Pay Per Click Advertising: Optimize for Leads & Sales

Pay Per Click Advertising: Optimize for Leads & Sales, available at $19.99, has an average rating of 3.79, with 37 lectures, based on 7 reviews, and has 126 subscribers.

You will learn about Plan, Deploy, Manage, Audit a PPC Campaign Optimize your Campaign for Best Results Dramatically lower the Price of your Adverts Write winning adverts This course is ideal for individuals who are Internet Marketers or Web site owners or Web Agencies or Marketing & Business Students It is particularly useful for Internet Marketers or Web site owners or Web Agencies or Marketing & Business Students.

Enroll now: Pay Per Click Advertising: Optimize for Leads & Sales

Summary

Title: Pay Per Click Advertising: Optimize for Leads & Sales

Price: $19.99

Average Rating: 3.79

Number of Lectures: 37

Number of Published Lectures: 37

Number of Curriculum Items: 37

Number of Published Curriculum Objects: 37

Original Price: $84.99

Quality Status: approved

Status: Live

What You Will Learn

Plan, Deploy, Manage, Audit a PPC Campaign
Optimize your Campaign for Best Results
Dramatically lower the Price of your Adverts
Write winning adverts

Who Should Attend

Internet Marketers
Web site owners
Web Agencies
Marketing & Business Students

Target Audiences

Internet Marketers
Web site owners
Web Agencies
Marketing & Business Students

————————–NEW 2015 UPDATES & DOWNLOADS NOW AVAILABLE————-

LEARN HOW TO GREATLY PROFIT FROM A PPC STRATEGY IN YOUR MARKETING

A Certificate of Completion is Presented to Students who Undertake the Course.

The Course is Endorsed by The Oxford College of Marketing.

A clear and concise way to learn Pay Per Click
Jargon Buster – Real Learning no false "short-cuts"
Plenty of Industry examples and Best practices

This course will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues.

Course Curriculum

Chapter 1: PPC – Pay Per Click 2015

Lecture 1: Intro & History

Lecture 2: The Different Pay Per Click Alternatives

Lecture 3: Why and When do we use it

Lecture 4: Strategy and Techniques for PPC 1

Lecture 5: Strategy and Techniques for PPC 2

Lecture 6: Strategy and Techniques for PPC 3

Lecture 7: Strategy and Techniques for PPC 4

Lecture 8: Learn from Who Applies It

Lecture 9: Summary and Resources

Lecture 10: Slides

Chapter 2: Pay Per Click Advertising

Lecture 1: Intro to Paid search

Lecture 2: Business case

Lecture 3: Market share and definitions

Lecture 4: PPC-high intent customers

Lecture 5: Head vs Tail searches

Lecture 6: How paid search works and text adverts

Lecture 7: Quality Score

Lecture 8: Landing page optimisation

Lecture 9: Structuring Campaigns

Lecture 10: Structuring Campaigns Exercise

Lecture 11: Keyword Analysis

Lecture 12: Keyword analysis-Exercise

Lecture 13: Keyword Matching

Lecture 14: Negative matching

Lecture 15: Ad text

Lecture 16: Keyword Insertion

Lecture 17: Ad rotation Budget and Building

Lecture 18: Scheduling

Lecture 19: Standard and Conversion AdWords metrics

Lecture 20: Web Analytics

Lecture 21: Updating Status

Lecture 22: Disapproved Ads_Analysing performance

Lecture 23: Mobile Phones

Lecture 24: Google display network_Remarketing

Lecture 25: Image search Ads_AdWords editor

Lecture 26: Google shopping

Lecture 27: Summary PPC

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 2 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 1 votes
5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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