Mastering Content Marketing -Fundamental & Advanced Strategy
Mastering Content Marketing -Fundamental & Advanced Strategy, available at $19.99, has an average rating of 4.1, with 50 lectures, based on 10 reviews, and has 842 subscribers.
You will learn about Understand the concepts of content marketing to strengthen your roots. Familiar with the entire content marketing process starting from content creation to promotion Increase brand visibility and drive engagement through planned marketing Various types of concepts such as Buyer Persona, Target Audience, Brand Positioning etc. Create Content Marketing Calendar to plan your marketing activities accordingly Evolve as a content marketer and unlock numerous career opportunities This course is ideal for individuals who are Content Writers or Content Marketers or Social Media Managers or SEO Professionals or Brand Managers or Digital Marketing Managers or Freshers who wants to learn about Content Marketing It is particularly useful for Content Writers or Content Marketers or Social Media Managers or SEO Professionals or Brand Managers or Digital Marketing Managers or Freshers who wants to learn about Content Marketing.
Enroll now: Mastering Content Marketing -Fundamental & Advanced Strategy
Summary
Title: Mastering Content Marketing -Fundamental & Advanced Strategy
Price: $19.99
Average Rating: 4.1
Number of Lectures: 50
Number of Published Lectures: 50
Number of Curriculum Items: 50
Number of Published Curriculum Objects: 50
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand the concepts of content marketing to strengthen your roots.
- Familiar with the entire content marketing process starting from content creation to promotion
- Increase brand visibility and drive engagement through planned marketing
- Various types of concepts such as Buyer Persona, Target Audience, Brand Positioning etc.
- Create Content Marketing Calendar to plan your marketing activities accordingly
- Evolve as a content marketer and unlock numerous career opportunities
Who Should Attend
- Content Writers
- Content Marketers
- Social Media Managers
- SEO Professionals
- Brand Managers
- Digital Marketing Managers
- Freshers who wants to learn about Content Marketing
Target Audiences
- Content Writers
- Content Marketers
- Social Media Managers
- SEO Professionals
- Brand Managers
- Digital Marketing Managers
- Freshers who wants to learn about Content Marketing
Welcome to the Course on Mastering Content Marketing, which is a life-changing course for content and marketing professionals. Through this content marketing course, you will learn to use relevant content to attract, acquire, and engage your audience.
Do you know 93% of B2B marketers use content marketing? This data is enough to explain to you the increasing job opportunity in this field.
I have spent 12 years in the digital marketing sphere working for Cyber Security, IT Software, Cloud Communication, and the eCommerce industry.
This content marketing course is ideal for content writing professionals, digital marketing managers, SEO executives and even brand managers.
In this course, I have covered the following topics:
Different Types of Content Formats:
There are various content formats such as Articles, Blogs, Videos and Press releases, etc. I have explained these content types in much detail. Understanding the content formats will act as a foundation for this content marketing course.
AIDA Model:
The AIDA is one of the most important concepts in Digital Marketing. The Acronym AIDA stands for Attention, Interest, Desire, and Action. You will learn all these stages incomplete details.
Content Platforms:
There are various content platforms such as YouTube, Website, Apple Podcast, etc. This content marketing course will explain to you about these platforms so that you can upload your content in the right medium.
Brand Positioning:
Brand Positioning is about owning a unique place in the mind of the target buyers. In this course, I have explained the different types of Brand Positioning strategies. I have also provided interesting examples of brand positioning.
Story Telling:
I will teach you, how you can be a storyteller and create compelling brand messages, which drive maximum engagement.
Content Promotion:
Learn to promote content, which you have created or your content writer has created. I have covered all types of content promotion techniques that will help you boost your brand.
Content Marketing Calendar
Learn to create your content marketing calendar and plan your activities accordingly. I will give you examples of some content marketing calendars that you can follow.
Apart from these concepts, there are various other concepts like Buyer Persona, Target Audience, etc.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction of Content Marketing
Lecture 2: History of Content Marketing. Know how content marketing has evolved.
Lecture 3: What Data Says?
Chapter 2: Content Formats
Lecture 1: Content Format Introduction
Lecture 2: Different Types of Content Formats
Lecture 3: Why Blogs are So Important in Content Marketing
Lecture 4: Understanding the Relevance of Articles
Lecture 5: Know Why Press Release Should be a Part of Your Marketing Strategy
Lecture 6: Effectiveness Podcast with Powerful Data
Lecture 7: Types of Videos That are Used in Digital Marketing
Lecture 8: Why Videos are Considered Useful in Marketing?
Lecture 9: Different Types of Social Media Post
Chapter 3: AIDA Model
Lecture 1: ADIA Model Introduction
Lecture 2: Understanding the AIDA Stages with Marketing Activities
Lecture 3: Attention, Interest, Desire and Action – Explained in Detail
Chapter 4: Different Types of Content Platforms
Lecture 1: Content Platforms Introduction
Lecture 2: Different Types of Content Platforms
Chapter 5: Brand Positioning
Lecture 1: Buyers Positioning Introduction
Lecture 2: What is Brand Positioning
Lecture 3: Types of Brand Positioning Strategy
Lecture 4: Convenience Based, Customer Service and Price Based Brand Positioning
Lecture 5: Quality Based and Differentiation Strategy
Lecture 6: Brand Positioning Steps – How to Position Your Brand
Lecture 7: How to Position Your Brand – Current Positioning & Competitor Identification
Lecture 8: How to Position Your Brand – Competitor Research and Value Proposition
Lecture 9: How to Position Your Brand – Create Positioning Statement and Provide Value
Lecture 10: Examples of Brand Positioning
Chapter 6: Buyer Persona
Lecture 1: Buyer Persona Introduction
Lecture 2: What is Buyers Persona
Lecture 3: Importance of Buyer Persona
Lecture 4: How to Create Buyer Persona
Chapter 7: Target Audience
Lecture 1: Target Audience Introduction
Lecture 2: Defining Target Audience
Lecture 3: Factors Defining Your Target Audience
Lecture 4: How to Define Your Target Audience
Chapter 8: Story Telling
Lecture 1: Story Telling Introduction
Lecture 2: What is a Story
Lecture 3: Understanding Story Telling – Become a Great Storyteller
Chapter 9: Creating Content Ideas
Lecture 1: Creating Content Ideas
Chapter 10: Promoting Your Content
Lecture 1: Promoting Your Content
Lecture 2: Repurposing Your Content
Lecture 3: Examples of Content Repurposing
Lecture 4: Drafting a Promotional Emailer
Lecture 5: Influencer Marketing Data
Lecture 6: Types of Influencers – How You can Differentiate
Lecture 7: How to Reach Influencers
Chapter 11: Content Marketing Calendar and Content Posting
Lecture 1: Content Marketing Calendar Intro
Lecture 2: How to Create a Content Marketing Calendar
Lecture 3: Content Posting Platforms
Chapter 12: Career in Content Marketing
Lecture 1: Career in Content Marketing
Instructors
-
Abhijeet Guha
Content & Digital Marketing Specialist
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- 3 stars: 2 votes
- 4 stars: 3 votes
- 5 stars: 4 votes
Frequently Asked Questions
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