Political Ads on Facebook & Instagram – A Beginners Guide

Political Ads on Facebook & Instagram – A Beginners Guide, available at $44.99, has an average rating of 4.94, with 23 lectures, based on 9 reviews, and has 27 subscribers.

You will learn about Understand why you should use Paid Ads on Facebook and Instagram in your political campaigning Up-level your understanding of Meta's jargon and terminology around paid ads Plan a paid Meta Strategy for your election campaign Boost a Facebook or Instagram Post as a Paid Ad Build and Save Geographic Audiences to target your electoral area Build and Save Demographic Audiences using Meta Detailed Targeting Set up a Budget Plan for Paid Social ads Create and maintain a Goals and KPIs tracker Get Authorised to run Political Ads on Meta Place your first Political Ad on Meta Learn about the Meta Ads Library and how it can help your campaign This course is ideal for individuals who are This course is for anyone running a campaign related to politics, elections or other non-commercial purposes. or You might be the candidate, a direct campaigner or working within a campaign team, for a politician, a political party, or a non-profit organisation campaigning around an electoral issue. It is particularly useful for This course is for anyone running a campaign related to politics, elections or other non-commercial purposes. or You might be the candidate, a direct campaigner or working within a campaign team, for a politician, a political party, or a non-profit organisation campaigning around an electoral issue.

Enroll now: Political Ads on Facebook & Instagram – A Beginners Guide

Summary

Title: Political Ads on Facebook & Instagram – A Beginners Guide

Price: $44.99

Average Rating: 4.94

Number of Lectures: 23

Number of Published Lectures: 23

Number of Curriculum Items: 23

Number of Published Curriculum Objects: 23

Original Price: €54.99

Quality Status: approved

Status: Live

What You Will Learn

Understand why you should use Paid Ads on Facebook and Instagram in your political campaigning
Up-level your understanding of Meta's jargon and terminology around paid ads
Plan a paid Meta Strategy for your election campaign
Boost a Facebook or Instagram Post as a Paid Ad
Build and Save Geographic Audiences to target your electoral area
Build and Save Demographic Audiences using Meta Detailed Targeting
Set up a Budget Plan for Paid Social ads
Create and maintain a Goals and KPIs tracker
Get Authorised to run Political Ads on Meta
Place your first Political Ad on Meta
Learn about the Meta Ads Library and how it can help your campaign

Who Should Attend

This course is for anyone running a campaign related to politics, elections or other non-commercial purposes.
You might be the candidate, a direct campaigner or working within a campaign team, for a politician, a political party, or a non-profit organisation campaigning around an electoral issue.

Target Audiences

This course is for anyone running a campaign related to politics, elections or other non-commercial purposes.
You might be the candidate, a direct campaigner or working within a campaign team, for a politician, a political party, or a non-profit organisation campaigning around an electoral issue.

If you are running an election campaign or standing as a political candidate, you probably know you need to run ads on Facebook and Instagram. But most ‘how to’ guides are intended for commercial advertisers, and can be confusing. This course is for you.

I’m a digital consultant for the campaigning sector, with a strong focus on paid social marketing for elections. I’ve helped train political campaigners all around in the world in how to use ads on Meta, from local candidates to leading parties, ministers and prime ministers-in-waiting, and I’ve encountered many of the blockers which campaigners of all levels find challenging.

Even if you have no experience with paid social, by the end of this course, you’ll be ready to start your campaign using Facebook and Instagram advertising. You’ll understand the jargon, plan a high level strategy with tactical goals, you’ll understand the technical processes and you’ll work through the Political Ad Authorisation process.

Don’t risk your campaign’s success by leaving it too late, or winging it using confusing commercial guides. But no need to pay huge fees to digital ad agencies – you can learn how to boost posts and run ads yourself using Facebook and Instagram. This course will show you how to get started, step by step.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Agenda

Lecture 3: Setting the Scene

Chapter 2: Section 2: Clarity

Lecture 1: Jargon-Busting: Facebook

Lecture 2: Jargon-Busting: Instagram & Business Suite

Lecture 3: Jargon-Busting: Boosted Posts vs. Ads

Chapter 3: Strategy

Lecture 1: Strategic Planning: Dividing up the Electorate into Audiences

Lecture 2: Strategic Objectives

Lecture 3: Strategic Targeting

Chapter 4: Tactics

Lecture 1: Boosting a Post – Get Started!

Lecture 2: Location & Demographic Targeting

Lecture 3: Budgets & Payment Methods

Lecture 4: Launching your Ad

Lecture 5: Look Back & Glimpse Forwards

Chapter 5: Tracking & Measurement

Lecture 1: Looking At Your Results

Lecture 2: Jargon-busting Measurement & Metrics

Lecture 3: Long-term Budget Planning

Chapter 6: Authorisation & the Ad Library

Lecture 1: What is the Political Ad Authorisation Process?

Lecture 2: Getting your Identity Verified

Lecture 3: Setting up your Page Disclaimer

Lecture 4: Adding the Disclaimer to your Boosted Posts and Ads

Lecture 5: The Meta Ads Library & Recap of the Authorisation Process

Chapter 7: Finish

Lecture 1: That's it! You're finished!

Instructors

Clare O'Donoghue Velikic
Digital Consultant for the Campaigning Sector

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5 stars: 8 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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