Optmyzr 101: Monitoring Accounts, Managing Keywords and Ads

Optmyzr 101: Monitoring Accounts, Managing Keywords and Ads, available at Free, has an average rating of 4.21, with 38 lectures, based on 82 reviews, and has 1252 subscribers.

You will learn about Learn how to use Optmyzr to manage PPC ads Identify tools to help you analyze PPC account performance Apply one click optimizations directly to your PPC accounts Create Audit reports for your PPC accounts Use Optmyzr tools to get insights and find optimization opportunities Create alerts to monitor performance This course is ideal for individuals who are This course is intended for people who use Optmyzr to manage their PPC Ads campaigns. or This course is probably not for you if Optmyzr isn't part of your PPC toolkit. It is particularly useful for This course is intended for people who use Optmyzr to manage their PPC Ads campaigns. or This course is probably not for you if Optmyzr isn't part of your PPC toolkit.

Enroll now: Optmyzr 101: Monitoring Accounts, Managing Keywords and Ads

Summary

Title: Optmyzr 101: Monitoring Accounts, Managing Keywords and Ads

Price: Free

Average Rating: 4.21

Number of Lectures: 38

Number of Published Lectures: 38

Number of Curriculum Items: 38

Number of Published Curriculum Objects: 38

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Learn how to use Optmyzr to manage PPC ads
Identify tools to help you analyze PPC account performance
Apply one click optimizations directly to your PPC accounts
Create Audit reports for your PPC accounts
Use Optmyzr tools to get insights and find optimization opportunities
Create alerts to monitor performance

Who Should Attend

This course is intended for people who use Optmyzr to manage their PPC Ads campaigns.
This course is probably not for you if Optmyzr isn't part of your PPC toolkit.

Target Audiences

This course is intended for people who use Optmyzr to manage their PPC Ads campaigns.
This course is probably not for you if Optmyzr isn't part of your PPC toolkit.

Optmyzr is an award-winning PPC optimization platform for search marketing professionals. Founded in 2013 by a team of former Google executives, Optmyzr gives you the tools and insights to quickly execute strategies for accounts of any size, diversity, or complexity.

Optmyzr’s 101 course is meant to show you how you can leverage the power of your data and gain the capacity to improve account performance in a few clicks.

In this course, a team of Optmyzr experts will walk you through the different insights tools available on the platform and Optmyzr’s One-Click Optimizations for keywords and ads management.

You’ll learn how Optmyzr can help you monitor your accounts’ performance through its different dashboards and granular alert system, making sure nothing goes unnoticed in your accounts, and how you can get expert-level insights in a single click.

We’ll show you how you can use Optmyzr’s One-Click Optimization to get rid of irrelevant traffic being driven to your accounts, find underperforming keywords and ads that may be driving up the cost, and recognize opportunities to add new keywords or improve ad copy to increase conversions.

By the end of this course, you should be able to start integrating Optmyzr’s PPC insights tools and One-Click Optimizations into your daily workflow.

Check out other courses in this series to learn more about Optmyzr’s other solution areas.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome from the founders

Lecture 2: Types of accounts you can work with

Lecture 3: Different ways to optimize with Optmyzr

Chapter 2: Housekeeping

Lecture 1: Connect PPC accounts

Lecture 2: Manage Linked Accounts

Lecture 3: Manage Team Members

Lecture 4: Review account activity

Lecture 5: Manage Optmyzr Labels

Chapter 3: Monitoring Accounts

Lecture 1: MCC Dashboard

Lecture 2: Complete Account Settings

Lecture 3: Account Dashboard

Lecture 4: Alerts

Chapter 4: PPC Insights

Lecture 1: PPC Audits

Lecture 2: Investigate Changes in Performance

Lecture 3: Compare Performance

Lecture 4: Monitor and Optimize Quality Score

Lecture 5: Analyze Geographic Performance

Lecture 6: Analyze Hourly Performance

Lecture 7: Analyze Landing Page Performance

Lecture 8: Analyze Analytics' Audiences Performance

Lecture 9: Auction Insights Visualizer

Lecture 10: Analyze Campaign Experiments Performance

Chapter 5: Working with Search Queries

Lecture 1: Analyze Search Query Data

Lecture 2: Direct Traffic to the Correct Ad Groups

Lecture 3: Add New Keywords

Lecture 4: Get Negative Keywords Ideas

Lecture 5: Find Non-Converting Queries in your Search Campaigns

Chapter 6: Working with Keywords

Lecture 1: Find Non-Converting Keywords

Lecture 2: Find and Pause Irrelevant One Word Keywords

Lecture 3: Find and Pause Duplicate Keywords

Lecture 4: Integrating Search Queries and Keywords management tools into your workflow

Chapter 7: Working with Ads

Lecture 1: A/B Testing for ads

Lecture 2: Optimize and Analyze Ad Components

Lecture 3: Create Responsive Search Ads (RSAs)

Lecture 4: Integrating Ad Management Tools into your Workflow

Chapter 8: Utility Tools

Lecture 1: Exclude IPs in Bulk

Lecture 2: Optimization Inbox

Lecture 3: Optimization History

Instructors

Frederick Vallaeys
Google's Former AdWords Evangelist
Maria Virginia Salazar
Content Specialist at Optmyzr
Bemah Amissah-Arthur
Account Manager

Rating Distribution

1 stars: 2 votes
2 stars: 2 votes
3 stars: 10 votes
4 stars: 32 votes
5 stars: 36 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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