Optimizing Walmart Sponsored Search

Optimizing Walmart Sponsored Search, available at $39.99, has an average rating of 4.5, with 26 lectures, based on 1 reviews, and has 9 subscribers.

You will learn about Navigate the Walmart Sponsored Search Advertising portal Create targeted Sponsored Products and Sponsored Brand Ads with focused keywords Review and analyze Walmart Sponsored Search reporting Optimize Return on Ad Spend (ROAS) to maximize Walmart profitability This course is ideal for individuals who are This course is for Ecommerce Account Manager who oversee online sales on Walmart and are interested in maximizing profitable sales. It is particularly useful for This course is for Ecommerce Account Manager who oversee online sales on Walmart and are interested in maximizing profitable sales.

Enroll now: Optimizing Walmart Sponsored Search

Summary

Title: Optimizing Walmart Sponsored Search

Price: $39.99

Average Rating: 4.5

Number of Lectures: 26

Number of Published Lectures: 26

Number of Curriculum Items: 26

Number of Published Curriculum Objects: 26

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Navigate the Walmart Sponsored Search Advertising portal
Create targeted Sponsored Products and Sponsored Brand Ads with focused keywords
Review and analyze Walmart Sponsored Search reporting
Optimize Return on Ad Spend (ROAS) to maximize Walmart profitability

Who Should Attend

This course is for Ecommerce Account Manager who oversee online sales on Walmart and are interested in maximizing profitable sales.

Target Audiences

This course is for Ecommerce Account Manager who oversee online sales on Walmart and are interested in maximizing profitable sales.

Walmart is the largest retailer in the world. Its brick and mortar and online presence combine to offer a large assortment of products to millions of people. So how do you get your products to stand out? Without a strategy to get more exposure, your amazing products will never be seen and never unlock its sales potential.

To unlock the impressions that your products need, you need to participate in Walmart Sponsored Search. Sponsored Search comprises two paid advertising tactics, Sponsored Products and Sponsored Brands, that elevates your product’s presence on Walmart with the goal of getting more clicks on your product, and if your product is compelling, you’ll generate sales.

In Optimizing Walmart Sponsored Search, we’ll review the ins-and-outs of Walmart Sponsored Search. We’ll review what exactly Sponsored Search is, when and how to use it, and tactics to extract the highest Return on Ad Spend (ROAS). I’ll walk you through high-level strategy and analysis as well as detailed walkthroughs on how to create a campaign so you can apply your learnings to your own ad strategy.

Just like raising a baby, this is not set-it-and-forget-it. You need to nurture your campaigns and learn from your wins and losses. Achieving your product’s true sales potential takes many micro adjustments over time. By the end of this book, you should feel confident to create optimized campaigns and implement adjustments to maintain exposure and maximize ROAS. Get ready to optimize for Walmart Sponsored Search.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Why does Optimizing Walmart Sponsored Search exist?

Lecture 1: Why does Optimizing Walmart Sponsored Search exist?

Chapter 3: Who is Willie Joe Marquez?

Lecture 1: Who is Willie Joe Marquez?

Chapter 4: What is and is not covered in this book?

Lecture 1: What is and is not covered in this book?

Chapter 5: Who should take this course?

Lecture 1: Who should take this course?

Chapter 6: When should I use this course?

Lecture 1: When should I use this course?

Chapter 7: What is Sponsored Search?

Lecture 1: What is Sponsored Search?

Chapter 8: What does Sponsored Search look like?

Lecture 1: What does Sponsored Search look like?

Chapter 9: Why use or not use Walmart Sponsored Search?

Lecture 1: Why use or not use Walmart Sponsored Search?

Chapter 10: When should I not use Walmart Sponsored Search?

Lecture 1: When should I not use Walmart Sponsored Search?

Chapter 11: Reviewing the Walmart.com Sponsored Search Portal

Lecture 1: Reviewing the Walmart.com Sponsored Search Portal

Chapter 12: Creating a Sponsored Products campaign – Targeting

Lecture 1: Creating a Sponsored Products campaign – Targeting

Lecture 2: Creating a Sponsored Products campaign – Schedule & Budget

Lecture 3: Creating a Sponsored Products campaign – Bid Multiplier

Lecture 4: Creating a Sponsored Products campaign – Ad Group and Items

Lecture 5: Creating a Sponsored Products campaign – Keywords

Chapter 13: Creating a Sponsored Brand campaign

Lecture 1: Creating a Sponsored Brand campaign – Targeting

Lecture 2: Creating a Sponsored Brand campaign – Image & Headline

Lecture 3: Creating a Sponsored Brand campaign – Click URL

Lecture 4: Creating a Sponsored Brand campaign – Items

Lecture 5: Creating a Sponsored Brand campaign – Keywords

Chapter 14: Analyzing campaign performance

Lecture 1: Analyzing campaign performance – Impressions

Lecture 2: Analyzing campaign performance – CTR and CVR

Lecture 3: Analyzing campaign performance – ROAS

Chapter 15: Optimizing Campaign Performance

Lecture 1: Optimizing Campaign Performance

Chapter 16: Conclusion

Lecture 1: Conclusion

Instructors

Willie Joe Marquez
Sales & Marketing Instructor at Udemy

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Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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