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Maximizing ad revenue with Google DFP

Marketing

Rating3.4
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Maximizing ad revenue with Google DFP, available at $19.99, has an average rating of 3.4, with 14 lectures, based on 70 reviews, and has 282 subscribers.

You will learn about Setup a new Google DFP account from scratch Use DFP to manage ad inventory Apply yield management to maximize revenues from existing traffic This course is ideal for individuals who are This course is for anyone who wants to increase the ad revenues of their website. or It does not matter if you run the site as your main business or as a side business such as an affiliate niche site. It is particularly useful for This course is for anyone who wants to increase the ad revenues of their website. or It does not matter if you run the site as your main business or as a side business such as an affiliate niche site.

Enroll now: Maximizing ad revenue with Google DFP

Summary

Title: Maximizing ad revenue with Google DFP

Price: $19.99

Average Rating: 3.4

Number of Lectures: 14

Number of Published Lectures: 14

Number of Curriculum Items: 14

Number of Published Curriculum Objects: 14

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

  • Setup a new Google DFP account from scratch
  • Use DFP to manage ad inventory
  • Apply yield management to maximize revenues from existing traffic

Who Should Attend

  • This course is for anyone who wants to increase the ad revenues of their website.
  • It does not matter if you run the site as your main business or as a side business such as an affiliate niche site.

Target Audiences

  • This course is for anyone who wants to increase the ad revenues of their website.
  • It does not matter if you run the site as your main business or as a side business such as an affiliate niche site.

This course is about using the free Google DFP ad server to manage the ads on your web site. Google DFP enables you to use multiple advertiser and yield them against each other to maximize the revenue that you are generating from your web site audience.

In the class you will learn the following topics:

  • Introduction to DFP and overview of interface
  • Creating ad units and ad tags
  • Examples where to place the tags into your web site
  • Creating placements so advertisers can target specific elements of your site through Google AdSense
  • Setting up AdSense as a backfill for your ad units
  • Creating new orders and advertisers
  • Managing existing orders and creatives
  • Yield management with different orders and creatives

The class is designed as a video class where I show you Google DFP. You will also be provided with the example ad code that I use on the video.

This class is a good for for you if you are interested in increasing the ad revenues from your website or want to start using an ad server to manage the ad inventory. Wether it is a blog or a large online publication does not matter.

Course Curriculum

Chapter 1: What is Google DFP

Lecture 1: Introduction to Google DFP

Lecture 2: Introduction to the interface

Chapter 2: Setting up ad units

Lecture 1: Create ad units

Lecture 2: Create ad tags

Lecture 3: How to place ad tags on your web site

Lecture 4: Create placements

Lecture 5: Configure AdSense for remnant inventory

Chapter 3: Manage your inventory

Lecture 1: Orders line items and creatives

Lecture 2: Working with third party creatives

Lecture 3: Checking Inventory for new advertisers

Lecture 4: How to copy orders

Lecture 5: Working with the order Archive

Lecture 6: Yield Management with DFP

Chapter 4: Complete Walthrough

Lecture 1: From Creating ad tags to setting up an order

Instructors

Rating Distribution

  • 1 stars: 4 votes
  • 2 stars: 7 votes
  • 3 stars: 29 votes
  • 4 stars: 17 votes
  • 5 stars: 13 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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