Mobile App Marketing – How I got 10 Millon+ App Installs

Course Curriculum

Chapter 1: Mobile Apps are the Future

Lecture 1: Introduction to the course

Lecture 2: The importance of Mobile App Marketing

Lecture 3: Market Research for your Mobile App

Chapter 2: Pre – Launch – Setting up the Basics for App Marketing

Lecture 1: Get your website pre launch ready for Mobile App Marketing

Lecture 2: Pre Launch App Marketing – Website Checklist

Lecture 3: Setting up the Tracking for App Marketing

Lecture 4: How to use platforms to benchmark against competition?

Lecture 5: Android Mobile App Launch Checklist

Lecture 6: How to find early beta users for your Mobile App?

Lecture 7: How to do a Press Release for your App Launch

Chapter 3: Perfecting Organic App Discovery in Android App Store

Lecture 1: Best Practices for App Store Optimisation

Lecture 2: Best Practices for App Icon – Your Visual Anchor

Lecture 3: How to create great screenshots?

Lecture 4: Creating a great video for app

Lecture 5: How to measure the success of your app discovery optimisations

Lecture 6: Practice Activity- Write/ Modify your App Store Decription

Chapter 4: How to use your website for Mobile App Marketing

Lecture 1: Setting up and prefecting an App Download Page in Website

Lecture 2: Creating an Interstitial Page for App marketing

Lecture 3: Website Growth Hack#1- Header & Footer

Lecture 4: Website Growth Hack#2 – Appstore Link

Lecture 5: Website Growth Hack#3- Moment of Truth App Marketing

Chapter 5: How to get more App Ratings and Reviews?

Lecture 1: Understanding App Store ratings

Lecture 2: How to get More Ratings

Lecture 3: The challenge of app reviews

Lecture 4: Private Feedback Loop- Get More reviews & Ratings

Lecture 5: Best Practices – When to ask & how to respond to app reviews

Lecture 6: How to respond to negative reviews?

Lecture 7: Negative App review response template

Lecture 8: Practice Exercise – Respond to negative reviews

Lecture 9: Tools to automate App Review Related work

Chapter 6: Paid Channels for Mobile App Marketing & User Acquisition

Lecture 1: How to use Paid Incent Networks for boosting?

Lecture 2: List of Paid Incent Channels

Lecture 3: Incent Vs Non Incent Installs

Lecture 4: Burst Campaigns – Media Mix for app marketing

Chapter 7: Building Deep Links for your Mobile App

Lecture 1: Introduction to Deep Linking

Lecture 2: How to create the Android Deep Link Structure

Lecture 3: How to measure Success

Lecture 4: Facebook , Twitter & DeepLinking Landscape

Chapter 8: App Marketing Optimisation

Lecture 1: Review Mining – Secret Weapon of app publisher

Lecture 2: How to Control Uninstall Rate?

Lecture 3: How to use Video for App Marketing

Lecture 4: How to use updates to promote your App

Lecture 5: How to use non Android App Stores?

Lecture 6: List of Major App Stores- Non Android and Non iOS

Lecture 7: How to create more loyal and organic users?

Chapter 9: Common Mistakes in App Marketing

Lecture 1: Introduction – Learn from Mistakes

Lecture 2: Mistake Set #1 – Common Mistakes in App Advertising

Lecture 3: Mistake Set #2 – Targeting Mistakess – Too wide or too narrow Targeting

Lecture 4: Mistake Set #3 – Not focusing on new user experience

Lecture 5: Mistake Set #4 – Tracking the right metrics in non real time

Chapter 10: Closing Thoughts

Lecture 1: Closing Thoughts