Media Monitoring: Guide to Online Reputation Management

Media Monitoring: Guide to Online Reputation Management, available at Free, has an average rating of 4.63, with 8 lectures, based on 211 reviews, and has 3844 subscribers.

You will learn about Online reputation management Media monitoring Social listening Social media monitoring Reputation management Sentiment analysis Competitor analysis Public relations This course is ideal for individuals who are Marketing professionals who are interested in media monitoring and reputation management or PR professionals who are interested in reputation management or Branding professionals who are interested in managing and protecting their brand reputation It is particularly useful for Marketing professionals who are interested in media monitoring and reputation management or PR professionals who are interested in reputation management or Branding professionals who are interested in managing and protecting their brand reputation.

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Summary

Title: Media Monitoring: Guide to Online Reputation Management

Price: Free

Average Rating: 4.63

Number of Lectures: 8

Number of Published Lectures: 8

Number of Curriculum Items: 8

Number of Published Curriculum Objects: 8

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Online reputation management
Media monitoring
Social listening
Social media monitoring
Reputation management
Sentiment analysis
Competitor analysis
Public relations

Who Should Attend

Marketing professionals who are interested in media monitoring and reputation management
PR professionals who are interested in reputation management
Branding professionals who are interested in managing and protecting their brand reputation

Target Audiences

Marketing professionals who are interested in media monitoring and reputation management
PR professionals who are interested in reputation management
Branding professionals who are interested in managing and protecting their brand reputation

MEDIA MONITORING: GUIDE TO ONLINE REPUTATION MANAGEMENT

This class will show you the fundamentals of media monitoring, which is a common strategy used in PR and reputation management. Designed for beginners, no previous knowledge or experience working with media monitoring or social listening tools are necessary. We’ll take it from the top and introduce you to the basics of media monitoring, going over core concepts (like sentiment analysis) and important details (including how to filter for the most relevant results) that are essential to the very fundamentals of media monitoring.

What you’ll learn

By the end of this course, you’ll have the skills you need to:

Monitor various media platforms (social media, podcasts, discussion forums, blogs, news sites, review sites, etc.) for public mentions of your brand
Identify key topics that tend to come up alongside mentions of your brand
Measure the positive and negative feelings that people have toward your brand
Recognize the signs of a potential PR crisis
Compare the strength of your reputation with that of competing brands

What you’ll need

Computer or laptop
Internet connection
Media monitoring tool

All you need is a computer or laptop and an Internet connection to take this class. I’ll be using Brand24 to show you how to do everything mentioned above — to keep things consistent and clear, you may also want to follow along using Brand24 (the free trial lasts for 2 weeks, which is definitely enough time for you to learn the skills in this course).

The short media monitoring exercises after each video (apart from the introduction) will help you develop all the media monitoring skills that you gain from this class, as we work through each section together. If you have any questions, just let me know!

Course Curriculum

Chapter 1: Media Monitoring Essentials: Guide to Online Reputation Management

Lecture 1: Introduction

Lecture 2: Choosing Your Keywords

Lecture 3: Who is talking about your brand?

Lecture 4: Sentiment Analysis

Lecture 5: Brand mentions vs. Product mentions

Lecture 6: Protecting Your Reputation

Lecture 7: Understanding Context in Data

Lecture 8: Competitor Analysis

Instructors

Chia-Luen Lee
Digital Creative at Brand24

Rating Distribution

1 stars: 2 votes
2 stars: 2 votes
3 stars: 23 votes
4 stars: 98 votes
5 stars: 86 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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