Product: Business Fundamentals

Product: Business Fundamentals, available at $19.99, has an average rating of 4.9, with 12 lectures, 2 quizzes, based on 125 reviews, and has 883 subscribers.

You will learn about Understanding Marketing Mix Definitions of Product Classification of product Criteria to classify product Consumer Goods Business Goods Product Quality Product Mix Three levels of a product Product Life Cycle Branding and branding strategies Brand equity This course is ideal for individuals who are Business administration students or Management sciences students or Marketing professionals or Product developers or Businesses who want to learn about product It is particularly useful for Business administration students or Management sciences students or Marketing professionals or Product developers or Businesses who want to learn about product.

Enroll now: Product: Business Fundamentals

Summary

Title: Product: Business Fundamentals

Price: $19.99

Average Rating: 4.9

Number of Lectures: 12

Number of Quizzes: 2

Number of Published Lectures: 12

Number of Published Quizzes: 2

Number of Curriculum Items: 14

Number of Published Curriculum Objects: 14

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Understanding Marketing Mix
Definitions of Product
Classification of product
Criteria to classify product
Consumer Goods
Business Goods
Product Quality
Product Mix
Three levels of a product
Product Life Cycle
Branding and branding strategies
Brand equity

Who Should Attend

Business administration students
Management sciences students
Marketing professionals
Product developers
Businesses who want to learn about product

Target Audiences

Business administration students
Management sciences students
Marketing professionals
Product developers
Businesses who want to learn about product

We can not deny the importance of understanding the “Marketing Mix“, also commonly called, The 4 Ps of Marketing. On top of the list of the Ps, we have Product.

This course is designed to cover topics related to this important “P” of marketing; Product. It will include but are not limited to, definitions of product, classifications of product, product mix, product quality, and the levels of product. It also covers topics related to Branding, brand equity, and branding strategies.

I hope that you will learn new concepts in this course which is benefit you in your academic, as well as, your practicalendeavours.

Let’s start!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to the course

Chapter 2: PRODUCT : The First P of Marketing

Lecture 1: Definition of Product

Lecture 2: Classification of Product

Lecture 3: Consumer Goods

Lecture 4: Business Goods

Lecture 5: Product Quality

Lecture 6: Product Mix

Lecture 7: Three levels of product

Lecture 8: Product Life Cycle

Chapter 3: Branding & Branding Strategies

Lecture 1: What is a Brand?

Lecture 2: What is Brand Equity?

Lecture 3: Branding Strategies

Instructors

Dr. Muhammad Tahir Jan
Associate Professor

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 7 votes
4 stars: 26 votes
5 stars: 91 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu