Masterclass on Customer Loyalty

Masterclass on Customer Loyalty, available at $49.99, has an average rating of 3.9, with 26 lectures, 4 quizzes, based on 30 reviews, and has 83 subscribers.

You will learn about Learn about what is true loyalty Why the world is looking at loyalty from a wrong perspective Learn why loyalty programmes fail Why customer satisfaction does not lead to loyal customers Learn how to distinguish between different types of loyal customers Why its important to get customers to love your brand What you need to do to win the minds and hearts of customers This course is ideal for individuals who are Anyone with an interest in getting their customers to become loyal to their brand, company or organisation will find the course of use. or Entrepreneurs or Marketing Professionals or Branding Professionals or Managers responsible for strategy development or Anyone looking to sell their services or products or Students or Freelancers or Bloggers or Consultants It is particularly useful for Anyone with an interest in getting their customers to become loyal to their brand, company or organisation will find the course of use. or Entrepreneurs or Marketing Professionals or Branding Professionals or Managers responsible for strategy development or Anyone looking to sell their services or products or Students or Freelancers or Bloggers or Consultants.

Enroll now: Masterclass on Customer Loyalty

Summary

Title: Masterclass on Customer Loyalty

Price: $49.99

Average Rating: 3.9

Number of Lectures: 26

Number of Quizzes: 4

Number of Published Lectures: 25

Number of Published Quizzes: 4

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 29

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Learn about what is true loyalty
Why the world is looking at loyalty from a wrong perspective
Learn why loyalty programmes fail
Why customer satisfaction does not lead to loyal customers
Learn how to distinguish between different types of loyal customers
Why its important to get customers to love your brand
What you need to do to win the minds and hearts of customers

Who Should Attend

Anyone with an interest in getting their customers to become loyal to their brand, company or organisation will find the course of use.
Entrepreneurs
Marketing Professionals
Branding Professionals
Managers responsible for strategy development
Anyone looking to sell their services or products
Students
Freelancers
Bloggers
Consultants

Target Audiences

Anyone with an interest in getting their customers to become loyal to their brand, company or organisation will find the course of use.
Entrepreneurs
Marketing Professionals
Branding Professionals
Managers responsible for strategy development
Anyone looking to sell their services or products
Students
Freelancers
Bloggers
Consultants

In this course we will learn how to win the minds and hearts of customers. Our goal is to develop a brand, where the customer not only likes the brand, but loves the brand. We will learn from successful brands around the globe, that have been able to develop exceptionally high levels of customer loyalty. Find out what it takes to get your customers to start loving your brand.

I have developed this course based on my PhD, where I researched top brands and how they get customers to love their brand. I worked with brands like Emirates Airlines, Apple, Harley Davidson, BMW, Lexus, Caterpillar, Singapore Airlines, Zara, Ikea and Walt Disney.

Since then, I have been testing out the research, the models and tools I developed with companies from all across the globe. These include big firms like Fortune 500 companies, all the way down to the entrepreneurs and startups. I have had the chance to work with companies from all across the globe and in a wide variety of industries. Some of these include, Airlines, Hotels, Travel, Health Care, Education, Government, Defense, Banks, Financial Institutions, Shopping Malls, Professional Sports Teams, Formula 1, IT and Telecom, Professional Services, Performing Arts and Entertainment, Manufacturers, Oil and Gas Sector, Cement, Real Estate, FMCGs, etc.

The tools, models, and concepts that I will be sharing with you are both based on research, and have been tested in a wide variety of industries. These tools, concepts and models are not available anywhere else.

You will learn how to identify the different types of loyal customers, including what true loyalty looks like. You will be able to measure the different types of loyal customers so that you can create customised marketing strategies to appeal to each types of customers. We will discuss what it takes to develop a great brand with high levels of loyal customers. You will be able to develop strategies that incorporate elements to move your organisation towards high levels of loyalty. You will be able to apply our ‘how to’ list of action points to transform your brand / organisation towards getting more customers to love your brand.

This course is also accredited by the European Professional Certification Agency (EPCA). Participants completing this course will be eligible to get an internationally recognised certificate from EPCA.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to Customer Loyalty. Why customer satisfaction doesn't work.

Lecture 2: How loyalty helps organisations

Lecture 3: Why loyalty programmes don't work

Chapter 2: Types of loyal customers

Lecture 1: Three types of loyal customers

Lecture 2: Behavioural loyalty: the basic type of loyalty

Lecture 3: Why loyalty programmes don't create true customer loyalty

Lecture 4: Attitudinal loyalty: the mid level of customer loyalty

Lecture 5: True customer loyalty: What does it look like?

Lecture 6: Key differences between mid level and true loyalty

Chapter 3: Learning from best practice firms

Lecture 1: Customers that love our brand

Lecture 2: Best practice firms from alternative industries

Lecture 3: Examples of best practice firms

Lecture 4: How do best practice firms like Ikea and Zara create loyalty

Lecture 5: Key differences between attitudinal and emotionally loyal customers

Chapter 4: Developing loyalty strategy

Lecture 1: Moving from a nominal state to a preferred state of loyalty

Lecture 2: Loyalty Lifecycle

Lecture 3: Loyalty Management Model & Matrix

Chapter 5: Measuring types of loyal customers

Lecture 1: Identifying attitudinal vs. emotional loyalty

Chapter 6: How to transform your organisation to develop true loyalty

Lecture 1: Branding for loyalty

Lecture 2: A Customer Focused company

Lecture 3: Being market oriented

Lecture 4: Quality focused organisation

Lecture 5: Developing services for loyalty

Chapter 7: Conclusion

Lecture 1: Revision of key concepts

Lecture 2: Certification

Instructors

Dr Osman Khan
London based Business School Professor, Consultant & Trainer

Rating Distribution

1 stars: 2 votes
2 stars: 1 votes
3 stars: 4 votes
4 stars: 9 votes
5 stars: 14 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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