Pricing and Monetization strategies for IT Product Managers
Pricing and Monetization strategies for IT Product Managers, available at $44.99, has an average rating of 4.92, with 14 lectures, 5 quizzes, based on 6 reviews, and has 12 subscribers.
You will learn about Learn how to develop a comprehensive pricing and monetisation strategy Identify and avoid potential monetisation pitfalls for your product or service Squeeze the maximum possible revenue from you product Learn how to win the price wars and avoid price reduction that kill product revenue This course is ideal for individuals who are Startup founders or Junior and middle Product Managers or Product Owners or Individuals tasked with pricing decisions It is particularly useful for Startup founders or Junior and middle Product Managers or Product Owners or Individuals tasked with pricing decisions.
Enroll now: Pricing and Monetization strategies for IT Product Managers
Summary
Title: Pricing and Monetization strategies for IT Product Managers
Price: $44.99
Average Rating: 4.92
Number of Lectures: 14
Number of Quizzes: 5
Number of Published Lectures: 14
Number of Published Quizzes: 5
Number of Curriculum Items: 19
Number of Published Curriculum Objects: 19
Original Price: $84.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn how to develop a comprehensive pricing and monetisation strategy
- Identify and avoid potential monetisation pitfalls for your product or service
- Squeeze the maximum possible revenue from you product
- Learn how to win the price wars and avoid price reduction that kill product revenue
Who Should Attend
- Startup founders
- Junior and middle Product Managers
- Product Owners
- Individuals tasked with pricing decisions
Target Audiences
- Startup founders
- Junior and middle Product Managers
- Product Owners
- Individuals tasked with pricing decisions
If you’re a Startup leader or Product Manager looking to learn how to price your product effectively, you’re in the right place. Sometimes it is hard to understand how to price our products, what factors should we consider to base the price on, how to choose the right monetization model. Should we price low to get the maximum market share or price high to establish a premium brand image? How can we make sure that our pricing model suits our target customers? What if your product doesn’t meet your sales expectation after the launch, should you cut the price?. This course is designed to equip you with the knowledge and skills to effectively monetize your products and make strategic pricing decisions that drive long-term business success. During this course, we will examine crucial pitfalls to evade, along with tactics that will maximize the revenue of your product. Alongside mastering pricing strategies, you’ll gain insights into valuable practices, tactical approaches and pricing maneuvers employed by leading companies.
The topics covered in this course:
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Customer’s Willingness to Pay (WTP)
-
Monetization models
-
Main principles of Product configurations for different customer segments
-
Bundling
-
Go-to-Market strategies
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Long-term and short-term Product monetization strategies and tactics
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Price reductions and price wars
Course Curriculum
Chapter 1: Introduction to The Course
Lecture 1: Introduction
Chapter 2: Four Main Product Monetization Failures
Lecture 1: Undead Products
Lecture 2: Feature Shock Products
Lecture 3: The trap of Minivation
Lecture 4: Hidden Gem Products
Chapter 3: Customer-Centric Pricing Strategies
Lecture 1: Customer Willingness-to-pay. Why do we need it?
Lecture 2: Customer Willingness-to-pay. How could we get it?
Lecture 3: Segmentation and Targeting for Optimal Pricing
Chapter 4: Product Configuration and Bundling Strategies
Lecture 1: The right way to configure a product
Lecture 2: Bundling
Chapter 5: Optimizing Revenue: Monetization Models and Go-To-Market Pricing
Lecture 1: Monetization Models
Lecture 2: Why do you need a Go-To-Market Pricing Plan?
Lecture 3: How to communicate Your Pricing to Your Customers
Chapter 6: Avoiding knee-jerk price reductions. Price Wars
Lecture 1: Avoiding knee-jerk price reductions. Are you sure you can win a Price War?
Instructors
-
Dmytro Koval
Senior Product Manager/Product Owner
Rating Distribution
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- 2 stars: 0 votes
- 3 stars: 0 votes
- 4 stars: 1 votes
- 5 stars: 5 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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