Microsoft Advertising (Bing Ads): Complete A to Z Guide
Microsoft Advertising (Bing Ads): Complete A to Z Guide, available at $44.99, has an average rating of 4.5, with 38 lectures, based on 2 reviews, and has 7 subscribers.
You will learn about Utilize search ads to drive sales, leads, and traffic to an online business. Create and manage search, shopping, mobile, and remarketing campaigns. Follow strategies for building remarketing campaigns to retarget users online. Conduct in-depth campaign optimizations in Microsoft Ads. Set up Universal Event Tracking (UET) tags to boost sales. Target different audience segments including demographics and content. Understand bidding strategies and how to apply them for campaign success. Explore the Microsoft Audience Network for extended reach. Master conversion tracking and leverage offline conversions. Initiate remarketing campaigns and dynamic remarketing lists. Set up and optimize shopping ads and mobile app campaigns. Analyze performance through Microsoft Ads reports and custom reports. Utilize the Shared Library and its features like audience lists and budget options. Implement bulk actions and use Microsoft Advertising Editor for efficient management. Design experiments to test campaign variations. Understand billing processes within Microsoft Ads. Learn about agency management within the Microsoft Ads environment. Import campaigns and data from Google Ads. Access resources and certifications offered by Microsoft Ads. This course is ideal for individuals who are Entrepreneurs starting new businesses and seeking to advertise online. or Business owners who want to promote their products or services through Microsoft Ads. or PPC professionals looking to deepen their knowledge of Microsoft Ads. or Digital marketers aiming to enhance their advertising skill set. or Individuals interested in learning about paid search advertising. or Marketing students or recent graduates wanting practical advertising tools. or Freelancers and agency personnel who manage online ad campaigns for clients. or Anyone with a basic understanding of digital marketing who wishes to specialize in paid advertising platforms. It is particularly useful for Entrepreneurs starting new businesses and seeking to advertise online. or Business owners who want to promote their products or services through Microsoft Ads. or PPC professionals looking to deepen their knowledge of Microsoft Ads. or Digital marketers aiming to enhance their advertising skill set. or Individuals interested in learning about paid search advertising. or Marketing students or recent graduates wanting practical advertising tools. or Freelancers and agency personnel who manage online ad campaigns for clients. or Anyone with a basic understanding of digital marketing who wishes to specialize in paid advertising platforms.
Enroll now: Microsoft Advertising (Bing Ads): Complete A to Z Guide
Summary
Title: Microsoft Advertising (Bing Ads): Complete A to Z Guide
Price: $44.99
Average Rating: 4.5
Number of Lectures: 38
Number of Published Lectures: 38
Number of Curriculum Items: 38
Number of Published Curriculum Objects: 38
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Utilize search ads to drive sales, leads, and traffic to an online business.
- Create and manage search, shopping, mobile, and remarketing campaigns.
- Follow strategies for building remarketing campaigns to retarget users online.
- Conduct in-depth campaign optimizations in Microsoft Ads.
- Set up Universal Event Tracking (UET) tags to boost sales.
- Target different audience segments including demographics and content.
- Understand bidding strategies and how to apply them for campaign success.
- Explore the Microsoft Audience Network for extended reach.
- Master conversion tracking and leverage offline conversions.
- Initiate remarketing campaigns and dynamic remarketing lists.
- Set up and optimize shopping ads and mobile app campaigns.
- Analyze performance through Microsoft Ads reports and custom reports.
- Utilize the Shared Library and its features like audience lists and budget options.
- Implement bulk actions and use Microsoft Advertising Editor for efficient management.
- Design experiments to test campaign variations.
- Understand billing processes within Microsoft Ads.
- Learn about agency management within the Microsoft Ads environment.
- Import campaigns and data from Google Ads.
- Access resources and certifications offered by Microsoft Ads.
Who Should Attend
- Entrepreneurs starting new businesses and seeking to advertise online.
- Business owners who want to promote their products or services through Microsoft Ads.
- PPC professionals looking to deepen their knowledge of Microsoft Ads.
- Digital marketers aiming to enhance their advertising skill set.
- Individuals interested in learning about paid search advertising.
- Marketing students or recent graduates wanting practical advertising tools.
- Freelancers and agency personnel who manage online ad campaigns for clients.
- Anyone with a basic understanding of digital marketing who wishes to specialize in paid advertising platforms.
Target Audiences
- Entrepreneurs starting new businesses and seeking to advertise online.
- Business owners who want to promote their products or services through Microsoft Ads.
- PPC professionals looking to deepen their knowledge of Microsoft Ads.
- Digital marketers aiming to enhance their advertising skill set.
- Individuals interested in learning about paid search advertising.
- Marketing students or recent graduates wanting practical advertising tools.
- Freelancers and agency personnel who manage online ad campaigns for clients.
- Anyone with a basic understanding of digital marketing who wishes to specialize in paid advertising platforms.
Welcome to this course, Microsoft Advertising (Bing Ads): Complete A to Z Guide
Master the Art of Microsoft Ads with Our Comprehensive MasterClass
Unlock the potential of search advertising to elevate your business with our in-depth MasterClass on Microsoft Ads. Dive into the world of online advertising and emerge with the skills to craft, manage, and optimize campaigns that capture your target audience’s attention and drive them to action.
Course Highlights:
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A-Z Guide on Microsoft Ads: Learn everything from setting up your account to creating multifaceted campaigns that convert.
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Practical Skills: Get hands-on with tools like the Keyword Planner and gain proficiency in using Microsoft Ads extensions to enhance your ads.
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Maximize ROI: Understand bidding strategies and audience targeting to ensure your ads reach the right people at the right cost.
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Analyze & Optimize: Harness the power of Microsoft Ads reports to make data-driven decisions for continuous improvement.
Who It’s For:
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Entrepreneurs aiming to propel their startup forward.
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Marketers seeking to boost sales through targeted ad campaigns.
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Digital Marketing professionals wanting to upskill in PPC advertising.
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Business owners eager to harness the power of Microsoft Ads for their online presence.
Enroll now and start transforming clicks into customers with the power of Microsoft Ads!
Course Curriculum
Chapter 1: Introduction to Microsoft Ads
Lecture 1: Microsoft Advertising (Bing Ads): Complete A to Z Guide (Promo)
Lecture 2: Overview of Microsoft Ads
Lecture 3: Create Account in Microsoft Ads
Lecture 4: Microsoft Ads Structure
Lecture 5: Account Limits & Metrics
Chapter 2: Creating First Microsoft Campaign
Lecture 1: Landing Page is Important
Lecture 2: Create Search Ads – Campaign Level
Lecture 3: Create Search Ads – Ad Group Level
Lecture 4: Create Search Ads – Ad Level
Lecture 5: Create Search Ads – Budget & Bids
Chapter 3: Keyword Research & Analysis
Lecture 1: Keyword Research Analysis
Lecture 2: Keyword Match Types
Lecture 3: Negative Keyword type
Chapter 4: Introduction to Ads Formats
Lecture 1: Responsive Ad Type
Lecture 2: App Install Ad Type
Lecture 3: Multi Media Ad Type
Lecture 4: Dynamic Search Ads type
Chapter 5: Ad Extensions & Bidding Strategy
Lecture 1: Setting up Ad Extensions
Lecture 2: Understanding Bidding Strategy
Chapter 6: Microsoft Remarketing Campaign
Lecture 1: Setting up UET Tracking Code
Lecture 2: Track Conversion Goals
Lecture 3: Creating Remarketing Ads
Chapter 7: Additional Types of Campaign
Lecture 1: Introduction to Shopping Ads
Lecture 2: Install Mobile App Campaign
Chapter 8: Working with Shared Library
Lecture 1: Performance Targets
Lecture 2: Website Exclusion List
Lecture 3: Shared Budgets
Lecture 4: Labels
Chapter 9: Working with Planning
Lecture 1: Bid Strategies
Lecture 2: Seasonality Adjustments
Chapter 10: Other Important Topics
Lecture 1: Automated Rules
Lecture 2: A B Testing
Lecture 3: Payments & Billing
Lecture 4: Manage Clients as an Agency
Lecture 5: Importing Ways & Tips
Lecture 6: Resources & Help
Lecture 7: (Important) ChatGPT & AI Content Update
Lecture 8: Bonus
Instructors
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Being Commerce
Biggest Commerce Community
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- 4 stars: 2 votes
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