Multi-channel marketing campaigns
Multi-channel marketing campaigns, available at $44.99, has an average rating of 4.74, with 47 lectures, based on 139 reviews, and has 4064 subscribers.
You will learn about Develop customer acquisition and retention campaigns to support business growth, enhance brand equity, and build a loyal customer base. Manage all stages of multi-channel campaigns, including brainstorming, planning, setting objectives, segmentation, channel distribution, and execution. Utilise in-depth research and customer interviews to generate key customer insights that support the development of effective campaign concepts. Create marketing campaigns that span across all digital marketing and offline channels to launch new products into the market or raise awareness of a product. Design messaging and creative concepts, select the right digital channels, and identify the required content assets to launch campaigns. Learn how to start successfully executing multi-channel digital marketing today! This course is ideal for individuals who are Graduates with marketing degrees or Marketers who want to become Growth Marketing Managers or generalist marketers or Marketing Managers and Content Marketers who wish to further develop their career or Heads of Marketing and Brand who are curious about multi-channel marketing It is particularly useful for Graduates with marketing degrees or Marketers who want to become Growth Marketing Managers or generalist marketers or Marketing Managers and Content Marketers who wish to further develop their career or Heads of Marketing and Brand who are curious about multi-channel marketing.
Enroll now: Multi-channel marketing campaigns
Summary
Title: Multi-channel marketing campaigns
Price: $44.99
Average Rating: 4.74
Number of Lectures: 47
Number of Published Lectures: 47
Number of Curriculum Items: 47
Number of Published Curriculum Objects: 47
Original Price: £109.99
Quality Status: approved
Status: Live
What You Will Learn
- Develop customer acquisition and retention campaigns to support business growth, enhance brand equity, and build a loyal customer base.
- Manage all stages of multi-channel campaigns, including brainstorming, planning, setting objectives, segmentation, channel distribution, and execution.
- Utilise in-depth research and customer interviews to generate key customer insights that support the development of effective campaign concepts.
- Create marketing campaigns that span across all digital marketing and offline channels to launch new products into the market or raise awareness of a product.
- Design messaging and creative concepts, select the right digital channels, and identify the required content assets to launch campaigns.
- Learn how to start successfully executing multi-channel digital marketing today!
Who Should Attend
- Graduates with marketing degrees
- Marketers who want to become Growth Marketing Managers or generalist marketers
- Marketing Managers and Content Marketers who wish to further develop their career
- Heads of Marketing and Brand who are curious about multi-channel marketing
Target Audiences
- Graduates with marketing degrees
- Marketers who want to become Growth Marketing Managers or generalist marketers
- Marketing Managers and Content Marketers who wish to further develop their career
- Heads of Marketing and Brand who are curious about multi-channel marketing
Welcome to this multi-channel marketing campaign course that has been created by a Chief Marketing Officer (CMO) practitioner, where you will learn how to launch effective campaigns that drive product awareness and sales.
OVERVIEW
The management of multi-channel marketing campaigns is a crucial skill for marketers. This practical course will equip you with the terminology, processes, templates, hands-on tools, and confidence to enable you to launch successful multi-channel campaigns in start-up or corporate environments.
MULTI-CHANNEL MARKETING
There are so many different digital marketing channels available: search, social media, affiliates, partnerships, and PR. But often, all these channels are siloed. So, how can you orchestrate all these marketing channels together to create multi-channel marketing campaign and drive sales? This course will help you move from managing one channel to launching multi-channel marketing campaigns, allowing you to leverage the power of digital marketing.
DEVELOP YOUR MARKETING CAREER
Being able to create, execute, and analyse multi-channel campaigns is a highly advanced and complex marketing skill that is so rare in the current market. This makes it one of the most sought-after skills in the workplace, meaning it can enable you to generate a bigger impact for the company and, ultimately, get promoted to Head of Marketing level.
DIFFERENTIATION
This course is different in many ways:
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It is designed by a CMO practitioner. This course began as an internal training that I created for my marketing teams, and I am delighted to now share it with a wider audience.
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It is a practical course. I will share the multi-channel campaign process that I developed, as well as templates, checklists, examples, and case studies, featuring popular brands such as Purple, Tinder, and Oatly.
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You will be able to “learn by doing”. To practise new ways of thinking and new frameworks, you will create a multi-channel campaign for the sustainable clothing brand Pangaia.
The course also includes:
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Prompt and insightful support in the Q&A section
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Access to all future updates and additions to the course materials
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A Udemy Certificate that you can add to your LinkedIn page or CV
COURSE DESIGN
The course was developed based on an analysis of job advertisements for Head of Marketing and Marketing Manager positions in the UK and the US to guarantee that the skills you master are the ones that companies are looking for.
I have also integrated my practical experience into the design of this course focusing on how to think strategically in real-world marketing and drive business growth using multi-channel campaigns.
COURSE OUTLINE
Join this course to learn all about planning, conceptualising, executing, and analysing multi-channel marketing campaigns through hands-on, practical activities. The course will equip you with the terminology, templates, processes, and confidence to enable you to move from a one-channel to a multi-channel view of marketing.
TAKEAWAYS
During the course, I will share real examples and templates that have been used and tested for campaign management:
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Campaign brainstorming template
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Campaign plan template
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Consumer interview guide
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Channel-content checklist
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Creative brief template
Thank you so much for taking the time to check out my course.
It would be a joy to have you alongside me discovering how to take advantage of the power of digital marketing!
Course Curriculum
Chapter 1: Multi-channel Marketing Campaigns: Course Overview
Lecture 1: Course Overview
Chapter 2: Multi-channel Marketing Campaigns: The fundamentals
Lecture 1: The Fundamentals Overview
Lecture 2: Campaign Definition
Lecture 3: Campaign Principles
Lecture 4: Types of Campaigns
Lecture 5: The Importance of Campaigns
Lecture 6: Introduction to the Hands-on Project
Chapter 3: Multi-channel Marketing Campaigns: Planning
Lecture 1: Planning Framework
Lecture 2: Campaign Planning Document
Chapter 4: Multi-channel Marketing Campaigns: Objectives
Lecture 1: Objectives Overview
Lecture 2: Objective Cascading
Lecture 3: Marketing KPIs
Lecture 4: Hands-on Project: Campaign Objectives
Chapter 5: Multi-channel Marketing Campaigns: Audience
Lecture 1: Audience Overview
Lecture 2: Segmentation
Lecture 3: Targeting
Lecture 4: Consumer Insights
Lecture 5: Consumer Interviews
Lecture 6: Hands-on Project: Insights
Chapter 6: Multi-channel Marketing Campaigns: Concept
Lecture 1: Concept Overview
Lecture 2: Brainstorming
Lecture 3: Campaign Concepts
Lecture 4: Hands-on Project: Concept Brainstorming
Lecture 5: Messaging
Lecture 6: Creative Concept
Lecture 7: Hands-on Project: Messaging
Chapter 7: Multi-channel Marketing Campaigns: Journey
Lecture 1: Journey Overview
Lecture 2: Funnel Approach
Lecture 3: McKinsey Framework
Lecture 4: ZMOT from Google
Lecture 5: AARRR Framework
Lecture 6: Hands-on Project: Funnel
Chapter 8: Multi-channel Marketing Campaigns: Channels
Lecture 1: Channels Overview
Lecture 2: Channel and Content
Lecture 3: Offline Channels
Lecture 4: Digital Marketing Channels
Lecture 5: Content
Lecture 6: Content Repurposing
Lecture 7: Tactics
Lecture 8: Hands-on Project: Channels & Content
Chapter 9: Multi-channel Marketing Campaigns: Strategy & Execution
Lecture 1: Strategy & Execution Overview
Lecture 2: Campaign Strategy
Lecture 3: Brand vs Promotions
Lecture 4: Execution Pitfalls
Chapter 10: Multi-channel Marketing Campaigns: Course Recap
Lecture 1: Takeaway Messages
Lecture 2: Hands-on Project
Lecture 3: Q&A and Feedback
Instructors
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Victoria Rusnac
CMO | Marketing Advisor | Executive Coach
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 2 votes
- 3 stars: 7 votes
- 4 stars: 40 votes
- 5 stars: 88 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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