Master Pardot Lightning in 5 hours
Master Pardot Lightning in 5 hours, available at $39.99, has an average rating of 4.44, with 69 lectures, based on 178 reviews, and has 878 subscribers.
You will learn about Implement Account Engagement: Effectively set up and deploy Salesforce Marketing Cloud Account Engagement (Pardot) Create High-Converting Landing Pages: Develop landing pages that captivate and convert your target audience effortlessly. Unleash Marketing Automation Techniques: Harness automation rules, completion actions, and page actions to streamline marketing processes. Craft Compelling Email Communication: Design engaging email templates and ensure optimal deliverability for successful campaigns. Personalize Customer Experiences: Implement dynamic content to provide personalized experiences and drive engagement. Generate Quality Leads Strategically: Learn to build and manage segmented lists, driving precise lead generation. Effortlessly Sync User Data: Seamlessly manage user synchronization between Salesforce and Account Engagement for enhanced efficiency. Analyze Engagement Data Like a Pro: Utilize engagement history features and reporting tools to gain actionable insights and make data-driven decisions. This course is ideal for individuals who are Beginners: If you're new to Pardot or marketing automation, this course offers a solid foundation. You'll start with the essentials and progressively advance. or Marketing Professionals: For those looking to enhance their skills, this course will empower you to wield Pardot's full potential, from engagement programs, email templates, Dynamic Content to segmentations. or Salesforce Users: If you're familiar with Salesforce and want to extend your prowess to Pardot, this course bridges the gap seamlessly. or Freelancers & Consultants: Elevate your value by mastering Pardot, making you an asset to clients seeking to optimize their marketing automation. or Entrepreneurs: If you're running a business, learn how to automate marketing efforts, target the right audience, and enhance customer experiences. or Sales Teams: Discover how Pardot can supercharge lead nurturing, empowering your sales teams to close deals more effectively. It is particularly useful for Beginners: If you're new to Pardot or marketing automation, this course offers a solid foundation. You'll start with the essentials and progressively advance. or Marketing Professionals: For those looking to enhance their skills, this course will empower you to wield Pardot's full potential, from engagement programs, email templates, Dynamic Content to segmentations. or Salesforce Users: If you're familiar with Salesforce and want to extend your prowess to Pardot, this course bridges the gap seamlessly. or Freelancers & Consultants: Elevate your value by mastering Pardot, making you an asset to clients seeking to optimize their marketing automation. or Entrepreneurs: If you're running a business, learn how to automate marketing efforts, target the right audience, and enhance customer experiences. or Sales Teams: Discover how Pardot can supercharge lead nurturing, empowering your sales teams to close deals more effectively.
Enroll now: Master Pardot Lightning in 5 hours
Summary
Title: Master Pardot Lightning in 5 hours
Price: $39.99
Average Rating: 4.44
Number of Lectures: 69
Number of Published Lectures: 69
Number of Curriculum Items: 69
Number of Published Curriculum Objects: 69
Original Price: $39.99
Quality Status: approved
Status: Live
What You Will Learn
- Implement Account Engagement: Effectively set up and deploy Salesforce Marketing Cloud Account Engagement (Pardot)
- Create High-Converting Landing Pages: Develop landing pages that captivate and convert your target audience effortlessly.
- Unleash Marketing Automation Techniques: Harness automation rules, completion actions, and page actions to streamline marketing processes.
- Craft Compelling Email Communication: Design engaging email templates and ensure optimal deliverability for successful campaigns.
- Personalize Customer Experiences: Implement dynamic content to provide personalized experiences and drive engagement.
- Generate Quality Leads Strategically: Learn to build and manage segmented lists, driving precise lead generation.
- Effortlessly Sync User Data: Seamlessly manage user synchronization between Salesforce and Account Engagement for enhanced efficiency.
- Analyze Engagement Data Like a Pro: Utilize engagement history features and reporting tools to gain actionable insights and make data-driven decisions.
Who Should Attend
- Beginners: If you're new to Pardot or marketing automation, this course offers a solid foundation. You'll start with the essentials and progressively advance.
- Marketing Professionals: For those looking to enhance their skills, this course will empower you to wield Pardot's full potential, from engagement programs, email templates, Dynamic Content to segmentations.
- Salesforce Users: If you're familiar with Salesforce and want to extend your prowess to Pardot, this course bridges the gap seamlessly.
- Freelancers & Consultants: Elevate your value by mastering Pardot, making you an asset to clients seeking to optimize their marketing automation.
- Entrepreneurs: If you're running a business, learn how to automate marketing efforts, target the right audience, and enhance customer experiences.
- Sales Teams: Discover how Pardot can supercharge lead nurturing, empowering your sales teams to close deals more effectively.
Target Audiences
- Beginners: If you're new to Pardot or marketing automation, this course offers a solid foundation. You'll start with the essentials and progressively advance.
- Marketing Professionals: For those looking to enhance their skills, this course will empower you to wield Pardot's full potential, from engagement programs, email templates, Dynamic Content to segmentations.
- Salesforce Users: If you're familiar with Salesforce and want to extend your prowess to Pardot, this course bridges the gap seamlessly.
- Freelancers & Consultants: Elevate your value by mastering Pardot, making you an asset to clients seeking to optimize their marketing automation.
- Entrepreneurs: If you're running a business, learn how to automate marketing efforts, target the right audience, and enhance customer experiences.
- Sales Teams: Discover how Pardot can supercharge lead nurturing, empowering your sales teams to close deals more effectively.
Elevate your marketing strategies with our comprehensive course on Salesforce Marketing Cloud Account Engagement (Pardot). Immerse yourself in the dynamic world of Pardot, from strategic implementation to harnessing lightning-fast features. Gain mastery in crafting captivating email communication that resonates with your audience. Learn to optimize campaigns through automation rules that streamline marketing, boosting efficiency and engagement. Uncover the secrets of constructing high-converting landing pages that drive results.
Explore advanced features including engagement studio, dynamic content, and email templates, crafting personalized and impactful customer experiences. Delve into the power of engagement programs, creating strategic customer journeys that convert. Decode complex engagement history features and reporting tools, deriving actionable insights for data-driven decisions.
Whether you’re a marketing novice or a seasoned professional, this course caters to all skill levels. With a blend of comprehensive theory and hands-on practice, you’ll emerge as a Pardot expert, empowered to transform businesses.
Why Enroll:
-
Master Pardot from setup to advanced features
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Craft compelling email content that drives engagement
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Implement automation rules for efficient campaigns
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Design high-conversion landing pages to draw in visitors and capture them using forms
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Personalize experiences with dynamic content and email templates
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Create strategic engagement programs for optimal customer journeys
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Analyze engagement history and use advanced reporting tools
Join us now to embark on your journey to mastering Pardot. Enroll and harness the power of marketing automation with finesse, propelling your career to new heights!
Course Curriculum
Chapter 1: Introduction
Lecture 1: Summary: How is this course orgnised ?
Lecture 2: Who is this course for ?
Lecture 3: Why learn from me ?
Lecture 4: How to rate this course ?
Chapter 2: Exploring Salesforce Marketing Account Engagement (formerly known as Pardot)
Lecture 1: Key features and benefits of Marketing Cloud Account Engagement
Lecture 2: Pardot vs. Marketing Cloud: A Comparison
Lecture 3: Creating a Developer Edition
Chapter 3: Implementing Account Engagement (Pardot) in Salesforce
Lecture 1: Account Engagement Set up Agenda
Lecture 2: Data Sync between Account Engagement (Pardot) & Salesforce
Lecture 3: What is a Connector User ?
Lecture 4: Installing Account Engagement AppExchange Application
Lecture 5: Business Unit Setup & Account Engagement Admin Designation
Lecture 6: Enabling Account Engagement application in Salesforce
Lecture 7: Unpausing the Connector
Lecture 8: Additional (Part 1): Upgrade the Connector from V1 to V2
Lecture 9: Additional (Part 2): Upgrade the Connector from V1 to V2
Chapter 4: Managing Pardot Users with Salesforce User Sync
Lecture 1: Salesforce User Sync: Implementation steps and who is it for ?
Lecture 2: Assign Salesforce Users to Account Engagement
Lecture 3: Map Salesforce Profiles to Pardot Roles
Lecture 4: Transfer User Management to Salesforce
Lecture 5: Next Actions
Chapter 5: Lead Generation using Landing Pages & Forms
Lecture 1: Section Agenda
Lecture 2: Landing Pages explained
Lecture 3: Set Up the Enhanced Landing Page Experience
Lecture 4: Create, Edit and Publish a Landing Page
Lecture 5: Forms & Form Handlers explained
Lecture 6: Create a Form, Preview and Test it
Lecture 7: Add a Form to your Website or to a Landing Page
Lecture 8: Create a Form Handler
Lecture 9: Test a Form Handler
Lecture 10: Integrate Form Handlers with your Website Form and with Web-to-Lead
Chapter 6: Dynamic Content
Lecture 1: Dynamic Content explained
Lecture 2: Create a Dynamic Content
Lecture 3: Add Dynamic Content to a Form
Lecture 4: Add Dynamic Content to Emails & Pages
Chapter 7: Emailing Prospects : Email Template & Email Content
Lecture 1: Email Content & Email Template explained
Lecture 2: Set Up Enhanced Email Experience Permissions
Lecture 3: Create an Email Template in Builder
Lecture 4: Create an Email Content
Lecture 5: Test & Preview Emails
Lecture 6: Send Emails (in Account Engagement Litghtning)
Lecture 7: Send Emails (in legacy Pardot)
Lecture 8: Best Practices for email Design and Deliverability
Chapter 8: Automations (Part 1): Segmentation Lists & Engagement Studio
Lecture 1: Section Agenda
Lecture 2: Choosing the Right Automation Tool
Lecture 3: Segmentation explained: Types, Definition, & Practical Uses
Lecture 4: Create a Static List
Lecture 5: Create a Dynamic List
Lecture 6: Engagement Studio explained
Lecture 7: Build your 1st Engagement Studio Program
Lecture 8: Test, Edit and Start an Engagement Program
Lecture 9: Engagement Program Reporting
Chapter 9: Automations (part 2): Automation Rules, Completion Actions & Page Actions
Lecture 1: Choosing the Right Automation Tool
Lecture 2: Auromation Rules explained
Lecture 3: Create an Automation Rule
Lecture 4: Completion Actions explained
Lecture 5: Create a Compeltion Action
Lecture 6: Create a Conditional Completion Action
Lecture 7: Page Actions explained
Lecture 8: Create a Page Action
Chapter 10: Engagement History features, Reportings and Dashboards
Lecture 1: Section Agenda
Lecture 2: Engagement History Features Explained
Lecture 3: Configure Metric fields & Related Lists on Campaigns, Leads & Contacts
Lecture 4: Configure Engagement History Metrics Lightning Component
Lecture 5: Configure Engagement History Dashboards
Lecture 6: Account Engagement Reportings Overview
Lecture 7: Campaigns Reporting
Lecture 8: Email Bounces & Deliverability Reports
Chapter 11: Conclusion
Lecture 1: Conclusion
Instructors
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Badr Zahrane
Salesforce & Pardot Consultant | 7+xp Marketing automation
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 0 votes
- 3 stars: 25 votes
- 4 stars: 63 votes
- 5 stars: 89 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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