: What has Marketing done lately? Create a Leads by Quarter Report

Lecture 8: Which Programs Drive the Most Revenue? Create a Program Performance Report

Lecture 9: Common pitfalls in Marketo reporting

Chapter 4: Produce creative assets – even without a designer

Lecture 1: Intro to Design Studio

Lecture 2: Generate better leads with Marketo Forms

Lecture 3: Create landing pages that convert

Lecture 4: Create a professional looking email

Chapter 5: Programs

Lecture 1: Intro

Lecture 2: Anatomy of a Best Practice Program

Lecture 3: Creating a Basic Email Program

Lecture 4: Introduction to Complex Marketo Programs

Lecture 5: List Imports

Lecture 6: Smart Campaigns

Lecture 7: Introduction to Engagement Programs

Lecture 8: Create an Engagement Program

Chapter 6: Advanced Reports

Lecture 1: Intro

Lecture 2: Are my MQLs getting enough love?

Lecture 3: How awful is my lead scoring model?

Lecture 4: How dirty is my database?

Lecture 5: The Hidden Cost of Unsubscribes

Lecture 6: Should I trust my Marketo reports?

Chapter 7: Conclusion

Lecture 1: Conclusion

Instructors

Rating Distribution

  • 1 stars: 4 votes
  • 2 stars: 14 votes
  • 3 stars: 118 votes
  • 4 stars: 262 votes
  • 5 stars: 291 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

You may also like

Top 10 Affiliate Marketing Courses to Learn in November 2024

Top 10 Social Media Management Courses to Learn in November 2024

Top 10 SEO Optimization Courses to Learn in November 2024