Power Of Programmatic Geofencing Marketing & OTT Advertising

Power Of Programmatic Geofencing Marketing & OTT Advertising, available at $39.99, has an average rating of 4.13, with 23 lectures, based on 8 reviews, and has 56 subscribers.

You will learn about How To Become More Effective In Selling Geofencing Marketing & Programmatic OTT Advertising Campaigns The Nuances Of The Entire Programmatic Display Advertising Ecosystem How To Conduct Successful Media Planning Across Geofencing & Programmatic Platforms How Executives, Account Managers & Sales Team Can Oversee Programmatic & Geofencing Marketing Teams How To Optimize & Ensure Teams Are Getting The More Leads, Sales & Conversions From Geofencing Marketing Campaigns How To Build A Powerful Geofencing & OTT/CTV Advertising Campaigns This course is ideal for individuals who are Media Planners or Digital Agency Owners or Industry Consultants (Political, Healthcare, Retail, B2B, SaaS, Education) or Agency Sales Reps or Account Managers It is particularly useful for Media Planners or Digital Agency Owners or Industry Consultants (Political, Healthcare, Retail, B2B, SaaS, Education) or Agency Sales Reps or Account Managers.

Enroll now: Power Of Programmatic Geofencing Marketing & OTT Advertising

Summary

Title: Power Of Programmatic Geofencing Marketing & OTT Advertising

Price: $39.99

Average Rating: 4.13

Number of Lectures: 23

Number of Published Lectures: 23

Number of Curriculum Items: 23

Number of Published Curriculum Objects: 23

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

How To Become More Effective In Selling Geofencing Marketing & Programmatic OTT Advertising Campaigns
The Nuances Of The Entire Programmatic Display Advertising Ecosystem
How To Conduct Successful Media Planning Across Geofencing & Programmatic Platforms
How Executives, Account Managers & Sales Team Can Oversee Programmatic & Geofencing Marketing Teams
How To Optimize & Ensure Teams Are Getting The More Leads, Sales & Conversions From Geofencing Marketing Campaigns
How To Build A Powerful Geofencing & OTT/CTV Advertising Campaigns

Who Should Attend

Media Planners
Digital Agency Owners
Industry Consultants (Political, Healthcare, Retail, B2B, SaaS, Education)
Agency Sales Reps
Account Managers

Target Audiences

Media Planners
Digital Agency Owners
Industry Consultants (Political, Healthcare, Retail, B2B, SaaS, Education)
Agency Sales Reps
Account Managers

In this course, we go over all the nuances of geofencing marketing, programmatic display, ott advertising, and how to build effective campaigns as well as how to media plan and sell them properly.

Geofencing marketing has grown in popularity over the years because it is utilizing someone’s precise location to give us insights into their intent to buy. So for example, car dealerships can geofence their nearby competitor dealers knowing those folks in market looking to buy a car are visiting their competition.

We at Propellant Media have been doing geofencing marketing for quite sometime and we white label our services to over 700 ad agencies. But we also wanted to build a course to support agencies and media buying teams as well as small businesses who want to learn more about this space.

This course is great for:

Ad Agencies
Marketing Companies
Public Relations Firms
Small To Midsize Corporations
Agency Sales Reps
Print & Direct Mail Companies
Industry Specific Consultants (Healthcare, Political, Retail, Foot, B2B, etc..)

This course is great for anyone who is an ad agency or marketing professional/business owner who wants to bring geofencing marketing, ott advertising, and programmatic display to their client base. If you are looking to learn more about geofencing marketing and how to effectively utilize it for your organization, this course is right for you.

Course Curriculum

Chapter 1: Introduction

Lecture 1: How Geofencing & Programmatic Display Works

Lecture 2: All Tactics Beyond Geofencing

Lecture 3: Using Geofencing For Event/Conference Targeting

Lecture 4: Addressable (Household) Geofencing

Lecture 5: Types of Creative Needed For Geofencing & Programmatic Display

Lecture 6: Creative Best Practices

Lecture 7: Programmatic Video (Pre Roll, Post Roll & More)

Lecture 8: The World Of OTT & Connected TV Advertising

Lecture 9: Customer Journey Mapping

Lecture 10: Intent vs Demographic Targeting In The Programmatic Ecosystem

Lecture 11: Estimating Impressions & Reach 1B

Lecture 12: Estimating Impressions & Reach 1A

Lecture 13: Measuring Success In Programmatic & Geofencing

Lecture 14: Conversion Zone Tracking

Lecture 15: Geo Conversion Lift Reporting

Lecture 16: Analytics & Reporting 1a

Lecture 17: Analytics & Reporting 1b

Lecture 18: Google Analytics Measurement

Lecture 19: Advanced Strategy

Chapter 2: Sales & Selling Geofencing Marketing & Programmatic Display

Lecture 1: Selling Educating On Programmatic Display

Lecture 2: Client Relations & Setting Expectations

Lecture 3: Winning Client Renewals

Lecture 4: Handling Objections

Instructors

Croxton MBA
Digital Marketing & Ecommerce Amazon Expert

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 2 votes
4 stars: 1 votes
5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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