Mastering Email Deliverability: The Comprehensive Guide

Mastering Email Deliverability: The Comprehensive Guide, available at $44.99, has an average rating of 4.53, with 34 lectures, 3 quizzes, based on 66 reviews, and has 4394 subscribers.

You will learn about Learn essential email deliverability metrics and their impacts. Master SPF, DKIM, and DMARC for enhanced email security. Improve sender reputation through effective practices. Use AI to predict and improve email engagement rates. This course is ideal for individuals who are Digital Marketers or Sales Managers or Email Marketers or Small Business Owners It is particularly useful for Digital Marketers or Sales Managers or Email Marketers or Small Business Owners.

Enroll now: Mastering Email Deliverability: The Comprehensive Guide

Summary

Title: Mastering Email Deliverability: The Comprehensive Guide

Price: $44.99

Average Rating: 4.53

Number of Lectures: 34

Number of Quizzes: 3

Number of Published Lectures: 34

Number of Published Quizzes: 3

Number of Curriculum Items: 37

Number of Published Curriculum Objects: 37

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Learn essential email deliverability metrics and their impacts.
Master SPF, DKIM, and DMARC for enhanced email security.
Improve sender reputation through effective practices.
Use AI to predict and improve email engagement rates.

Who Should Attend

Digital Marketers
Sales Managers
Email Marketers
Small Business Owners

Target Audiences

Digital Marketers
Sales Managers
Email Marketers
Small Business Owners

Dive deep into the essential world of email deliverability with our meticulously crafted course, “Mastering Email Deliverability: The Comprehensive Guide.” This course is expertly designed for digital marketers, IT professionals, business owners, and anyone aspiring to master the art and science of email communication. Through a series of six detailed modules, learners will acquire a thorough understanding of both the technical and strategic facets of email deliverability.

Starting with the basics, the course covers fundamental email protocols such as SMTP, POP3, and IMAP, explaining their roles in the email delivery process. It advances into the critical aspects of email authentication with comprehensive discussions on SPF, DKIM, and DMARC, teaching you how to fortify your email security and enhance trustworthiness. You will explore how to effectively manage your sender reputation, a key component in maintaining your email deliverability rates.

The course also delves into the legal landscapes of email marketing, offering insights into compliance with laws like GDPR, CAN-SPAM, and CASL, crucial for any business operating in or targeting customers in regulated markets. Additionally, it highlights the transformative impact of AI and machine learning on email marketing strategies—from optimizing send times to personalizing content to boost engagement and conversions.

Whether your goal is to enhance your email campaign results, ensure stringent compliance, or leverage the latest technologies, this course equips you with the knowledge and tools necessary for success in the competitive field of email marketing.

Course Curriculum

Chapter 1: Module: 1 Introduction to Email Deliverability

Lecture 1: What is Email Deliverability?

Lecture 2: Importance Of Email Deliverability

Lecture 3: Critical Metrics to Track for Optimal Email Deliverability

Lecture 4: Types of Email Sends

Lecture 5: What are Marketing Emails?

Lecture 6: What are Transactional Emails

Chapter 2: Module 2: Understanding Email Infrastructure

Lecture 1: Understanding Email Infrastructure like SMTP (Simple Mail Transfer Protocol)

Lecture 2: What is POP3 ?

Lecture 3: What is IMAP ?

Lecture 4: Role of Mail Transfer Agents (MTAs)

Lecture 5: Role of ESPs (Email Service Providers) in Email Deliverability

Chapter 3: Email Authentication

Lecture 1: What is Email Authentication?

Lecture 2: What is SPF (Sender Policy Framework)

Lecture 3: What is DKIM in Email Deliverability

Lecture 4: What is DMARC Record in Email Deliverability

Lecture 5: Other Required DNS Configurations

Lecture 6: Tools to Check the DNS Configuration

Chapter 4: Module 4: Email Reputation – Factors Influencing Email, IP and Domain Reputation

Lecture 1: What is Email Reputation?

Lecture 2: Factors Influencing Email Reputation Part 1

Lecture 3: Factors Influencing Email Reputation Part 2

Lecture 4: What are Spam Trap Hits

Lecture 5: Monitoring Email Reputation

Lecture 6: Understanding Email Bounces

Lecture 7: Types of IPs to select while sending Email Campaigns

Chapter 5: Module 5: Legal Compliance and Standards

Lecture 1: Overview of email-related laws ( CAN SPAM )

Lecture 2: What is GDPR Act ?

Lecture 3: CASL ( The Canadian Anti-Spam Legislation) Act

Lecture 4: Consent and Privacy Considerations in Email Marketing

Chapter 6: Module 6 Role of Ai and ML in Email Deliverability

Lecture 1: Role Of AI and ML in Email Deliverability

Lecture 2: Application of AI in Email Authentication and Fraud Detection

Lecture 3: Send Time Optimization using AI

Lecture 4: List Hygiene and Management using AI

Lecture 5: Application of Ai in Spam Filter Evasion

Lecture 6: Personalization and Content Optimization Using AI

Instructors

Gopaluni Sai Karthik
I am a AI Digital Marketer

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 3 votes
4 stars: 5 votes
5 stars: 58 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

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