Master Google Analytics (UA) with Tag Manager & Data Studio
Master Google Analytics (UA) with Tag Manager & Data Studio, available at $59.99, has an average rating of 4.7, with 88 lectures, based on 509 reviews, and has 3194 subscribers.
You will learn about Understand all pre-defined reports in Google Analytics Universal Analytics version Learn to collect customized data from your website with advanced concepts such as Events, Goals, Custom Metrics, User-ID and more Set-in-motion advanced level of data collection from your website using Google Tag Manager and Data Layer concepts Build advanced reports step-by-step for customized reporting using Data Studio Get your certification, become a Marketing Analytics specialist This course is ideal for individuals who are Online Marketing Professionals or Marketing Analytics Professionals or Web Analytics Professionals or Internet-based Small Business Owners or Web Analytics Developers It is particularly useful for Online Marketing Professionals or Marketing Analytics Professionals or Web Analytics Professionals or Internet-based Small Business Owners or Web Analytics Developers.
Enroll now: Master Google Analytics (UA) with Tag Manager & Data Studio
Summary
Title: Master Google Analytics (UA) with Tag Manager & Data Studio
Price: $59.99
Average Rating: 4.7
Number of Lectures: 88
Number of Published Lectures: 83
Number of Curriculum Items: 89
Number of Published Curriculum Objects: 84
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand all pre-defined reports in Google Analytics Universal Analytics version
- Learn to collect customized data from your website with advanced concepts such as Events, Goals, Custom Metrics, User-ID and more
- Set-in-motion advanced level of data collection from your website using Google Tag Manager and Data Layer concepts
- Build advanced reports step-by-step for customized reporting using Data Studio
- Get your certification, become a Marketing Analytics specialist
Who Should Attend
- Online Marketing Professionals
- Marketing Analytics Professionals
- Web Analytics Professionals
- Internet-based Small Business Owners
- Web Analytics Developers
Target Audiences
- Online Marketing Professionals
- Marketing Analytics Professionals
- Web Analytics Professionals
- Internet-based Small Business Owners
- Web Analytics Developers
Note: Hello Participants, this is a course on the Universal Analytics version of Google Analytics, if you need to learn GA4 – the latest version of Google Analytics, do check out my instructor page, you will find my course on GA4.
“You are in for 18 hours of rigorous step-by-step mastery of Google Analytics basic and advanced reports, Google Tag Manager, and Google Data Studio (with hands-on exercises on a real website). In this course, I shall take you through the basics, from things as simple as installing Google Analytics Tracking code on your website, to topics as advanced as using the data layer in Google Tag Manager. We shall learn about basic concepts such as bounce rate, users vs sessions, audience, and channels. We shall also learn about advanced concepts such as events, goals, funnels, multi-channel attribution, and user-ID features. We shall learn how to make business decisions using Google Analytics and how Google Analytics works behind the scenes. I shall also tell you why the generally understood meaning of bounce rate is pretty much wrong ;-).”
Once you have completed this course, I guarantee that it will be a cakewalk for you to set up an advanced Google Analytics account for any website.
—————————-
Hi.
Welcome to my course on Google Analytics. Let’s see why you should take it.
I have been a product marketing specialist for years and I deal with a lot of online marketing optimization exercises. I experiment a lot on web pages, marketing ads, sales messages, etc. Frankly, without the data from Google Analytics, I would be simply shooting in the dark as an online marketer.
Think of your website’s homepage. You added a beautiful-looking banner, a very strong product message, and a great CTA on the page. Everything felt perfect. In the next 10 days, the homepage stopped generating revenue altogether. Why? Is it the banner? Is it the message? Is it the call to action? Where do you even start? It is simply impossible to achieve online marketing goals if marketing analytics is not in place.
This is the most compelling reason why you should learn Google Analytics.
But why this course? Because this course is in the right sense “Comprehensive”
Why do I say so? You see, Google Analytics skills can be categorized into 3 different levels:
Level I: Mastering the analysis of out-of-the-box reports in Google Analytics
Level II: Customizing Google Analytics to capture 5X more data and take intelligent decisions regarding your website and traffic
Level III: Learning to use Google Tag Manager and Google Data Studioto capture and visualize almost any data that you may need to boost marketing performance
Most of the online courses are all about Level I. Good for beginners, but develops limited skills in Google Analytics. A few courses provide Level I and Level II lessons and almost no course goes to Level III. To become ready for real business scenarios, add more value to your CV, or even get your certification (GAIQ), it is imperative that you master Level III.
You are in for 18 hours of rigorous step-by-step mastery of Google Analytics basic and advanced reports, Google Tag Manager, and Google Data Studio. In this course, I shall take you through the basics, from things as simple as installing Google Analytics Tracking code on your website, to topics as advanced as using the data layer in Google Tag Manager. We shall learn about basic concepts such as bounce rate, users vs sessions, audience, and channels. We shall also learn about advanced concepts such as events, goals, funnels, multi-channel attribution, and user-ID features. We shall learn how to make business decisions using Google Analytics and how Google Analytics works behind the scenes. I shall also tell you why the generally understood meaning of the bounce rate is pretty much wrong ;-).
There is more. We are going to launch a local website (just with button clicks, zero coding) to practice setting up and customizing Google Analytics on this website, together.
Once you have completed this project, I guarantee that it will be a cakewalk for you to set up an advanced Google Analytics account for any other website.
I hope you learn a lot of skills in the course lessons.
———————————————————-
What participants say about the course
“Loved this course. So much valuable information. I will be taking it again to try to better absorb it.” – Luke
“I totally loved the course content. I’d highly recommend it for all those learners who wish to learn they WHYs and the HOWs. Although, I’m not from the analytical background and earlier I never believed in the power of Analytics due to my limited understanding, but this course really helped me to expand my horizons and look beyond traditional ways of doing things. Above all, the instant and detailed answers to all my questions by Rudranil was beyond my expectations. Thank You very much Rudranil 🙂 All the best!” – Swati
“This is one of the courses that provide a good understanding of GA, GTM, and Data studio from basics to a good level of expertise. On researching and learning from different stand-alone courses, I believe that this is the best available course. Anyone interested to learn GA, GTM, and Data studio, do not waste time and take up this course.” – Varinder
“The instructor has given a very lucid explanation of the “Why” behind the course. The way he has uses simple examples to convey a greater idea will appeal to any person interested in learning more about web and google analytics.” – Shaswat
Course Curriculum
Chapter 1: About this Google Analytics Course
Lecture 1: Website and Web Analytics
Chapter 2: Google Analytics Demo Account and Installation Overview
Lecture 1: Introduction to the Project Environments
Lecture 2: Open a Google Analytics Account
Lecture 3: Google Analytics Default Installation – Quick Look
Chapter 3: Getting a Feel of Google Analytics
Lecture 1: Google Analytics – Behind the Scene
Lecture 2: Overview of Google Analytics Application – Part I
Lecture 3: Overview of Google Analytics Application – Part II
Chapter 4: Google Analytics – Audience
Lecture 1: Audience – Overview in Google Analytics
Lecture 2: Audience Overview – Users, Sessions, and Bounce Rate in Google Analytics
Lecture 3: Audience Overview – Analyze the Audience Metrics in Google Analytics
Lecture 4: Active Users Report in Google Analytics
Lecture 5: Make Sense of the Cohort Analysis Data in Google Analytics
Lecture 6: Cohort Analysis Applications
Lecture 7: Demographics in Google Analytics
Lecture 8: Gender and Age in Google Analytics
Lecture 9: Audience Interests in Google Analytics
Lecture 10: Technology and Mobile in Google Analytics – Part I
Lecture 11: Technology and Mobile in Google Analytics – Part II
Lecture 12: Technology and Mobile in Google Analytics – Part III
Lecture 13: User Behavior in Google Analytics – Introduction
Lecture 14: User Behavior – Frequency vs Recency
Lecture 15: User Behavior in Google Analytics – Engagement
Lecture 16: User Behavior in Google Analytics – Session Quality and Conversion Probability
Lecture 17: User Behavior in Google Analytics – Benchmarking
Chapter 5: Acquisition
Lecture 1: Basics of Online Acquisition Channels in Google Analytics
Lecture 2: Online Channels and Channel Identification Techniques – Part I
Lecture 3: Online Channels and Channel Identification Techniques – Part II
Lecture 4: Acquisition Channels Report in Google Analytics
Lecture 5: Acquisition – Treemaps, Source/Medium, Referrals in Google Analytics
Lecture 6: Understand the Data in Google Ads
Lecture 7: Review the Google Ads Reports
Lecture 8: Understand the Search Console Reports in Google Analytics
Lecture 9: Acquisition – Social Reports in Google Analytics
Lecture 10: Acquisition – Campaigns Report in Google Analytics
Chapter 6: Behavior
Lecture 1: Behavior in Google Analytics – Concepts
Lecture 2: Behavior in Google Analytics – Overview
Lecture 3: Behavior Flow and Site in Google Analytics
Lecture 4: Site Speed and Site Search in Google Analytics
Lecture 5: Events in Google Analytics
Chapter 7: Conversion
Lecture 1: Conversion in Google Analytics – Concepts
Lecture 2: Conversion – Goals and Funnels in Google Analytics
Lecture 3: Conversion – Multichannel Funnels in Google Analytics
Chapter 8: Attribution Modeling
Lecture 1: Introduction to Attribution Modeling
Lecture 2: Other Reports in Attribution Model Project
Lecture 3: Create an Attribution Project
Chapter 9: Setup the Google Analytics Project
Lecture 1: Install our practice website
Lecture 2: Install the Google Analytics Tracking Code
Chapter 10: Configure GA: Part I
Lecture 1: Account-Property-View, Hits and Segments in Google Analytics
Lecture 2: Configure Google Analytics Segments
Lecture 3: Configure our First Event in Google Analytics
Chapter 11: Configure GA: Part II – with Google Tag Manager
Lecture 1: The Business of Google Tag Manager
Lecture 2: Install Google Tag Manager
Lecture 3: Link Google Tag Manager to Our Website
Lecture 4: Google Analytics Tracking with Google Tag Manager – Part I
Lecture 5: Google Analytics Tracking with Google Tag Manager – Part II
Lecture 6: Create an Event in Google Analytics Using Google Tag Manager
Lecture 7: Additional Configuration Ideas for Events in Google Analytics
Lecture 8: Techniques to Capture Page Scroll in Google Analytics
Lecture 9: Configure Goals in Google Analytics
Lecture 10: Create Funnels in Google Analytics
Lecture 11: Understand Cookies and Sessions
Lecture 12: User ID Tracking in Google Analytics
Lecture 13: Configure User ID Tracking using Google Tag Manager
Lecture 14: How to Configure Metrics and Dimensions in Google Analytics
Lecture 15: Data Layer in Google Tag Manager
Lecture 16: Back to Metrics and Dimensions
Lecture 17: Annotations and Alerts in Google Analytics
Lecture 18: Channel Settings in Google Analytics
Chapter 12: Configure GA: Part III – Admin Settings
Lecture 1: Configurable Options in Google Analytics – Admin Section
Lecture 2: Referral & Search Term Exclusion in Google Analytics
Lecture 3: Create Content Grouping in Google Analytics
Lecture 4: Filters in Google Analytics
Lecture 5: Calculated Metrics in Google Analytics
Chapter 13: Reports, Dashboards and Google Data Studio
Lecture 1: Starting with Reports in Google Analytics
Lecture 2: Google Analytics Dashboards
Lecture 3: Introduction to Data Studio
Lecture 4: Create a Dashboard in Data Studio – Part I
Lecture 5: Create a Dashboard in Data Studio – Part II
Lecture 6: Create a Dashboard in Data Studio – Part III
Lecture 7: Create a Dashboard in Data Studio – Part IV
Chapter 14: Bonus Chapters in Google Analytics – UA
Lecture 1: Cross-domain Tracking – Concept
Lecture 2: Cross-domain Tracking – Configuration
Lecture 3: Pageviews and Virtual Pageviews
Instructors
-
Rudranil Chakrabortty
Online Marketing Professional and Instructor
Rating Distribution
- 1 stars: 6 votes
- 2 stars: 7 votes
- 3 stars: 57 votes
- 4 stars: 146 votes
- 5 stars: 293 votes
Frequently Asked Questions
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