Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads
Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads, available at $44.99, has an average rating of 4.52, with 161 lectures, based on 164 reviews, and has 1077 subscribers.
You will learn about By the end of this course, students will have a deep understanding of paid advertising on Google, Facebook, and LinkedIn. You will be equipped with the knowledge and skills to create, manage, and optimize effective ad campaigns across these major platforms. Students will be able to driving results and maximizing return on investment. You will be able to do effective keyword research strategies for optimal results. You will be able to create compelling ad copy that converts. You will be able to analyze and optimize campaigns for maximum ROI. Use Custom Audiences and Lookalike Audiences for precision targeting. Implement advanced Facebook Pixel, Google Tag & LinkedIn Isight Tag strategies for tracking and retargeting. Leverage LinkedIn Ads for B2B marketing success. Measure campaign performance and adjust strategies. This course is ideal for individuals who are Those looking to expand their skills in paid advertising across major platforms. or Professionals aiming to achieve better results for their clients or businesses. or Professionals responsible for overseeing marketing strategies and campaigns. or Managers looking to gain insights into effective paid advertising techniques for their teams. or Individuals seeking to increase brand visibility and drive targeted traffic to their websites. or Entrepreneurs who want to understand and manage their own paid advertising campaigns. or Beginners keen on learning the fundamentals of Google Ads, Facebook Ads, and LinkedIn Ads. or Those aiming to enhance their digital marketing skill set with practical, hands-on experience. It is particularly useful for Those looking to expand their skills in paid advertising across major platforms. or Professionals aiming to achieve better results for their clients or businesses. or Professionals responsible for overseeing marketing strategies and campaigns. or Managers looking to gain insights into effective paid advertising techniques for their teams. or Individuals seeking to increase brand visibility and drive targeted traffic to their websites. or Entrepreneurs who want to understand and manage their own paid advertising campaigns. or Beginners keen on learning the fundamentals of Google Ads, Facebook Ads, and LinkedIn Ads. or Those aiming to enhance their digital marketing skill set with practical, hands-on experience.
Enroll now: Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads
Summary
Title: Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads
Price: $44.99
Average Rating: 4.52
Number of Lectures: 161
Number of Published Lectures: 156
Number of Curriculum Items: 161
Number of Published Curriculum Objects: 156
Original Price: ₹1,499
Quality Status: approved
Status: Live
What You Will Learn
- By the end of this course, students will have a deep understanding of paid advertising on Google, Facebook, and LinkedIn.
- You will be equipped with the knowledge and skills to create, manage, and optimize effective ad campaigns across these major platforms.
- Students will be able to driving results and maximizing return on investment.
- You will be able to do effective keyword research strategies for optimal results.
- You will be able to create compelling ad copy that converts.
- You will be able to analyze and optimize campaigns for maximum ROI.
- Use Custom Audiences and Lookalike Audiences for precision targeting.
- Implement advanced Facebook Pixel, Google Tag & LinkedIn Isight Tag strategies for tracking and retargeting.
- Leverage LinkedIn Ads for B2B marketing success.
- Measure campaign performance and adjust strategies.
Who Should Attend
- Those looking to expand their skills in paid advertising across major platforms.
- Professionals aiming to achieve better results for their clients or businesses.
- Professionals responsible for overseeing marketing strategies and campaigns.
- Managers looking to gain insights into effective paid advertising techniques for their teams.
- Individuals seeking to increase brand visibility and drive targeted traffic to their websites.
- Entrepreneurs who want to understand and manage their own paid advertising campaigns.
- Beginners keen on learning the fundamentals of Google Ads, Facebook Ads, and LinkedIn Ads.
- Those aiming to enhance their digital marketing skill set with practical, hands-on experience.
Target Audiences
- Those looking to expand their skills in paid advertising across major platforms.
- Professionals aiming to achieve better results for their clients or businesses.
- Professionals responsible for overseeing marketing strategies and campaigns.
- Managers looking to gain insights into effective paid advertising techniques for their teams.
- Individuals seeking to increase brand visibility and drive targeted traffic to their websites.
- Entrepreneurs who want to understand and manage their own paid advertising campaigns.
- Beginners keen on learning the fundamentals of Google Ads, Facebook Ads, and LinkedIn Ads.
- Those aiming to enhance their digital marketing skill set with practical, hands-on experience.
Unleash the Power of Paid Advertising! Dive into this comprehensive course to master Google Ads, Facebook Ads, and LinkedIn Ads strategies.
In today’s competitive digital landscape, effective paid advertising is essential for businesses and marketers alike. This course is your roadmap to success, equipping you with the skills and knowledge needed to drive targeted traffic, increase conversions, and maximize ROI across the three major advertising platforms.
Begin with Google Ads mastery, learning to create compelling campaigns, conduct keyword research, and optimize for top performance. Understand the intricacies of ad formats, bidding strategies, and ad extensions to ensure your campaigns stand out and deliver results.
Move on to Facebook Advertising, where you’ll discover advanced targeting techniques, ad creation strategies, and pixel implementation for precise audience engagement. Explore the power of Custom Audiences, Lookalike Audiences, and retargeting campaigns to drive conversions and build brand loyalty.
Finally, dive into LinkedIn Ads strategies tailored for B2B marketing success. Reach decision-makers and professionals with impactful sponsored content and InMail campaigns. Learn to leverage LinkedIn’s unique targeting options, such as job title, company size, and industry, to connect with the right audience.
Through practical insights, hands-on exercises, and real-world examples, you’ll develop the expertise to create, manage, and optimize effective ad campaigns. Whether you’re a digital marketer, business owner, or aspiring advertising professional, this course offers the tools you need to propel your marketing efforts to new heights.
Enroll now and unlock the potential of Google, Facebook, and LinkedIn Ads to drive success for your business or clients!
Course Curriculum
Chapter 1: Google Ads
Lecture 1: Introduction to Google Ads
Lecture 2: Introduction to Google Ads and Its Features
Lecture 3: Create a Google Ads Account 2024
Lecture 4: Navigating the Google Ads Interface (Billing) 2024
Lecture 5: Navigating the Google Ads Interface (Campaign section) 2024
Lecture 6: Navigating the Google Ads Interface (admin settings and access levels) 2024
Lecture 7: Google Ads Account Structure
Lecture 8: Example Of An Account Structure
Lecture 9: Campaign Creation (Campaign Settings)
Lecture 10: Campaign Goals Overview
Lecture 11: Understanding Goals through Marketing Funnel
Lecture 12: Understanding Google Ads Campaign Types and Ad Formats
Lecture 13: Bidding Strategies
Lecture 14: Maximize Conversions Bidding Strategy
Lecture 15: Target CPA Bidding Strategy
Lecture 16: Maximize Conversion Value Bidding Strategy
Lecture 17: Target ROAS Bidding Strategy
Lecture 18: Target Impression Share Bidding Strategy
Lecture 19: Maximize Clicks Bidding Strategy
Lecture 20: Manual CPC Bidding Strategy (Enhanced CPC)
Lecture 21: Location Targeting
Lecture 22: Search & Display Partners
Lecture 23: Language & Audience settings
Lecture 24: Ad Rotation
Lecture 25: Ad Schedule / Start Date & End Date
Lecture 26: Brand Restrictions
Lecture 27: Ad Group Level Settings (Keywords)
Lecture 28: Ad Group Level Settings (Ad Creatives & Ad Strenght)
Lecture 29: Campaign Budget
Lecture 30: Review and Publish Campaign
Lecture 31: The Art of Keyword Research (Keywords & Search Terms)
Lecture 32: Keyword Match Types
Lecture 33: Negative Keywords
Lecture 34: Search Term Report
Lecture 35: Keyword Planner
Lecture 36: Tips for Keyword Research
Lecture 37: Basic Metrics to Monitor (Part 1)
Lecture 38: Basic Metrics to Monitor (CPC)
Lecture 39: Basic Metrics to Monitor (Leads & Conversions)
Lecture 40: Ad Position & Ad Rank
Lecture 41: Quality Score and Actual CPC
Lecture 42: Impression Share
Lecture 43: About Assets
Lecture 44: Where to find assets
Lecture 45: Location Assets
Lecture 46: Call Asset
Lecture 47: Sitelink Asset
Lecture 48: Callout & Structured Snippets
Lecture 49: Price Asset
Lecture 50: App Asset
Lecture 51: Promotion Asset
Lecture 52: Lead Form Asset
Lecture 53: Impact of Assets/Ad Formats
Lecture 54: Types of Conversion Trackers
Lecture 55: Website Conversion Tracking
Lecture 56: Call Conversion Tracker
Lecture 57: App Conversion Tracker
Lecture 58: Import Conversion Tracker
Lecture 59: Primary & Secondary Conversion
Lecture 60: Attribution Model
Lecture 61: Dynamic Search Campaigns / Ad Groups
Lecture 62: Call Campaign Creation
Lecture 63: Display Campaign Creation
Lecture 64: Video Campaign Creation
Lecture 65: App Campaign Creation
Lecture 66: Smart Campaign Creation
Lecture 67: Shopping Campaign Creation
Lecture 68: Local ads & Performance Max Campaign Creation
Lecture 69: Demand Gen Campaign
Lecture 70: Hotel Ads
Lecture 71: Performance Planner Definition & Eligibility
Lecture 72: Create & Measure Performance
Lecture 73: Remarketing and Audience Targeting
Lecture 74: Types of Policies and Giudelines
Lecture 75: Prohibited Content (Ad Policies & Guidelines)
Lecture 76: Prohibited Practices
Lecture 77: Restricted content & Features
Lecture 78: Editorial & Technical (Conclusion)
Chapter 2: Meta Ads
Lecture 1: Meta ads Course Introduction!
Lecture 2: Before Getting Started With Meta Ads
Lecture 3: Facebook Profile and Pages
Lecture 4: Facebook Groups
Lecture 5: Meta Business Manager
Lecture 6: Meta Ads Manager
Lecture 7: Payment Settings & Payment Methods in Meta (Facebook) Ads
Lecture 8: Mistakes To Avoid!
Lecture 9: Campaign Objectives
Lecture 10: Account Structure
Lecture 11: Special Ads Category
Lecture 12: Ad Set Name and Conversion Location
Lecture 13: Budget and Facebook Ad Schedule
Lecture 14: Audience Targeting Age, Gender and Location
Lecture 15: Detailed targeting and Narrow Audience
Lecture 16: Placements and their importance
Lecture 17: Brand Safety Controls
Lecture 18: Different Types of Ads and Ad Formats
Lecture 19: Creative Hub in Facebook Ads
Lecture 20: Key Elements
Instructors
-
Sakshar Barua
PPC Ads Trainer – Google ads & Meta ads instructor at Udemy
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 5 votes
- 3 stars: 14 votes
- 4 stars: 27 votes
- 5 stars: 116 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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