Mobile App Marketing for Absolute Beginners

Course Curriculum

Chapter 1: Introducation to mobile app marketing course

Lecture 1: What you will learn from this course?

Lecture 2: Introduction to Course!

Chapter 2: In App Marketing, low cost but very effective

Lecture 1: How virality in mobile app works ?

Lecture 2: Summary: How virality in mobile app works?

Lecture 3: Build virality into your app

Lecture 4: Summary: Build virality into your app

Lecture 5: Virality best practices

Lecture 6: Summary: Best practices of virality

Lecture 7: More Apps

Lecture 8: More Apps Example : Share It

Lecture 9: More apps example: Talking Tom

Lecture 10: Update = $$

Lecture 11: Summary: Update = $$

Lecture 12: In app graphical banner ad [Crosss Promotional]

Chapter 3: Push Notification – Army for better app marketing

Lecture 1: Power of pusn notification

Lecture 2: Summary: Power of push notification

Lecture 3: What is push notification?

Lecture 4: Summary: What is push notification?

Lecture 5: Analysis of a push message

Lecture 6: Push notification best practices

Lecture 7: Summary: Push Notification best practices

Lecture 8: Advantage of Push Notification over SMS

Lecture 9: SMS vs. Email vs. Push Notification

Chapter 4: Introduction to ASO

Lecture 1: Introduction to ASO

Lecture 2: What is ASO?

Lecture 3: Why you need App Store Optimization

Lecture 4: Principles of ASO

Lecture 5: Summary: ASO Principles

Chapter 5: ASO Keyword Research Process

Lecture 1: How to determine your app's ASO is completed?

Lecture 2: Keyword Research Process

Lecture 3: Use Long Tail Keywords

Lecture 4: Example of Long Tail Keywords : Talking Tom 2 App

Lecture 5: Using AppAnnie to find competitor app's keywords

Lecture 6: Using SensorTower to find competitor app's keywords

Lecture 7: Using SensorTower – Keyword Ranking

Lecture 8: Using SensorTower – Keyword Research

Lecture 9: Using SensorTower – Keyword Suggestion

Lecture 10: Using SensorTower – Keyword Localization

Lecture 11: Case Study of 5 million downloads – Super Bird-Let.Go

Lecture 12: Summary : ASO Keyword Research Process

Chapter 6: ASO Implementation

Lecture 1: ASO: Cheat Sheet (Apple App Store)

Lecture 2: ASO: Cheat Sheet (Google Play Store)

Lecture 3: ASO in App Title

Lecture 4: App Title: Important Points

Lecture 5: ASO in Keyword Field

Lecture 6: Keywords Field: Important Points

Lecture 7: ASO in App Icon

Lecture 8: App Icon Design : Important Points

Lecture 9: ASO in Short Description

Lecture 10: App Short Description: Important Points

Lecture 11: ASO in Description Field

Lecture 12: App Description: Important Points

Lecture 13: ASO In Screenshots

Lecture 14: App Screen Shots: Important Point

Lecture 15: App Preview Video: Important Points

Lecture 16: Important Resources for App ScreenShots

Lecture 17: App Rating & Review: Important Points

Lecture 18: Tools for analyzing rating & reviews based on language

Lecture 19: App Localization: Important Points

Lecture 20: ASO: Apple App Store vs. Google Play Store

Lecture 21: ASO vs. SEO

Chapter 7: Email marketing to get more app downloads

Lecture 1: Why email marketing needed to get more app downloads?

Lecture 2: Add An Email Subscription Form To Your App

Lecture 3: Create mobile friendly email content

Lecture 4: Video content in email performs far better result

Lecture 5: Video content completion rate in email

Lecture 6: Video content is popular marketing strategy

Chapter 8: Paid Marketing

Lecture 1: Before paid marketing, ensure these points!!

Lecture 2: Get positive reviews from high traffic websites

Lecture 3: Know type of ads for mobile apps

Lecture 4: Know the marketing terms of mobile advertisers

Lecture 5: Know which advertiser suits best for your app/game

Chapter 9: Social Network Marketing

Lecture 1: Why Facebook for Mobile App Marketing

Lecture 2: Facebook Ad Statistics

Lecture 3: Focus on business goal + Reflect

Lecture 4: Facebook Ad analysis for mobile targeted user base

Lecture 5: Analysis on Install Ad : perfect choice for mobile apps

Lecture 6: Facebook contest: Effective marketing approach for mobile app

Lecture 7: Why Twitter for Mobile App Marketing?

Lecture 8: Youtube Marketing

Lecture 9: Talking Tom Example of YouTube Marketing