Mastering Google Ads 2024: From Beginner to Expert!
Mastering Google Ads 2024: From Beginner to Expert!, available at $44.99, with 79 lectures, and has 5 subscribers.
You will learn about Google Ads Fundamentals – Understanding the basics of Google Ads, including how it works, key terminology, and campaign types. How to Create and Structure Campaigns – Step-by-step guidance on setting up search, display, and video campaigns from scratch. Keyword Research and Targeting – How to find the right keywords for ads and effectively target the right audience. Ad Copywriting Skills – Best practices for writing compelling ad copy that grabs attention and drives clicks. Bidding Strategies and Budget Management – Learning how to set bids and manage budgets to optimize ad spend. Tracking Conversions and Measuring Success – How to set up conversion tracking, analyze performance, and adjust campaigns based on data. Optimizing Campaigns for Better Results – Techniques for refining targeting, improving quality scores, and lowering cost-per-click (CPC). Understanding Google Analytics Integration – How to link Google Ads with Google Analytics for deeper insights into campaign performance. Remarketing Strategies – Learning how to create remarketing campaigns to re-engage visitors who didn’t convert. Best Practices for Scaling and Managing Ads – Advanced tips for scaling campaigns and managing multiple accounts. This course is ideal for individuals who are Small Business Owners – Looking to manage their own Google Ads campaigns to attract more customers and grow their businesses. or Digital Marketing Professionals – Wanting to enhance their skills and offer Google Ads as a service to clients. or Entrepreneurs & Startups – Eager to increase online visibility and drive targeted traffic without relying on external agencies. or Freelancers – Interested in expanding their services by adding Google Ads management to their offerings. or Marketing Students – Seeking practical, real-world knowledge to complement their academic studies in digital marketing. or Content Creators & Bloggers – Wanting to promote their content, grow their audience, and monetize their platforms through Google Ads. or E-commerce Store Owners – Aiming to use Google Ads to increase product visibility and generate more sales. or Job Seekers – Hoping to develop in-demand Google Ads skills to increase their employability in digital marketing roles. or Non-Profits & NGOs – Looking to make the most of their limited advertising budgets by effectively using Google Ads. or Marketing Agencies – Interested in training new employees or upskilling current team members in Google Ads management. It is particularly useful for Small Business Owners – Looking to manage their own Google Ads campaigns to attract more customers and grow their businesses. or Digital Marketing Professionals – Wanting to enhance their skills and offer Google Ads as a service to clients. or Entrepreneurs & Startups – Eager to increase online visibility and drive targeted traffic without relying on external agencies. or Freelancers – Interested in expanding their services by adding Google Ads management to their offerings. or Marketing Students – Seeking practical, real-world knowledge to complement their academic studies in digital marketing. or Content Creators & Bloggers – Wanting to promote their content, grow their audience, and monetize their platforms through Google Ads. or E-commerce Store Owners – Aiming to use Google Ads to increase product visibility and generate more sales. or Job Seekers – Hoping to develop in-demand Google Ads skills to increase their employability in digital marketing roles. or Non-Profits & NGOs – Looking to make the most of their limited advertising budgets by effectively using Google Ads. or Marketing Agencies – Interested in training new employees or upskilling current team members in Google Ads management.
Enroll now: Mastering Google Ads 2024: From Beginner to Expert!
Summary
Title: Mastering Google Ads 2024: From Beginner to Expert!
Price: $44.99
Number of Lectures: 79
Number of Published Lectures: 79
Number of Curriculum Items: 80
Number of Published Curriculum Objects: 79
Original Price: ₹1,499
Quality Status: approved
Status: Live
What You Will Learn
- Google Ads Fundamentals – Understanding the basics of Google Ads, including how it works, key terminology, and campaign types.
- How to Create and Structure Campaigns – Step-by-step guidance on setting up search, display, and video campaigns from scratch.
- Keyword Research and Targeting – How to find the right keywords for ads and effectively target the right audience.
- Ad Copywriting Skills – Best practices for writing compelling ad copy that grabs attention and drives clicks.
- Bidding Strategies and Budget Management – Learning how to set bids and manage budgets to optimize ad spend.
- Tracking Conversions and Measuring Success – How to set up conversion tracking, analyze performance, and adjust campaigns based on data.
- Optimizing Campaigns for Better Results – Techniques for refining targeting, improving quality scores, and lowering cost-per-click (CPC).
- Understanding Google Analytics Integration – How to link Google Ads with Google Analytics for deeper insights into campaign performance.
- Remarketing Strategies – Learning how to create remarketing campaigns to re-engage visitors who didn’t convert.
- Best Practices for Scaling and Managing Ads – Advanced tips for scaling campaigns and managing multiple accounts.
Who Should Attend
- Small Business Owners – Looking to manage their own Google Ads campaigns to attract more customers and grow their businesses.
- Digital Marketing Professionals – Wanting to enhance their skills and offer Google Ads as a service to clients.
- Entrepreneurs & Startups – Eager to increase online visibility and drive targeted traffic without relying on external agencies.
- Freelancers – Interested in expanding their services by adding Google Ads management to their offerings.
- Marketing Students – Seeking practical, real-world knowledge to complement their academic studies in digital marketing.
- Content Creators & Bloggers – Wanting to promote their content, grow their audience, and monetize their platforms through Google Ads.
- E-commerce Store Owners – Aiming to use Google Ads to increase product visibility and generate more sales.
- Job Seekers – Hoping to develop in-demand Google Ads skills to increase their employability in digital marketing roles.
- Non-Profits & NGOs – Looking to make the most of their limited advertising budgets by effectively using Google Ads.
- Marketing Agencies – Interested in training new employees or upskilling current team members in Google Ads management.
Target Audiences
- Small Business Owners – Looking to manage their own Google Ads campaigns to attract more customers and grow their businesses.
- Digital Marketing Professionals – Wanting to enhance their skills and offer Google Ads as a service to clients.
- Entrepreneurs & Startups – Eager to increase online visibility and drive targeted traffic without relying on external agencies.
- Freelancers – Interested in expanding their services by adding Google Ads management to their offerings.
- Marketing Students – Seeking practical, real-world knowledge to complement their academic studies in digital marketing.
- Content Creators & Bloggers – Wanting to promote their content, grow their audience, and monetize their platforms through Google Ads.
- E-commerce Store Owners – Aiming to use Google Ads to increase product visibility and generate more sales.
- Job Seekers – Hoping to develop in-demand Google Ads skills to increase their employability in digital marketing roles.
- Non-Profits & NGOs – Looking to make the most of their limited advertising budgets by effectively using Google Ads.
- Marketing Agencies – Interested in training new employees or upskilling current team members in Google Ads management.
Are you ready to master Google Ads and take your business or marketing skills to the next level? Whether you’re a complete beginner or looking to sharpen your expertise, this course will provide you with everything you need to create high-performing campaigns, drive targeted traffic, and maximize your return on investment (ROI).
Why Take This Course? This course is designed to take you from beginner to expert, providing a structured, step-by-step guide to navigating Google Ads. You’ll gain hands-on experience through live demonstrations, and practical exercises that will allow you to apply what you’ve learned immediately.
Whether you’re a business owner looking to drive more traffic to your website, a digital marketing professional aiming to boost your skill set, or a freelancer wanting to add Google Ads management to your services, this course has everything you need to succeed.
By the end of this course, you’ll have the confidence to build and manage effective Google Ads campaigns that deliver real, measurable results. Plus, with practice tests, assignments, and free access to a student forum, you’ll be well-equipped to succeed. And don’t forget—you’ll also receive a certification upon completion to showcase your skills!
Enroll today and start driving traffic, increasing leads, and boosting sales with Google Ads!
Course Curriculum
Chapter 1: Introduction to Google Ads and Its Features
Lecture 1: Google ads Course Introduction!
Lecture 2: Introduction to Google Ads and Its Features
Chapter 2: Creating Your First Google Ads Account
Lecture 1: Create a Google Ads Account 2024
Lecture 2: Navigating the Google Ads Interface (Billing) 2024
Lecture 3: Navigating the Google Ads Interface (Campaign section) 2024
Lecture 4: Navigating the Google Ads Interface (admin settings and access levels) 2024
Lecture 5: Google Ads account Structure
Lecture 6: Example Of An Account Structure
Chapter 3: Campaign Creation
Lecture 1: Campaign Creation (Campaign Settings)
Lecture 2: Campaign Goals Overview
Lecture 3: Understanding Goals through Marketing Funnel
Lecture 4: Understanding Google Ads Campaign Types and Ad Formats
Lecture 5: Bidding Strategies
Lecture 6: Maximize Conversions Bidding Strategy
Lecture 7: Target CPA Bidding Strategy
Lecture 8: Maximize Conversion Value Bidding Strategy
Lecture 9: Target ROAS Bidding Strategy
Lecture 10: Target Impression Share Bidding Strategy
Lecture 11: Maximize Clicks Bidding Strategy
Lecture 12: Manual CPC Bidding Strategy (Enhanced CPC)
Lecture 13: Location Targeting
Lecture 14: Search & Display Partners
Lecture 15: Language & Audience settings
Lecture 16: Ad Rotation
Lecture 17: Ad Schedule / Start Date & End Date
Lecture 18: Brand Restrictions
Lecture 19: Ad Group Level Settings (Keywords)
Lecture 20: Ad Group Level Settings (Ad Creatives & Ad Strenght)
Lecture 21: Keyword & Asset Generation With AI (New)
Lecture 22: Campaign Budget
Lecture 23: Review and Publish Campaign
Chapter 4: Art of Keyword Reasearch
Lecture 1: The Art of Keyword Research (Keywords & Search Terms)
Lecture 2: Keyword Match Types
Lecture 3: Negative Keywords
Lecture 4: Search Term Report
Lecture 5: Keyword Planner
Lecture 6: Tips for Keyword Research
Chapter 5: Basic Metrics to Monitor
Lecture 1: Basic Metrics to Monitor (Part 1)
Lecture 2: Basic Metrics to Monitor (CPC)
Lecture 3: Basic Metrics to Monitor (Leads & Conversions)
Chapter 6: Ad Auctions, Ad Position & Impression Share.
Lecture 1: Ad Position & Ad Rank
Lecture 2: Quality Score and Actual CPC
Lecture 3: Impression Share
Chapter 7: Extensions, now known as Assets
Lecture 1: About Assets
Lecture 2: Where can we find assets?
Lecture 3: Location Asset
Lecture 4: Call Asset
Lecture 5: Sitelinks
Lecture 6: Callout & Structured Snippets
Lecture 7: Price Asset
Lecture 8: App Asset
Lecture 9: Promotion Asset
Lecture 10: Lead Form Asset
Lecture 11: Impact Of Assets/Ad Format
Chapter 8: Conversion Tracking & Measurements
Lecture 1: Types of Conversion Trackers
Lecture 2: Website Conversion Tracking
Lecture 3: Call Conversion Tracker
Lecture 4: App Conversion Tracker
Lecture 5: Import Conversion Tracker
Lecture 6: Primary & Secondary Conversion Actions
Lecture 7: Attribution Model
Chapter 9: About Display, Video, Shopping ads, P Max Campaigns & More.
Lecture 1: Dynamic Search Campaigns / Ad Groups
Lecture 2: Call Campaign Creation
Lecture 3: Display Campaign Creation
Lecture 4: Video Campaign Creation
Lecture 5: App Campaign Creation
Lecture 6: Smart Campaign Creation
Lecture 7: Shopping Campaign Creation
Lecture 8: Local ads & Performance Max Campaign Creation
Lecture 9: Local ads & Performance Max Campaign Creation (cont)
Lecture 10: Demand Gen Campaign
Chapter 10: Performance Planner
Lecture 1: Definition & Eligibility
Lecture 2: Create & Measure Performance
Chapter 11: Remarketing and Audience Targeting
Lecture 1: Remarketing and Audience Targeting
Chapter 12: Policy and Compliance
Lecture 1: Types of Policies and Giudelines
Lecture 2: Prohibited Content (Ad Policies & Guidelines)
Lecture 3: Prohibited Practices
Lecture 4: Restricted content & Features
Lecture 5: Editorial & Technical (Conclusion)
Instructors
-
Sakshar Barua
PPC Ads Trainer – Google ads & Meta ads instructor at Udemy
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Frequently Asked Questions
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You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
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