On-Page SEO In 1 Day! SEO Copywriting & SEO Article Writing

Course Curriculum

Chapter 1: On-page SEO course introduction and welcome

Lecture 1: On-page SEO course introduction

Lecture 2: Options to have a better course-taking experience

Lecture 3: Example of a structure of a website designed for SEO

Chapter 2: Free tool to help your on page SEO

Lecture 1: WordPress Yoast plugin for on-page SEO

Chapter 3: SEO Keywords

Lecture 1: Easy way to begin learning SEO

Lecture 2: Short tail vs. long tail keywords & profitable keywords

Lecture 3: How to use the Google Keyword tool to find keywords

Lecture 4: Keyword research example & getting you more comfortable exploring SEO keywords

Lecture 5: 13 ways to get unique keywords for your business

Lecture 6: Using Artificial Intelligence and ChatGPT to get creative SEO keywords

Lecture 7: Page keyword density checker

Chapter 4: Important page elements

Lecture 1: Introduction to on-page SEO

Lecture 2: How to set up regular post's title and description meta tags

Lecture 3: Shopify title and description for Ecommerce SEO copywriting

Lecture 4: Featured snippets and rich snippets to enhance SERP clickthrough rate

Lecture 5: Meta tag writing exercise

Lecture 6: Meta tag writing exercise – answer

Lecture 7: Second meta title exercise with a music website

Lecture 8: Second meta title exercise with a music website – answer

Chapter 5: On-page SEO elements

Lecture 1: Cornerstone content to help you rank higher in SEO

Lecture 2: The skyscraper method for SEO content

Lecture 3: Google EAT and YMYL – quality content according to Google

Lecture 4: Correct use of H1 and H2 tags

Lecture 5: Change in Google use of meta tags

Lecture 6: Title tooltip tag

Lecture 7: Image ALT tag for SEO

Lecture 8: No-follow vs. follow links

Lecture 9: No-follow update and the new UGC and Sponsored attributes

Lecture 10: How to interlink your website's pages for SEO boost

Lecture 11: Advanced on-page interlinking strategy to boost your SEO

Lecture 12: Creative way to use nofollow on different pages

Lecture 13: Linking out for SEO

Lecture 14: How long should each blog post or page be?

Lecture 15: Content freshness to rank higher

Lecture 16: Few more strategies for content freshness

Lecture 17: Rank higher and boost sales through lowering your bounce rate

Chapter 6: Webmaster tools to check search performance and crawling & indexing status

Lecture 1: Setting up your Google Search Console, formerly known as Webmaster Tools

Lecture 2: Creating your sitemap.xml

Lecture 3: Submitting new URLs and checking for page status and indexing

Lecture 4: Where your pages are ranking and page/query performance

Lecture 5: User experience section of Google Search Console

Lecture 6: Using the Google mobile friendliness check tool

Lecture 7: SEOQuake Chrome plugin to research competition

Lecture 8: Google Search Console exercise

Lecture 9: Google Search Console exercise – answer

Chapter 7: Artificial Intelligence For On-Page SEO

Lecture 1: Section introduction – Artificial Intelligence tool for on-page SEO

Lecture 2: Beginning to use the On-Page AI tool

Lecture 3: Word recommendations and related words

Lecture 4: Over-optimization and keyword stuffing protection

Lecture 5: Fitting into Google categories (a little known but important topic)

Lecture 6: Competitor analysis for on-page SEO

Lecture 7: Content suggestions and swipe content

Lecture 8: Topic authority questions & generating SEO content with Artificial Intelligence

Chapter 8: Successful case study of winning with on-page SEO in a competitive niche

Lecture 1: On-page experiment

Lecture 2: Experiment update in August, 2 months later

Lecture 3: What I do to my pages to make them rank higher

Lecture 4: Big spike just a few days later

Chapter 9: If you are doing SEO article writing for a client

Lecture 1: If you are doing SEO article writing for a client

Lecture 2: How to begin using Google Docs for SEO article writing if you don't use it yet

Chapter 10: Sales page on-page SEO to boost conversion

Lecture 1: Introducing on-page SEO copywriting and combining it with sales copywriting

Lecture 2: CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO

Lecture 3: EXAMPLE sales page that balances SEO copywriting and conversion optimization

Lecture 4: Writing enticing meta tags to increase Google search result page clickthrough

Lecture 5: Advanced way to influence intent match

Lecture 6: Exercise for boosting conversion

Lecture 7: Exercise for boosting conversion – answer

Lecture 8: Meta title exercise building from a previous exercise

Lecture 9: Exercise for boosting conversion – answer

Chapter 11: Website speed optimization

Lecture 1: Site speed load plugin

Chapter 12: Content Penalty – be careful and avoid thin content in your SEO copywriting

Lecture 1: Google Panda penalty for thin content – be careful not to trigger this

Lecture 2: Artificial Intelligence detector tools, and how to avoid SEO AI detection

Lecture 3: Google forming the policy for AI-generated content

Chapter 13: Google Analytics

Lecture 1: Setting up Google Analytics 4

Lecture 2: How To Connect GA4 To Your Website Data Stream

Lecture 3: Demo of Google Analytics 4 for a Google website and custom reports

Lecture 4: How to use the Google Search Console and Google Analytics together

Chapter 14: SEMRush SEO tool for on-page optimization and keyword help

Lecture 1: Introduction to the SEMRush keyword tool

Lecture 2: Organic difficulty metric: SEMRush keyword research vs. Google Keyword tool

Lecture 3: Competitor keyword spying

Lecture 4: On page audit and on page suggestions including keywords

Chapter 15: International SEO – more traffic and sales from people searching other languages

Lecture 1: International SEO section introduction

Lecture 2: Performing keyword research for different languages and locations