Mastering Email Deliverability: The Comprehensive Guide
Mastering Email Deliverability: The Comprehensive Guide, available at $44.99, has an average rating of 4.53, with 34 lectures, 3 quizzes, based on 66 reviews, and has 4394 subscribers.
You will learn about Learn essential email deliverability metrics and their impacts. Master SPF, DKIM, and DMARC for enhanced email security. Improve sender reputation through effective practices. Use AI to predict and improve email engagement rates. This course is ideal for individuals who are Digital Marketers or Sales Managers or Email Marketers or Small Business Owners It is particularly useful for Digital Marketers or Sales Managers or Email Marketers or Small Business Owners.
Enroll now: Mastering Email Deliverability: The Comprehensive Guide
Summary
Title: Mastering Email Deliverability: The Comprehensive Guide
Price: $44.99
Average Rating: 4.53
Number of Lectures: 34
Number of Quizzes: 3
Number of Published Lectures: 34
Number of Published Quizzes: 3
Number of Curriculum Items: 37
Number of Published Curriculum Objects: 37
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn essential email deliverability metrics and their impacts.
- Master SPF, DKIM, and DMARC for enhanced email security.
- Improve sender reputation through effective practices.
- Use AI to predict and improve email engagement rates.
Who Should Attend
- Digital Marketers
- Sales Managers
- Email Marketers
- Small Business Owners
Target Audiences
- Digital Marketers
- Sales Managers
- Email Marketers
- Small Business Owners
Dive deep into the essential world of email deliverability with our meticulously crafted course, “Mastering Email Deliverability: The Comprehensive Guide.” This course is expertly designed for digital marketers, IT professionals, business owners, and anyone aspiring to master the art and science of email communication. Through a series of six detailed modules, learners will acquire a thorough understanding of both the technical and strategic facets of email deliverability.
Starting with the basics, the course covers fundamental email protocols such as SMTP, POP3, and IMAP, explaining their roles in the email delivery process. It advances into the critical aspects of email authentication with comprehensive discussions on SPF, DKIM, and DMARC, teaching you how to fortify your email security and enhance trustworthiness. You will explore how to effectively manage your sender reputation, a key component in maintaining your email deliverability rates.
The course also delves into the legal landscapes of email marketing, offering insights into compliance with laws like GDPR, CAN-SPAM, and CASL, crucial for any business operating in or targeting customers in regulated markets. Additionally, it highlights the transformative impact of AI and machine learning on email marketing strategies—from optimizing send times to personalizing content to boost engagement and conversions.
Whether your goal is to enhance your email campaign results, ensure stringent compliance, or leverage the latest technologies, this course equips you with the knowledge and tools necessary for success in the competitive field of email marketing.
Course Curriculum
Chapter 1: Module: 1 Introduction to Email Deliverability
Lecture 1: What is Email Deliverability?
Lecture 2: Importance Of Email Deliverability
Lecture 3: Critical Metrics to Track for Optimal Email Deliverability
Lecture 4: Types of Email Sends
Lecture 5: What are Marketing Emails?
Lecture 6: What are Transactional Emails
Chapter 2: Module 2: Understanding Email Infrastructure
Lecture 1: Understanding Email Infrastructure like SMTP (Simple Mail Transfer Protocol)
Lecture 2: What is POP3 ?
Lecture 3: What is IMAP ?
Lecture 4: Role of Mail Transfer Agents (MTAs)
Lecture 5: Role of ESPs (Email Service Providers) in Email Deliverability
Chapter 3: Email Authentication
Lecture 1: What is Email Authentication?
Lecture 2: What is SPF (Sender Policy Framework)
Lecture 3: What is DKIM in Email Deliverability
Lecture 4: What is DMARC Record in Email Deliverability
Lecture 5: Other Required DNS Configurations
Lecture 6: Tools to Check the DNS Configuration
Chapter 4: Module 4: Email Reputation – Factors Influencing Email, IP and Domain Reputation
Lecture 1: What is Email Reputation?
Lecture 2: Factors Influencing Email Reputation Part 1
Lecture 3: Factors Influencing Email Reputation Part 2
Lecture 4: What are Spam Trap Hits
Lecture 5: Monitoring Email Reputation
Lecture 6: Understanding Email Bounces
Lecture 7: Types of IPs to select while sending Email Campaigns
Chapter 5: Module 5: Legal Compliance and Standards
Lecture 1: Overview of email-related laws ( CAN SPAM )
Lecture 2: What is GDPR Act ?
Lecture 3: CASL ( The Canadian Anti-Spam Legislation) Act
Lecture 4: Consent and Privacy Considerations in Email Marketing
Chapter 6: Module 6 Role of Ai and ML in Email Deliverability
Lecture 1: Role Of AI and ML in Email Deliverability
Lecture 2: Application of AI in Email Authentication and Fraud Detection
Lecture 3: Send Time Optimization using AI
Lecture 4: List Hygiene and Management using AI
Lecture 5: Application of Ai in Spam Filter Evasion
Lecture 6: Personalization and Content Optimization Using AI
Instructors
-
Gopaluni Sai Karthik
I am a AI Digital Marketer
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 3 votes
- 4 stars: 5 votes
- 5 stars: 58 votes
Frequently Asked Questions
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