Modern Market Research

Modern Market Research, available at $19.99, has an average rating of 4.15, with 34 lectures, based on 11 reviews, and has 23 subscribers.

You will learn about Learn introduction to market research Important indicators in market research Learn details about focus group Learn about projective technique Learn about technique of survey methods Learn about observation methods Understand sources of data Questionaire design and its guide lines Brand health survey This course is ideal for individuals who are everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc It is particularly useful for everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc.

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Summary

Title: Modern Market Research

Price: $19.99

Average Rating: 4.15

Number of Lectures: 34

Number of Published Lectures: 34

Number of Curriculum Items: 34

Number of Published Curriculum Objects: 34

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Learn introduction to market research
Important indicators in market research
Learn details about focus group
Learn about projective technique
Learn about technique of survey methods
Learn about observation methods
Understand sources of data
Questionaire design and its guide lines
Brand health survey

Who Should Attend

everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc

Target Audiences

everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc

Market research is the function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems. generate, refine and evaluate marketing actions: monitor marketing performance: and improve understanding of marketing as a process. Market research is a well planned, systematic process which implies that it needs planning at all the stages.

There are some limitations of the market research because is being carried out by human beings. The market research is not exact science. Thus, the results and conclusion drawn upon the using market research are not very accurate. The results are very vague as market research is carried out on consumers, suppliers, intermediaries, etc who are humans. Humans have the tendency to behave artificial when they know that they are being observed.

The research goes through some stages in order to get the required information stages are we need to discover the problems, selection of exploration research. probability or non probability, collection of data, editing and coding, data processing, interpretation of data and report findings. This is down to ensure that the information obtained is reduce to the lowest minimum to informed decision making.

The are various ways of collecting data such as primary data that is data that have never being used before and secondary data that is data that have being used before and being gathered for future reuse. There is qualitative research and quantitative research.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Introduction to market research

Lecture 3: Limitations of market research

Chapter 2: Important Indicators In Market Research

Lecture 1: Market research- step by step execution

Lecture 2: Data collection in market research

Lecture 3: Qualitative and quantitative research – concept

Chapter 3: Focus Groups

Lecture 1: Objective of focus group

Lecture 2: steps involved in conducting focus groups

Lecture 3: Advantages of focus group

Lecture 4: Disadvantages of focus group

Chapter 4: Projective Technique

Lecture 1: Important projective technique

Lecture 2: Disadvantages of projective techniques

Chapter 5: Techniques Of Survey Methods

Lecture 1: What is survey method

Lecture 2: Telephone interview

Lecture 3: Personal interviews

Lecture 4: Mail survey

Lecture 5: Electronic interview

Chapter 6: Observation Methods

Lecture 1: Advantages of observation methods

Lecture 2: Disadvantages of observation method

Chapter 7: Sources Of Data

Lecture 1: Primary data

Lecture 2: Secondary data

Chapter 8: Questionaire Design- Guidelines On How To Design Good Questionaires

Lecture 1: State the information required

Lecture 2: state the kind of interviewing technique

Lecture 3: Decide the matter ( content of individual questionaire

Lecture 4: Overcome the respondent inability and unwillingness to answer

Lecture 5: Decide on the structure of the question

Lecture 6: Determine the question language

Lecture 7: Properly arrange the question

Lecture 8: Recognize the form and layout of the questionaire

Lecture 9: Pre -test the questionaire

Chapter 9: Brand Health Survey

Lecture 1: Objective of brand health survey

Lecture 2: Areas to covered in brand heath survey

Lecture 3: When to conduct a brand heath survey

Chapter 10: Conclusion

Lecture 1: Importance of market research to organizations

Instructors

Eric Yeboah
MBA/ PGDip

Rating Distribution

1 stars: 2 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 1 votes
5 stars: 8 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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