Master in Brand Strategy and Brand Management
Master in Brand Strategy and Brand Management, available at $19.99, has an average rating of 4.52, with 61 lectures, 52 quizzes, based on 136 reviews, and has 20086 subscribers.
You will learn about What is Brand Management vs Product Management Detailed case studies of Five of the Top Brand Management companies like Apple, Coca Cola etc What are the Brand Management Excellence Requirements How to meet these requirements This course is ideal for individuals who are MBA Students or BBA Students or Aspiring Brand Management Professionals or Brand Management Professional want to learn a lot more It is particularly useful for MBA Students or BBA Students or Aspiring Brand Management Professionals or Brand Management Professional want to learn a lot more.
Enroll now: Master in Brand Strategy and Brand Management
Summary
Title: Master in Brand Strategy and Brand Management
Price: $19.99
Average Rating: 4.52
Number of Lectures: 61
Number of Quizzes: 52
Number of Published Lectures: 61
Number of Published Quizzes: 52
Number of Curriculum Items: 113
Number of Published Curriculum Objects: 113
Original Price: ₹799
Quality Status: approved
Status: Live
What You Will Learn
- What is Brand Management vs Product Management
- Detailed case studies of Five of the Top Brand Management companies like Apple, Coca Cola etc
- What are the Brand Management Excellence Requirements
- How to meet these requirements
Who Should Attend
- MBA Students
- BBA Students
- Aspiring Brand Management Professionals
- Brand Management Professional want to learn a lot more
Target Audiences
- MBA Students
- BBA Students
- Aspiring Brand Management Professionals
- Brand Management Professional want to learn a lot more
Want to become a Best Brand Strategist /Manager?
Take a look at this course where you will
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Not only learn how to successfully build a brand using a a lot of examples and case studies but also
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Do a 8 weeks virtual brand management internship with us
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Preview many lectures for free to see the content for yourself
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Clear your doubts on this topic any time while doing the course
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Get Udemy’s 30 days Money Back Guarantee
My real life exposure to brand management began only after I become a Product Manager in Lipton for four leaf tea brand- Green Label, Richbru, Tiger and Yellow Label. I had great opportunity to work on building four brands!
And here the realities of life starting hitting with the management only focusing on building Green Label and Tiger. More was to come when I realized that it take a lot of effort and time to even build a established brand like Green Label
Leaned a lot more about brand building in J&J where I worked for 16 years and saw many right things being done that continued to establish existing brand like Johnson’s Baby and new ones like Stayfree.
And Finally my own recent research into what made Apple, Coca Cola, Volvo etc. top brands globally!
I bring in this course my learnings from my own experiences over 40 years in sharing with you how can you build a brand successfully
Pls look at what other students like you are saying about this course
“Awesome experience”
“Quality is excellent”
“I gained the necessary skills to sky rocket my career. Thank you”
“I think there was so much I thought I knew but this course proved me wrong and provided super helpful information to aid my work. I’m going to teach my team so we do great work”
“It has helped me identify areas in which I’m lacking as a brand manager, and given me a step by step breakdown on how to catapult my brand to excellence”
“Very good course and instructor. Use cases instead of theory is a really good approach. Thank you for this great course, it is very helpful”
“This was a great course, the trainer was very clear in his explanations! thank you for this”
“He did his best to explain the course very well. I am grateful i took this course.”
“great course”
“Very nice course truly learn many things by the course.”
“Powerful Course”
“Very helpful”
“My experience with taking the course was very good”
“Good real stuff about brand management”
“Actually i spent an continuous hours to compete the course where in the way the course is very interesting and very useful”
“This course was really educative and also practical.”
“Really like the research and the presentation”
“Content is short, clear and had a rational explanation of real life case”
“Future focused productive course”
“IT IS WELL DETAILED”
Preview for yourselfmany lectures free.If you like the content, enrol for the course, enjoy and skill yourself to build Brand Marketing Strategy Excellence to become Brand Manager! If don’t like the content, please message about how can we modify it to meet your expectations.
Please remember that this course comes with Udemy’s 30 days Money Back Guarantee
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Chapter 2: Overview
Lecture 1: Overview I
Lecture 2: Overview II
Chapter 3: Brand Management Excellence Requirements
Lecture 1: Brand Management Excellence Requirements I
Lecture 2: Excellence Requirements II
Lecture 3: Excellence Requirements III
Lecture 4: Excellence Requirement III- Nike Videos
Lecture 5: Excellence Requirements IV
Lecture 6: Excellence Requirements IV- Coca Cola Videos
Lecture 7: Excellence Requirements V
Lecture 8: Excellence Requirements V- Airbnb Videos
Lecture 9: Excellence Requirements VI
Lecture 10: Excellence Requirements VI- Volvo Videos
Chapter 4: Building Emotional Connection
Lecture 1: Building Emotional Connection I
Lecture 2: Building Emotional Connection II
Lecture 3: Building Emotional Connection III
Lecture 4: Building Emotional Connection III – Salesforce Video
Lecture 5: Building Emotional Connection IV
Lecture 6: Building Emotional Connection IV- Salesforce Video
Lecture 7: Building Emotional Connection V
Lecture 8: Building Emotional Connection VI
Lecture 9: Building Emotional Connection VII
Lecture 10: Building Emotional Connection VIII
Lecture 11: Building Emotional Connection IX
Chapter 5: Maintaining Consistency and Cohesion
Lecture 1: Maintaining Consistency and Cohesion I
Lecture 2: Maintaining Consistency and Cohesion II
Lecture 3: Maintaining Consistency and Cohesion III
Lecture 4: Maintaining Consistency and Cohesion IV
Lecture 5: Maintaining Consistency and Cohesion V
Lecture 6: Maintaining Consistency and Cohesion VI
Lecture 7: Maintaining Consistency and Cohesion VII
Lecture 8: Maintaining Consistency and Cohesion VIII
Chapter 6: Emphasizing Innovation
Lecture 1: Emphasizing Innovation I
Lecture 2: Emphasizing Innovation II
Lecture 3: Emphasizing Innovation III
Lecture 4: Emphasizing Innovation IV
Lecture 5: Emphasizing Innovation V
Lecture 6: Emphasizing Innovation VI
Lecture 7: Emphasizing Innovation VII
Chapter 7: Customer Centric Approach
Lecture 1: Customer Centric Approach I
Lecture 2: Customer Centric Approach II
Lecture 3: Customer Centric Approach III
Lecture 4: Customer Centric Approach IV
Lecture 5: Customer Centric Approach V
Chapter 8: Distinct Brand Values
Lecture 1: Distinct Brand Values I
Lecture 2: Distinct Brand Values II
Lecture 3: Distinct Brand Values III
Lecture 4: Distinct Brand Values IV
Lecture 5: Distinct Brand Values V
Chapter 9: Iconic Brand Symbols
Instructors
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Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
Management Coach and Mentor with 40 years experience
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 2 votes
- 3 stars: 10 votes
- 4 stars: 59 votes
- 5 stars: 65 votes
Frequently Asked Questions
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You can view and review the lecture materials indefinitely, like an on-demand channel.
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