PR: Learn Social Media Measurement Analytics & Insights

PR: Learn Social Media Measurement Analytics & Insights, available at $124.99, has an average rating of 4.3, with 12 lectures, based on 27 reviews, and has 134 subscribers.

You will learn about Know How to Set Social Media KPIs and Goals for Facebook Twitter etc Investigate indepth Facebook Insights & Twitter Analytics Which social media measurement tools to use, Gain an understanding of Social Media Return on Investment and Cost of Acquisition of the Customer. Cool tools (free and paid for) are covered This course is ideal for individuals who are Marketing Professionals Managing Social Media for their Organisation or Public Relations Creating Measurement and Analytics Reports for Clients or Virtual Assistants (VAs) Managing Facebook & Twitter for Small Business or Small Business Identifying What Works and What Doesn't on Social Media or These Videos are part of the 5 Step Social Media Marketing Campaign Course – do not take this course if you are already doing that course! It is particularly useful for Marketing Professionals Managing Social Media for their Organisation or Public Relations Creating Measurement and Analytics Reports for Clients or Virtual Assistants (VAs) Managing Facebook & Twitter for Small Business or Small Business Identifying What Works and What Doesn't on Social Media or These Videos are part of the 5 Step Social Media Marketing Campaign Course – do not take this course if you are already doing that course! .

Enroll now: PR: Learn Social Media Measurement Analytics & Insights

Summary

Title: PR: Learn Social Media Measurement Analytics & Insights

Price: $124.99

Average Rating: 4.3

Number of Lectures: 12

Number of Published Lectures: 12

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: $124.99

Quality Status: approved

Status: Live

What You Will Learn

Know How to Set Social Media KPIs and Goals for Facebook Twitter etc
Investigate indepth Facebook Insights & Twitter Analytics
Which social media measurement tools to use,
Gain an understanding of Social Media Return on Investment and Cost of Acquisition of the Customer.
Cool tools (free and paid for) are covered

Who Should Attend

Marketing Professionals Managing Social Media for their Organisation
Public Relations Creating Measurement and Analytics Reports for Clients
Virtual Assistants (VAs) Managing Facebook & Twitter for Small Business
Small Business Identifying What Works and What Doesn't on Social Media
These Videos are part of the 5 Step Social Media Marketing Campaign Course – do not take this course if you are already doing that course!

Target Audiences

Marketing Professionals Managing Social Media for their Organisation
Public Relations Creating Measurement and Analytics Reports for Clients
Virtual Assistants (VAs) Managing Facebook & Twitter for Small Business
Small Business Identifying What Works and What Doesn't on Social Media
These Videos are part of the 5 Step Social Media Marketing Campaign Course – do not take this course if you are already doing that course!

Who Benefits from this Course?Quick and Easy Social Media Analytics and Measurement. Are you a Facebook Admin looking to write social media measurement reports? Or a marketing professional needing analytics to evaluate Twitter and Instagram return on investment of marketing time and dollars? Perhaps you run a small business and just know there must be more to Facebook and Twitter and would like to see behind the curtain? This course is for the professional social media manager, a marketing or PR person or a small business evaluating their social media presence on Facebook, Twitter etc.

What does the Social Media Measurement and Analytics Course Cover?

What should you measure? How do you set KPIs (Key performance indicators or goals)
Facebook Insights are all very well but what about Twitter? And the other platforms?
Gain an understanding Return on Investment and Cost of Acquisition of the Customer.
Native tools like Facebook Insights vs 3rd Party measurement?
Learn about setting KPIs (Key Performance Indicators),
Which social media measurement tools to use,
What analytics is available for free on Twitter and Facebook,
Cool tools (free and paid for) are covered,

Format of the course:Almost everything is in a video lecture format (I’ll walk you through evaluating, setting up and measuring social media on various platforms like Facebook and Twitter) but there are also downloadable workbooks for those that prefer to read and follow along that way.

SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course – you will find some videos duplicated from the Campaign course on my corporate account.Some students just want a quick and easy course on one aspect of campaigns – that is the purpose of this course. So if you are just looking for measurement and analytics tools and strategies as part of social media campaigns, this is the course for you!

Course Curriculum

Chapter 1: Get Started on Facebook and Twitter Analytics

Lecture 1: Introducing Social Media Measurement

Lecture 2: Social Media Analytics: Subscribers, Engagement, Reach, Velocity, Sentiment

Lecture 3: Measuring Likes and Followers and Subscribers on Facebook, Twitter, Instagram

Lecture 4: What is Engagement and How to Measure Engagement on Facebook & Twitter

Lecture 5: Reach – Can Actual Exposure and Reach be Measured on Facebook and Twitter?

Chapter 2: Intermediate: Taking Social Media Analytics Further

Lecture 1: Measure Promotions: Call to Action and Signup/Download/Buy in Social Media

Lecture 2: Reputation Measurement with Klout Scores on Social Media & Twitter Facebook etc

Lecture 3: Social Media Sentiment: They Hate you or They Love You Measurement & Analytics

Chapter 3: Advanced: Return on Investment, Cost of Acquisition

Lecture 1: Velocity in Social Media – Facebook Virality and Twitter Trends

Lecture 2: Marketing Intel and Social Media Measurement: Analytics and Psychographics

Lecture 3: Measuring ROI (Return on Investment) and the Ecosystem of Apps, widgets, mashups

Chapter 4: Bonus Lectures

Lecture 1: BONUS LECTURE: Extra Courses!

Instructors

Laurel Papworth
Social Media Strategist & Course Facilitator

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 5 votes
4 stars: 10 votes
5 stars: 12 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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