Product Management – Market Research for Product Managers

Product Management – Market Research for Product Managers, available at Free, has an average rating of 4.61, with 12 lectures, based on 44 reviews, and has 915 subscribers.

You will learn about Understand and apply a market research methodology based around 5 key indicators (industry, user, competitor, trends). Assess the overall health of an industry by looking at the current size, the growth rate, potential market shar, barriers to enter/exit, etc. Identify which customer segments to target by looking at purchase behaviors, customer needs, frustrations, value, customer bargaining power, etc. Assess the level of competitiveness in the market by looking at market fragmentation, available substitutes, ability to differentiate, USPs, etc. Study the power of suppliers by looking at their size, their bargaining power, the availability of substitutes, etc. Identify large scale trends that can potentially impact the market and your product (technology, regulations and sustainability). Acquire practical insights through use cases on competition benchmarking and market trends analysis. Apply your newly acquired market research skills to a fun and engaging project This course is ideal for individuals who are Existing product managers that are already managing a product and want to understand their market better. or Existing product owners that are already managing a product and want to understand their market better. or New product managers that need to develop a product strategy and identify attractive markets. or New product owners that need to develop a product strategy and identify attractive markets. or Marketeers tasked to develop a marketing strategy around a new product and would like to have a better understanding on potential target markets. or Anyone interested in knowing more about how to adapt a product or service to the market. It is particularly useful for Existing product managers that are already managing a product and want to understand their market better. or Existing product owners that are already managing a product and want to understand their market better. or New product managers that need to develop a product strategy and identify attractive markets. or New product owners that need to develop a product strategy and identify attractive markets. or Marketeers tasked to develop a marketing strategy around a new product and would like to have a better understanding on potential target markets. or Anyone interested in knowing more about how to adapt a product or service to the market.

Enroll now: Product Management – Market Research for Product Managers

Summary

Title: Product Management – Market Research for Product Managers

Price: Free

Average Rating: 4.61

Number of Lectures: 12

Number of Published Lectures: 12

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

• Understand and apply a market research methodology based around 5 key indicators (industry, user, competitor, trends).
• Assess the overall health of an industry by looking at the current size, the growth rate, potential market shar, barriers to enter/exit, etc.
• Identify which customer segments to target by looking at purchase behaviors, customer needs, frustrations, value, customer bargaining power, etc.
• Assess the level of competitiveness in the market by looking at market fragmentation, available substitutes, ability to differentiate, USPs, etc.
• Study the power of suppliers by looking at their size, their bargaining power, the availability of substitutes, etc.
• Identify large scale trends that can potentially impact the market and your product (technology, regulations and sustainability).
• Acquire practical insights through use cases on competition benchmarking and market trends analysis.
• Apply your newly acquired market research skills to a fun and engaging project

Who Should Attend

• Existing product managers that are already managing a product and want to understand their market better.
• Existing product owners that are already managing a product and want to understand their market better.
• New product managers that need to develop a product strategy and identify attractive markets.
• New product owners that need to develop a product strategy and identify attractive markets.
• Marketeers tasked to develop a marketing strategy around a new product and would like to have a better understanding on potential target markets.
• Anyone interested in knowing more about how to adapt a product or service to the market.

Target Audiences

• Existing product managers that are already managing a product and want to understand their market better.
• Existing product owners that are already managing a product and want to understand their market better.
• New product managers that need to develop a product strategy and identify attractive markets.
• New product owners that need to develop a product strategy and identify attractive markets.
• Marketeers tasked to develop a marketing strategy around a new product and would like to have a better understanding on potential target markets.
• Anyone interested in knowing more about how to adapt a product or service to the market.