NAKED BRAND: build the company's brand, stop being naked

NAKED BRAND: build the company's brand, stop being naked, available at $84.99, with 13 lectures.

You will learn about What is a brand and how to build it Brand strategy: personality, DNA, identity Naming, slogan, verbal identity Logo and visual identity This course is ideal for individuals who are For entrepreneurs who are looking to grow their business, raise prices, increase business profitability, brand recognition and customer loyalty or For marketers who want to learn how to build brands It is particularly useful for For entrepreneurs who are looking to grow their business, raise prices, increase business profitability, brand recognition and customer loyalty or For marketers who want to learn how to build brands.

Enroll now: NAKED BRAND: build the company's brand, stop being naked

Summary

Title: NAKED BRAND: build the company's brand, stop being naked

Price: $84.99

Number of Lectures: 13

Number of Published Lectures: 13

Number of Curriculum Items: 13

Number of Published Curriculum Objects: 13

Original Price: €99.99

Quality Status: approved

Status: Live

What You Will Learn

What is a brand and how to build it
Brand strategy: personality, DNA, identity
Naming, slogan, verbal identity
Logo and visual identity

Who Should Attend

For entrepreneurs who are looking to grow their business, raise prices, increase business profitability, brand recognition and customer loyalty
For marketers who want to learn how to build brands

Target Audiences

For entrepreneurs who are looking to grow their business, raise prices, increase business profitability, brand recognition and customer loyalty
For marketers who want to learn how to build brands

To turn a business into a strong brand any entrepreneur needs to understand the branding process.

This course will help you create a brand strategy, understand how to find uniqueness and express it through naming, logo, visuals and saves a budget, provides a greater sense of your authentic personality and the opportunity to adopt a branding skill to grow the business and start up future initiatives. In the course, I explain methods for developing a brand name, whether you need to register a trademark, what in addition to a logo you need to create to make the brand recognizable. You will clearly define tasks for agencies/freelancers who will be responsible for design and copywriting, speak the same language with them and get amazing results.

This course is for entrepreneurs who are looking to grow their business, raise prices, increase business profitability, brand recognition and customer loyalty and marketers who want to learn how to build brands.

BRANDING BEGINS NOT WITH A NAME/LOGO, but from the designing its identity (DNA) and the marketing strategy (audience and positioning identification). You will understand why people choose your company and overpay for the product and BUILD AN EMOTIONAL CONNECTION BETWEEN THE BRAND AND YOUR CUSTOMERS, TAKING THE BUSINESS OUT OF PRICE COMPETITION.

Course Curriculum

Chapter 1: Brand and branding

Lecture 1: Brand and branding

Lecture 2: International branding

Lecture 3: Brand Agencies – how to choose

Chapter 2: Verbal identity

Lecture 1: Naming and verbal brand identity

Lecture 2: Types of naming and development approaches

Lecture 3: Trademark registration

Lecture 4: The slogan and descriptor

Lecture 5: Tone of voice. Archetypes

Chapter 3: Visual Identity

Lecture 1: Logo and visual identity

Lecture 2: Corporate identity and design trends

Lecture 3: Brand identity development

Lecture 4: Brandbook

Chapter 4: Additional content: HR-branding

Lecture 1: HR-branding – a trendy game or a serious technology?

Instructors

Anna Yermakova
marketing strategy, corporate and personal branding

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 0 votes
5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu