Online Google Adwords Training Course – Pay-per-click (PPC)
Online Google Adwords Training Course – Pay-per-click (PPC), available at $22.99, has an average rating of 3.9, with 60 lectures, based on 41 reviews, and has 185 subscribers.
You will learn about Undertsand all of the common PPC terms Completely understand SEM & how to profit from it Leverage psychology in your SEM strategy Quickly & easily reverse engineer your competitors PPC strategy How to easily obtain the best quality scores Setup phone call, form submission and ecommerce tracking Integrate your various reporting data into Google Analytics Create a low maintanence PPC campaign using automation Analyze traffic reports to make the best decisions Conversion rate optimization (CRO) for your website How to measure ROI and Cost-Per-Lead. How to use Google Adwords to efficiently generate sales or leads How to use the new Google Adwords interface This course is ideal for individuals who are Students who want to learn about search engine marketing. or Entrepreneurs who want to advertise their business via PPC or eCommerce store owners or service based business owners or Entry level or experienced PPC campaign managers It is particularly useful for Students who want to learn about search engine marketing. or Entrepreneurs who want to advertise their business via PPC or eCommerce store owners or service based business owners or Entry level or experienced PPC campaign managers.
Enroll now: Online Google Adwords Training Course – Pay-per-click (PPC)
Summary
Title: Online Google Adwords Training Course – Pay-per-click (PPC)
Price: $22.99
Average Rating: 3.9
Number of Lectures: 60
Number of Published Lectures: 60
Number of Curriculum Items: 60
Number of Published Curriculum Objects: 60
Original Price: $22.99
Quality Status: approved
Status: Live
What You Will Learn
- Undertsand all of the common PPC terms
- Completely understand SEM & how to profit from it
- Leverage psychology in your SEM strategy
- Quickly & easily reverse engineer your competitors PPC strategy
- How to easily obtain the best quality scores
- Setup phone call, form submission and ecommerce tracking
- Integrate your various reporting data into Google Analytics
- Create a low maintanence PPC campaign using automation
- Analyze traffic reports to make the best decisions
- Conversion rate optimization (CRO) for your website
- How to measure ROI and Cost-Per-Lead.
- How to use Google Adwords to efficiently generate sales or leads
- How to use the new Google Adwords interface
Who Should Attend
- Students who want to learn about search engine marketing.
- Entrepreneurs who want to advertise their business via PPC
- eCommerce store owners or service based business owners
- Entry level or experienced PPC campaign managers
Target Audiences
- Students who want to learn about search engine marketing.
- Entrepreneurs who want to advertise their business via PPC
- eCommerce store owners or service based business owners
- Entry level or experienced PPC campaign managers
(Updated 6/22/2017) Looking for an effective learning course or training class for PPC advertising? In order to learn PPC advertising (aka SEM) with Google Adwords, you’ll need to have a great foundation of knowledge which is packed up right here in this tutorial style course. This course is developed for individuals who have had little success on their own with search engine marketing and who are looking for expert guidance. Rather than creating a learning course with advanced techniques and terminology that sounds foreign, I’ve designed a course that is both easy to digest and highly effective for those seeking to sharpen their skill set. If you’ve asked yourself the following questions at some point, this course is meant for you.
- I don’t have a marketing degree but I want to learn about PPC advertising.
- I’ve tried learning SEM on my own but I don’t know where to begin!
- It’s too expensive to outsource PPC management so I want to do it on my own.
- I hired a PPC marketing company and I was not happy with their performance.
- I have a business that just needs marketing to be successful and I’m considering PPC.
There is no question, PPC advertising is difficult, but so is anything in life that yields fruitful rewards. When I first discovered PPC advertising many years ago, I had to learn Google Adwords marketing on my own through tedious trial and error along with trying to find any type of pay per click training classes online but truthfully there weren’t many resources available at the time. Which is why I decided to build my own Google Adwords PPC Tutorial course here on Udemy. After completing my course, you will feel confident, empowered and motivated enough to start working on your own campaign based on the real world success I’ve had.
My name is Sergio Aicardi and I am one of the founders of Profitable Web Properties & the owner of www.themiamiseocompany(dot)com which together comprise of the largest and most effective marketing agency in South Florida to specialize in search engine marketing (aka SEM). We not only help individual learn how to setup an Adwords account from scratch and teach them how to manage them properly in this course, we also offer world class marketing services in case it’s just too much to handle on your own.
What makes me qualified as your potential instructor for this in-depth Adwords PPC training course?
In 2014 I managed an SEM campaign which I presented a case study for in the US Search Awards of 2014 (powered by Pubcon in Las Vegas once a year). The case study was nominated for the “Best PPC Campaign” alongside with the marketing agencies that were managing the campaigns for HSNBS, PGA & a Microsoft product division.
I founded a marketing company that specializes in SEO/PPC and in the 3 years that it’s been in business, we have grown to become the most well known search engine marketing agency in South Florida. If you do your due diligence on me, you will find that I am a guest writer for the Search Engine Journal, SEMRush, Ahrefs, Social Media Today and many other well-respected sites that are known for having industry experts write about their successes and experiences.
I have hundreds of case studies and white papers that show the success I’ve had with my own companies and the campaigns that I’ve managed for other companies at my marketing company. Simply put, this is the one training class for Adwords that you won’t want to miss out on, sign up today and obtain the knowledge that can earn you large salaries or generate huge profits for your business.
Course Curriculum
Lecture 1: Introduction to my learning course!
Chapter 1: Understanding Search Engine Marketing & PPC
Lecture 1: Section Intro Video
Lecture 2: PPC terminology
Lecture 3: Video recap 1: PPC Terminology
Lecture 4: Understanding how psychology plays a huge roll in SEM
Chapter 2: Developing Your Plan For Domination
Lecture 1: Section Intro Video
Lecture 2: Proven Methods For PPC Success
Lecture 3: Video Recap – Proven Methods For PPC Success
Lecture 4: Organize your data in Excel like a pro
Lecture 5: Video Recap – Organize Your Data in Excel Like a Pro
Lecture 6: Take a little bit from each competitor & make it better
Lecture 7: Video Recap – Take a little bit from each competitor and make it better
Lecture 8: Optimized locations and scheduling options
Lecture 9: Prepping Optimized Location & Scheduling Options
Chapter 3: Optimizing Your Website to Convert Visitors Into Customers
Lecture 1: Section Intro Video
Lecture 2: Optimized website user navigation structure
Lecture 3: Video Recap – Optimized Website User Navigation Structure
Lecture 4: Funnel optimization & Goal Completion Optimization
Lecture 5: Video Recap – Funnel Optimization & Goal Completion Optimization
Lecture 6: Functionality & Compatibility testing
Lecture 7: Video Recap – Functionality & Compatibility Testing
Chapter 4: Setting Up High Precision Tracking With Google Products
Lecture 1: Section Intro Video
Lecture 2: Tracking Performance With Google Analytics & Adwords
Lecture 3: Video Recap – Tracking Performance With Google Analytics & Adwords
Lecture 4: eCommerce revenue tracking (if applicable)
Lecture 5: Automation, shortcuts and automatic alerts
Lecture 6: Video Recap – Automation, Shortcuts and Automatic Alerts
Chapter 5: Building Your New Adwords Account With Confidence & Data
Lecture 1: Section Intro Video
Lecture 2: Diving Into Your Adwords Account
Lecture 3: Video Recap – Diving Into Your Adwords Account
Lecture 4: Linking Google Adwords & Analytics
Lecture 5: Video Recap – Linking Adwords & Analytics
Lecture 6: All about search campaigns
Lecture 7: Video Recap – All About Search Campaigns
Lecture 8: Video Recap – More about search campaigns
Lecture 9: Using Bid Adjustments Effectively
Lecture 10: Video Recap – Using Bid Adjustments Effectively
Lecture 11: Best practices for bid strategies & budgets
Lecture 12: Video Recap – Best Practice For Bid Strategies and Budgets
Lecture 13: Google Shopping – Prepping Your Data Feed
Lecture 14: Video Recap – Prepping Your Data Feed
Lecture 15: Google Shopping – Creating Your Campaign(s)
Lecture 16: Video Recap – Creating Your Campaigns
Lecture 17: Effective Remarketing With Custom Audience Lists
Lecture 18: Video Recap – All About Remarketing Campaigns
Lecture 19: Video Recap – Building ad groups for your remarketing audience lists
Chapter 6: Analyzing, Optimizing & Capitalizing
Lecture 1: Section Intro Video
Lecture 2: Interpreting Your Adwords Data to Improve Performance
Lecture 3: Video Recap – Interpreting Adwords Data to Improve Performane
Lecture 4: Making educated decisions based on you Google Analytics data
Lecture 5: Video Recap – Making Educated Decisions Based on Your Google Analytics Data
Lecture 6: Performing tests to improve your performance
Lecture 7: Video Recap – Performing Tests to Improve Your Performance
Chapter 7: Branding & Building Your Online Reputation
Lecture 1: Section Intro Video
Lecture 2: Generating reviews for a better conversion rate
Lecture 3: Video Recap – Generating Reviews for a Better Conversion Rate
Lecture 4: Creating a brand campaign
Lecture 5: Video Recap – Creating a Brand Campaign
Lecture 6: Create automated rules for bidding
Lecture 7: Video Recap – Create Automated Rules for Bidding
Instructors
-
Sergio Aicardi
SEM Guru
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 0 votes
- 3 stars: 3 votes
- 4 stars: 13 votes
- 5 stars: 23 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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