Master Course in Account-Based Marketing (ABM2.0)

Master Course in Account-Based Marketing (ABM2.0), available at $34.99, has an average rating of 4.4, with 22 lectures, based on 12 reviews, and has 2113 subscribers.

You will learn about Introduction to Account-Based Marketing(ABM) 2.0 Data-Driven Account Selection in ABM 2.0 Personalization and Customization in ABM 2.0 Advanced Targeting Techniques in ABM 2.0 Multi-Channel Engagement Strategies in ABM 2.0 Measuring Success and Optimizing Campaigns in ABM 2.0 Case Studies and Best Practices in ABM 2.0 This course is ideal for individuals who are Marketing managers and directors Sales managers and directors Account executives and sales representatives Demand generation specialists Digital marketing professionals Business development representatives Marketing and sales operations professionals CRM administrators It is particularly useful for Marketing managers and directors Sales managers and directors Account executives and sales representatives Demand generation specialists Digital marketing professionals Business development representatives Marketing and sales operations professionals CRM administrators.

Enroll now: Master Course in Account-Based Marketing (ABM2.0)

Summary

Title: Master Course in Account-Based Marketing (ABM2.0)

Price: $34.99

Average Rating: 4.4

Number of Lectures: 22

Number of Published Lectures: 22

Number of Curriculum Items: 22

Number of Published Curriculum Objects: 22

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Introduction to Account-Based Marketing(ABM) 2.0
Data-Driven Account Selection in ABM 2.0
Personalization and Customization in ABM 2.0
Advanced Targeting Techniques in ABM 2.0
Multi-Channel Engagement Strategies in ABM 2.0
Measuring Success and Optimizing Campaigns in ABM 2.0
Case Studies and Best Practices in ABM 2.0

Who Should Attend

Marketing managers and directors Sales managers and directors Account executives and sales representatives Demand generation specialists Digital marketing professionals Business development representatives Marketing and sales operations professionals CRM administrators

Target Audiences

Marketing managers and directors Sales managers and directors Account executives and sales representatives Demand generation specialists Digital marketing professionals Business development representatives Marketing and sales operations professionals CRM administrators

In this course, Bilal Hassan will share his expertise and insights on Account-based Marketing(ABM) 2.0, which is quickly becoming the standard for B2B marketing. The course will cover Account-based Marketing(ABM) 2.0, including the latest technologies, strategies, and tactics to help students create highly personalized campaigns targeting specific accounts. Students will learn how to leverage data insights to create tailored content, use automation to scale personalization, and employ a multichannel approach to engage target accounts.

Throughout the course, Bilal will provide real-world examples and case studies to demonstrate how Account-based Marketing(ABM) 2.0 can drive business growth and improve ROI. Students will also learn how to align their sales and marketing teams to achieve common goals and track the success of their Account-based Marketing(ABM) 2.0 campaigns through key metrics and KPIs.

By the end of the course, students will have the knowledge and skills to implement a successful Account-based Marketing(ABM) 2.0 strategy, from developing a comprehensive plan to measuring its impact on business outcomes. This course is ideal for marketers who want to stay ahead of the curve in B2B marketing and improve their ability to engage target accounts and drive business growth.

Here are the Main Points of this Course.

1-Introduction to Account-Based Marketing(ABM) 2.0

2-Data-Driven Account Selection(in Account-based Marketing 2.0)

3-Personalization and Customization(in Account-based Marketing 2.0)

4-Advanced Targeting Techniques(in Account-based Marketing 2.0)

5-Multi-Channel Engagement Strategies(in Account-based Marketing 2.0)

6-Measuring Success and Optimizing Campaigns(in Account-based Marketing 2.0)

7-Case Studies and Best Practices(in Account-based Marketing 2.0)

Course Curriculum

Chapter 1: Introduction to Account-Based Marketing 2.0

Lecture 1: Course Outlines

Lecture 2: Understanding the basics of account-based marketing

Lecture 3: Differences between traditional ABM and ABM 2.0

Lecture 4: Key benefits of ABM 2.0

Chapter 2: Data-Driven Account Selection

Lecture 1: Identifying and prioritizing high-value accounts

Lecture 2: Creating an account scoring model

Lecture 3: Using Data to Identify Potential Lifetime Value and Conversion Likelihood

Chapter 3: Personalization and Customization

Lecture 1: Creating Personalized Messaging and Content for Target Accounts

Lecture 2: Understanding the role of personalization in ABM 2.0

Lecture 3: Tailoring messaging and content to address specific pain points

Chapter 4: Advanced Targeting Techniques

Lecture 1: Leveraging artificial intelligence and machine learning for enhanced targeting

Lecture 2: Predictive analytics and its role in ABM 2.0

Lecture 3: Combining multiple data sources to enhance targeting efforts

Chapter 5: Multi-Channel Engagement Strategies

Lecture 1: Developing a multi-channel approach for engagement

Lecture 2: Understanding the role of various channels (e.g. email, social media, direct m

Lecture 3: Creating a cohesive and integrated approach to engagement across channels

Chapter 6: Measuring Success and Optimizing Campaigns

Lecture 1: Measuring the success of ABM 2.0 campaigns

Lecture 2: Identifying key metrics and KPIs for ABM 2.0

Lecture 3: • Best practices for optimizing and refining ABM 2.0 campaigns over time

Chapter 7: Case Studies and Best Practices

Lecture 1: • Real-world examples of successful ABM 2.0 campaigns

Lecture 2: Best practices and tips for implementing ABM 2.0

Lecture 3: Overcoming common challenges in ABM 2.0 implementation

Instructors

Bilal Hassan
Researcher | Professor | Subject Matter Expert

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 2 votes
4 stars: 2 votes
5 stars: 8 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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